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February 23, 2021
Top 10 Sustainable Development Issues for 2021
ULI recently released its first-ever outlook on issues that are specific to environmental, social, and governance (ESG), focusing on the priorities of sustainability and resilience. By asking the questions: “What sustainability topics and issues are on the rise, why do… View Article
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September 3, 2020
ULI Carolina Trends 2020
ULI Carolinas Conference is about highlighting the latest in real estate develop trends and happens every year in a different city. This year it was focused on Asheville. Our audience is composed of builders, developers, banker, lawyers, architects, planners, public… View Article
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May 28, 2020
Element-360 Welcomes New Partnerships for SEO, Google PPC, & Facebook PPC Services
As local economies begin to open, we are excited to hear about the progress happening at several new communities. We are also excited about the new home communities with which we will be working and wanted to highlight these new… View Article
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April 1, 2020
Covid-19 Updates, Emerging Migration Trends
New Yorkers continue searching for South Florida getaways while Californians increase searches for New York Real Estate terms. As we progress through the Covid-19 pandemic, we expect to see migration patterns emerge. To help identify these patterns, we created a… View Article
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March 20, 2020
2020 New Home Search Trends in ULI’s Top Residential US Markets
Using Google Trends data, we analyzed changes in search volume for people who might be in market for New Homes, MPCs or General Real Estate. Our analysis showed a slight decrease since the begin of the market decline (Feb 21… View Article
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November 15, 2019
Notes from MPC University
Main Takeaways from the Conference: There is a missed opportunity in new home sales in MPCs. 52% of people surveyed indicated they’d like to live in an MPC, but they’re not capturing that market. People are looking for a smaller… View Article
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November 4, 2019
ULI Fall Meeting Takeaways
Thursday, September 19, 2019 Washington, DC Emerging Trends Wage growth is one of the top major factor you need to look at by geography to identify market opportunities at this stage of the market cycle. Occupations driving wage growth are… View Article
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April 29, 2019
Reclaiming the Waterfront -Downtown Nashville’s riverfront redevelopment and history
You never know where you’re going to find inspiration At the ULI Spring Meeting, I had the opportunity to tour the downtown Nashville riverfront redevelopment area. It was highlighted by the historic “bridge building” which goes high up and connects… View Article
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March 22, 2019
Google’s March 2019 Core Algorithm Update
Google announced the first core algorithm update of 2019 on March 13th. This update was broader than previous updates, meaning it affected more than just one portion of the algorithm and has no clear cause and effect. There was a… View Article
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July 12, 2018
Marketing to Millennial Homebuyers
A New Era Baby boomers and Gen X’ers have long been the focus of real estate marketing, given their buying power relative to Millennials. However, when shaping the marketing and market positioning strategy, real estate professionals should keep in mind… View Article
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May 17, 2018
How does your real estate website stack up?
After our initial analysis of big box, hotel, and resort websites, we wanted to shift focus to the industry we know best: real estate. The goal was to analyze a sample set of 30 real estate websites – including brokerages,… View Article
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May 15, 2018
Zillow Hot Terms
Zillow recently conducted a data analysis for all properties listed in 2016 and 2017. The takeaway? Properties featuring “hot phrases” like steam shower in their listings ultimately earned sellers a 29% higher sales price than listings forgoing the mention. The… View Article
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April 11, 2018
How does your website stack up?
