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MozCon Takeaways: Part 1

E360 had the opportunity to attend MozCon, an industry-leading 3-day SEO conference, in Seattle for the third time. The talent level of the speakers, networking opportunities, and content of the sessions is unmatched, in our opinion. Here are some next-level insights & takeaways from Day 1 of the conference: Organic search results get 20x the […]

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Marketing to Millennial Homebuyers

A New Era Baby boomers and Gen X’ers have long been the focus of real estate marketing, given their buying power relative to Millennials. However, when shaping the marketing and market positioning strategy, real estate professionals should keep in mind that people aged 37 and younger are now the largest group of homebuyers in the […]

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How does your real estate website stack up?

After our initial analysis of big box, hotel, and resort websites, we wanted to shift focus to the industry we know best: real estate. The goal was to analyze a sample set of 30 real estate websites – including brokerages, builders, and master-planned communities – to evaluate the industry’s standard for speed and performance. Why […]

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Zillow Hot Terms

Zillow recently conducted a data analysis for all properties listed in 2016 and 2017. The takeaway? Properties featuring “hot phrases” like steam shower in their listings ultimately earned sellers a 29% higher sales price than listings forgoing the mention. The commodity phrase “steam shower” ranked as one of the highest premiums in a list of […]

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Facebook – Should They Change Their Business Model?

This week, Congress held a hearing with Mark Zuckerberg, founder and CEO of Facebook. Mark was requested to meet with Congress regarding the Cambridge Analytica data breach that compromised 87 million profiles from the Facebook platform. Many are concerned that the data could have potentially been sold to political fake news culprits. After watching the […]

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How does your website stack up?

It may be time to take a look at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. SEO: Google has been using speed as a ranking signal […]

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Simplifying HTTPS

One of our major focuses this year is encouraging our clients to secure their site with HTTPS and moving our own websites to HTTPS. This has implications for SEO and user experience. Google has specified that it is a ranking signal, so securing your site with HTTPS could improve rankings if implemented properly. So what […]

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The Customer Journey and Machine Learning

It should be no surprise when we say as marketers our roles have been redefined. The question is how do we maneuver through the technological data web and come out with the proverbial fly. According to Econsultancy one of the biggest differentiators between successful marketers and laggards in 2018 will lie in their ability to […]

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Must Know Digital Marketing Trends from 2017

Overview: CPMs increased over 2017 for Facebook ads (+96.13%) and Paid Search (+89.86%). Splash pages continue to produce high quality leads with increasing lead quality. Lead quality increased 66.17% for our Facebook ads and 9.98% for Paid Search clients utilizing our splash pages.  At the end of 2017, Paid search lead quality continued to outperform […]

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