It may be time to take a look at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer… View Article
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February 21, 2018
Simplifying HTTPS
One of our major focuses this year is encouraging our clients to secure their site with HTTPS and moving our own websites to HTTPS. This has implications for SEO and user experience. Google has specified that it is a ranking… View Article
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January 14, 2018
The Customer Journey and Machine Learning
It should be no surprise when we say as marketers our roles have been redefined. The question is how do we maneuver through the technological data web and come out with the proverbial fly. According to Econsultancy one of the… View Article
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January 9, 2018
Must Know Digital Marketing Trends from 2017
Overview: CPMs increased over 2017 for Facebook ads (+96.13%) and Paid Search (+89.86%). Splash pages continue to produce high quality leads with increasing lead quality. Lead quality increased 66.17% for our Facebook ads and 9.98% for Paid Search clients utilizing… View Article
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January 2, 2018
Reviews and Online Reputation – IBS
At this year’s International Builder Show Element 360 had the opportunity to get an exclusive run down on all the buzz strategies, methodologies, and best practices from others for 2018. A reoccurring theme was the importance of online reputation and… View Article
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November 16, 2017
State of the Real Estate Market by RCLCO
Our team at Element-360 hold’s RCLCO in the highest regard as one of the top Real Estate Advisory companies in the country. Below is a link to their latest Q3 Real Estate Market report. Some of the highlights include the… View Article
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November 6, 2017
Top 10 Issues Affecting Real Estate by CRE
We had a great opportunity to participate in the National Association of Realtors Annual Convention this year located in Chicago Illinois. It was great to run into so many people we had not seen in a while and reconnect with… View Article
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September 27, 2017
MozCon 2017 Takeaways
In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players… View Article
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August 28, 2017
Urban Land Institute Visits Asheville
This week we were super excited to personally host several ULI councils in Asheville, NC. Our topics of discussions included: The Biltmore Farms history (1897 – Present), core values and economic philosophies by Jack Cecil Economic Development in Asheville, a… View Article
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March 9, 2017
MozCon Local SEO & Zillow HQ
We had the privilege to visit Seattle last week and attend a local marketing workshop hosted by the largest online SEO community in the world, Moz.com. What was great about the event was how small it making conversations about local… View Article
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February 22, 2017
Home Builder Show Trends
Element-360 scours the planet looking for real estate marketers and internet marketers who are pushing the limits on lead generating strategies. Last week we performed our own internal performance analysis of all our campaigns combined across all communities and clients… View Article
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August 1, 2016
Opportunities in Tracking and Analysis for Real Estate Marketing
An area not covered as much in the real estate marketing world is tracking and analysis for the purposes of improving your marketing. There are several areas right now where the complexity of either implementing tracking or using the reporting for analysis… View Article
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June 29, 2016
Who Doesn’t Love a 3D Virtual Tour?
3D Virtual Tours are becoming more and more popular in the real estate internet marketing industry. From utilizing the 3D tour in email deployments, to using it as a teaser on a call to action in Google PPC Ads, Social… View Article
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May 27, 2016
Google Ads & Analytics Innovations Keynote Highlights
Google recently announced several new updates coming to AdWords and Analytics. With these updates, they continue their focus on Mobile-first design, improving consumer usability, and introduced some new integrations within their product line. For AdWords, they continue to focus on… View Article
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April 8, 2016
Virtual Reality in Real Estate
Potential Impact On Digital Advertising for the Real Estate Community Google, Facebook, Microsoft and Samsung are all investing heavily into virtual reality as the next big platform. As a result, there are several groups looking to capitalize on the advertising… View Article
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March 2, 2016
Google Search has Gone Mobile
Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal… View Article
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February 29, 2016
Google’s Accelerated Mobile Pages
Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs… View Article
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February 25, 2016
Google Right Side Ads Removed
Google Drops Organic Results Down a Spot We anticipate organic search will be hit the hardest by this change. For many users who use smaller monitors, organic results are now pushed down below the fold instead of having the first… View Article
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June 19, 2015
Google I/O 2015 in a Nutshell
It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take… View Article
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May 20, 2015
Understanding Google’s Quality Score
Google’s Quality Score report is a 1-10 ranking system reporting the estimated quality of your ads and landing pages. The quality of ads and landing pages are triggered by keywords and their ranking. By ranking highly on the scale, Google… View Article
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May 1, 2015
The Impact of Responsive Design on Email CTR
Responsive design has become one of the more important elements for email design to increase and encourage stronger click through rates (CTR) and overall interaction with an email. Litmus reports that over 40% of emails are opened on either a… View Article
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April 2, 2015
Improving Retargeting Performance
Everyone Knows Retargeting is Working, But How? Retargeting is a marketing tactic that tracks audience’s online behavior so your ads show up to the most relevant audience. A study by AdRoll says marketers who use retargeting generally have higher ROIs…. View Article
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February 27, 2015
Cross-Device Tracking for Improved Decision Making
Analyzing Users By Desktops, Tablets, and Mobile Internet users in the US are searching items on one device, but that same search can often end on a different device. Analyzing cross-device behavior is not easy, nor is it easy to… View Article
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January 16, 2015
Load Time Influences Lead Generation
Speed Things Up to Generate Leads Choosing design over function is a common misstep in the world of internet marketing. We think that the great sites are only defined by; large images, videos, or slide shows will engage customers, but… View Article
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October 21, 2014
Are You Leveraging The Conversion Optimization Process?
Conversion optimization is the method of creating an experience on a website or landing page that with the objective of increasing the percentage of visitors who convert into registrations. At Element-360, we have recently implemented software to accurately track… View Article
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September 23, 2014
Using Behavioral Psychology To Influence Website Visitors
One way to improve your conversion rates is to use psychological principals for optimization. The age old marketing tool of applying psychology theory to campaign tactics has been used by greats like Albert Lasker and Edward Bernays, who manipulated Freud’s… View Article
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May 30, 2014
Google Panda 4.0
The Google Panda algorithm is designed to keep sites with poor quality content from making it to the top of the search results. Experts speculated on May 20th that Google has made changes to how Panda identifies sites and Google… View Article
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May 21, 2014
Google Partner Updates, Lions, New Product and Our Company Vision
As many of you know, we pride ourselves on sharing the latest marketing intelligence trends. In this update, we want to shed some light on some different things and an inside look into our company. This will give you a… View Article
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March 21, 2014
Integrated, Multi-Screen Marketing Creates Maximum Campaign Exposure
Stop Fighting the TV vs. Digital Marketing Battle: Why A Holistic Campaign is Best TV advertising and digital marketing are no longer competing for attention. Rather, new studies show that successful marketing campaigns utilize the benefits of both media outlets… View Article
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February 5, 2014
Travelling Through Central America: A Market Researcher’s Perspective
As a self-admitted real estate research geek, I thoroughly enjoy figuring out what makes different markets tick. What fundamentals drive development in different destinations? How do land use policies and planning impact siting, density, and design? Which types of buyers… View Article
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January 2, 2014
2014 Internet Marketing Trends for the Real Estate Market
Every year we like to reflect back on factors impacting real estate performance and how that may influence 2014. This is the third year in a row we have performed this trending forecast. We had a large amount of data… View Article
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August 5, 2013
New! Adwords Bid Adjustments in Analytics
Google has integrated bid adjustments from Adwords directly into Analytics. This adjustment allows for further optimization and better analysis between Adwords and Analytics. Google implemented this change at the end of July. The change will also allow analysis on bid… View Article
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August 5, 2013
Google Analytics’ Attribution Modeling Tool Explained
According to one online marketer’s definition, the Attribution Modeling Tool is used to determine the value of each visitor’s lead source path to conversion. It is meant to help you gauge the performance of multiple marketing campaigns and improve conversions… View Article
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August 5, 2013
Top Five Most Common Mistakes for Real Estate SEO
Search engine optimization, or better known as SEO, is a core area of internet marketing that seems to evolve just about every single day. On the web, there is definitely no shortage of tips and recommendation on how one should… View Article
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August 5, 2013
Baby Boomer and Senior Life Stage Market Opportunities
According to the latest Google data, the percentage of baby boomers and seniors that are using the internet is growing steadily each year. So far in 2013, 78% of baby boomers and 52% of seniors are actively online and embracing… View Article
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July 12, 2013
Encouraging Real Estate Foreclosure Update
Much attention has been given to the real estate sector of the economy during and following the financial Crisis. This blog post looks at real estate sector with specific emphasis on foreclosure activity. Real estate markets continue to gain ground…. View Article
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June 26, 2013
SEO For Tumblr
With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular… View Article
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June 17, 2013
Destination Marketing Research
It is possible that search engines may have the largest influence on destination marketing. Google provides valuable data, trends and insight into how and where people search from. In many emerging destination markets, the first destination marketing research step is… View Article
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June 17, 2013
Penguin 2.0 Update: Guest Blogging, Google Authorship, and Social Media.
By Wendy Yang Although guest blogging remains a key creative marketing strategy for many who are looking to enhance their company website’s exposure or gain necessary credibility for it on the Internet, Google has begun to notice the increasing tendency… View Article
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June 14, 2013
More Google Updates: Penguin 2.0
While there are several areas of impact by Penguin, we had some specific interest about the impact on internal link structure strategies. Google historically does not comment in detail about how exactly Penguin or Panda work. After delving into the… View Article
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May 20, 2013
Element 360 Reporting On: SEO Changes at Google
Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines… View Article
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March 25, 2013
Element 360 is Moving!
New Year, New Offices Here’s our address and a sneak peak at our offices. 22 S. Pack Square 5th Floor Asheville North Carolina 28801 We are excited to announce that our real estate internet marketing team has moved to a… View Article
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February 6, 2013
Search Engine Optimization – following the rules
Search Engine Marketing in Real Estate is beginning to be considered a ‘must-have’. With the NAR reports consistently reporting numbers in around 90% of new buyers looking online for real estate, we know that if you are not there, you… View Article
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December 21, 2012
2013 Real Estate Internet Marketing Trends
As we reflect on our experience in 2012 We can’t help but observe real estate internet marketing statistics from the latest National Association of Realtors profile of Homebuyers and Sellers Survey. According to the report, “use of the internet in… View Article
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September 13, 2012
Search Engine Marketing – what does it all mean?
We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is… View Article
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July 17, 2012
Tablet Usage in 2012
Tablets are gaining momentum in the market and according to a new report from comScore, tablets have reached a “critical mass” in the U.S. What this means to you is that you can’t ignore the presence of a tablet user… View Article
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July 17, 2012
Search Trends Q2 2012
There are a number of interesting trends within paid searches over the last quarter. Google saw greater growth in impressions and clicks – due and to its large market, this growth did not translate into an increase in market share… View Article
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May 30, 2012
Knowledge Graph For Real Estate Internet Marketing
Here is the official youtube announce from Google on Knowledge Graph. Google is improving the search experience with the new Knowledge Graph. This means any search you perform rooted in Freebase, Wikipedia and the CIA World Factbook will be… View Article
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May 16, 2012
E360 Bear Sighting
We have a very cool job. The following bear photos are were taken during a sight visit last week. The road is a switch back and we had the car parked right above him on the other side of the… View Article
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May 16, 2012
Fiabci USA Symposium
E360 attended our first Fiabci USA meeting in April 2012. Fiabci is the International Real Estate Federation. We received a warm welcome being hosted in Miami, Florida. The agenda for this meeting was focused on the real estate development frontier…. View Article
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February 10, 2012
Tablet Computer Trends and Resort Marketing
The Pew Research center just released a report on high growth in amount of tablets adult internet users for January. The number of owners grew from 10% of the population in December 2011 to 19% in January 2012. Pew is… View Article
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January 26, 2012
2012 INTERNATIONAL REAL ESTATE FORECAST
Each year E360 likes to review expected areas of opportunity for international real estate related to our North American, Central American and Caribbean markets. In the US there is more market transparency than in Central America and Caribbean markets. Given… View Article
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November 30, 2011
When are people searching for destination real estate across N.A., C.A. & Caribbean?
As many of you know November and December can start to slow down for the real estate industry. E360 wanted to address a broader look at when people are most likely to be searching for real estate in our markets…. View Article
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November 29, 2011
Overheard at the Emerging Baby Boomers AMAR Conference
David Truly, Ph. D. Professor at Universidad de Autonoma de Guadalajara covered details on the baby boomer target market for Mexico on November 17th in Rosarito, Mexico. E360 was in attendance while also being honored to speak about targeting baby boomers… View Article
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November 4, 2011
SEO Video For Real Estate Internet Marketing
Youtube offers some great real estate internet marketing opportunities to optimize your videos. It is very easy and Google loves Youtube! Right from the start you get SEO benefits from adding a title. The keywords and readability are important points… View Article
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October 27, 2011
Overheard at the International Real Estate World Summit
The International Real Estate Summit was held in Panama City, Florida this month and the event was full of all the right people focused on the latest emerging international real estate trends. E360 was invited to speak on Internet Marketing… View Article
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September 12, 2011
How International Real Estate Buyers Search Online
Predicting how people will find you by targeting the right keywords can be a challenging exercise. It’s a big deal because buyers are spending more time than ever researching the market before making such large purchase decisions. According to Google… View Article
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September 9, 2011
Emerging Real Estate Market Destinations
There are certain indications we are looking for when partnering with projects in international destinations. Many second home buyers and real estate investors have a longer list of requirements than ever before. We are going to discuss some of these… View Article
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July 5, 2011
Frontier Markets
Goldman Sachs launched it’s “Next 11” fund investing in developing countries such as Pakistan, Turkey, Bangladesh, Egypt, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea and Vietnam. The success that BRIC’s have sustained and concerns about their ability to maintain… View Article
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June 22, 2011
Realtor Internet Marketing Statistics
Recently we discovered some interesting statistics regarding Realtor internet marketing trends that we wanted to share. The 2011 NAR Member Guide reported the following: 1. 90% of Realtors do not have a blog. 2. The average spend by a Realtor… View Article
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April 15, 2011
Real Estate Keyword Domain Name Trends
Google has recently provided a new video on the value of domain names and the keywords associated in them. At the end of this short video you will realize that google is quoted saying, “we have been thinking about adjusting… View Article
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April 6, 2011
NAR’s 2011 Investment and Vacation Home Buyers Survey
Every year the National Association of Realtors performs a survey of vacation and investment home sales on the previous year. 2010 Vacation home sales accounted for 10 of all residential sales whereas investment related transactions represented 17% of all sales…. View Article
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March 15, 2011
A Unique Mexico Real Estate Forum “A New Decade – A Time for Revitalization and Growth”
The Global Recession has taken its’ toll on the Mexican real estate market but now, as the recovery process continues, an exceptional event has been planned to attract over 100 key real estate and related industry professionals who will gather… View Article
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March 10, 2011
Mexico Real Estate Forum 2011
E360 is excited to be on two panel’s for this years Mexico Real Estate Forum. The date is set for May 4-6 at The Westin Resort & Spa, Puerto Vallarta, Mexico. The first panel topic is a, “Regional Analysis of the Major… View Article
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March 7, 2011
International Sales Best Practices
Real estate project marketing can really benefit from the use of a CRM database. I have written before on the tracking technology that is available to provide the transparency needed for qualified lead generation. In this post I wanted to… View Article
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February 25, 2011
Social Networks – Linkedin
We forecast search engine marketing will continue to grow as an asset for marketers. One way to support your corporate viability is through Linkedin. An opportunity often missed are all the apps available on Linkedin to market yourself, projects and… View Article
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February 16, 2011
New Trends in Real Estate Development Marketing
E360 has some exciting opportunities underway as the emerging real estate market continues to strengthen and real estate development capital starts to flow. Of all the emerging markets and exceptional opportunities, we are still most excited by the real estate… View Article
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February 12, 2011
Real estate property portals
Viviun is a property portal used in property development marketing all over the globe. In the spirit of transparency, we have no relationship with Viviun. There are many different resources to educate yourself on how to use property portals such… View Article
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February 11, 2011
Does a name change increase competitiveness?
This month Christies Great Estate’s changed their name to Christies International Real Estate. I found this update by such an established brand very interesting considering E360 focus on international real estate. While we are not solely focused on luxury real… View Article
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February 8, 2011
Emerging real estate market trends in Costa Rica
E360 just made a trip to Guanacaste, Costa Rica in order to review some property for development. We are always looking at emerging real estate markets to see how innovative concepts are being leveraged. Liberia is quickly positioning itself as a medical tourism… View Article
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February 3, 2011
Caribbean Real Estate Resort Research
E360 recently executed a February market survey for international property located in Roatan Honduras, Grand Caymans and Cozumel Mexico. Our resort research has concluded demand represented as sales velocity still hovering around 1 to 2.5 units sold per month. Second… View Article
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January 13, 2011
Sustainable Living in Costa Rica
There are new second home real estate developments all over Costa Rica that talk about health, wellness, sustainability, eco-friendly. Costa Rica has been a center for of second home real estate focused on an outdoor lifestyle for over a decade. … View Article
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January 12, 2011
The Decision Tree
The Decision Tree is a concept developed by Thomas Goetz, current editor of Wired magazine. The Decision Tree idea: What’s a decision tree? Well, basically it’s a flow chart. So what does that have to do with health? The idea… View Article
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January 11, 2011
Market for Vacation Homes is on the Rise!
I was reading up on the latest trends in second home real estate this morning and came across an interesting article on WSJ.com about vacation home sales in the US. As for market trends, I am not sure what this… View Article
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January 1, 2011
E360 Real Estate Forecast
Our 2011 foreign real estate forecast is focused on residential international property located in the Latin America and the Caribbean. Our real estate forecast is based upon consumer demand trends we have been tracking through our existing second home owner… View Article
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December 22, 2010
The Highly Coveted Expat
In our industry, we talk about expats all the time. Specially, in International real estate, the expat community is highly coveted. There are thousands of websites dedicated to expat communities, adjusting to foreign ways of life, new trends in expat… View Article
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December 15, 2010
Cielo Paraiso Opens First 18-hole Championship Golf Course in Boquete, Panama
Cielo Paraiso will open the first 18 hole championship level golf course in Boquete, Panama in January 2011. The course marks the completion of the first phase of Gladstone Development’s new residential resort development, Cielo Paraiso, which also includes 14… View Article
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December 2, 2010
Second Home Global Real Estate Research Report
The 2010 Second Home Trend Report indicates 45% of existing second home owners believe that now is a good time to buy an additional second home. E360’s Second Home Trend Report, surveys existing second home buyers on the preferences of… View Article
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