Blog

State of the Real Estate Market by RCLCO

Our team at Element-360 hold’s RCLCO in the highest regard as one of the top Real Estate Advisory companies in the country. Below is a link to their latest Q3 Real Estate Market report. Some of the highlights include the current and short-term market outlook and the real estate market cycle segmented by product type. […]

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Top 10 Issues Affecting Real Estate by CRE

We had a great opportunity to participate in the National Association of Realtors Annual Convention this year located in Chicago Illinois. It was great to run into so many people we had not seen in a while and reconnect with them. We also got to meet a ton of new technology vendors and learn more […]

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MozCon 2017 Takeaways

In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players in the SEO space. Here are the highlights of some of the main topics covered: […]

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Urban Land Institute Visits Asheville

This week we were super excited to personally host several ULI councils in Asheville, NC. Our topics of discussions included: The Biltmore Farms history (1897 – Present), core values and economic philosophies by Jack Cecil Economic Development in Asheville, a case study on how Asheville became the right fit for New Belgium, by Ben Teague […]

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MozCon Local SEO & Zillow HQ

We had the privilege to visit Seattle last week and attend a local marketing workshop hosted by the largest online SEO community in the world, Moz.com. What was great about the event was how small it making conversations about local marketing with others that much easier, not to mention great music, venue and food! MozCon […]

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Home Builder Show Trends

Element-360 scours the planet looking for real estate marketers and internet marketers who are pushing the limits on lead generating strategies. Last week we performed our own internal performance analysis of all our campaigns combined across all communities and clients to see what outperformed. Additionally, we attended the International Builders Show last week and paneled […]

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Opportunities in Tracking and Analysis for Real Estate Marketing

An area not covered as much in the real estate marketing world is tracking and analysis for the purposes of improving your marketing. There are several areas right now where the complexity of either implementing tracking or using the reporting for analysis has become more difficult. Let’s start with the Facebook advertising platform. Currently, if you just […]

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Who Doesn’t Love a 3D Virtual Tour?

3D Virtual Tours are becoming more and more popular in the real estate internet marketing industry. From utilizing the 3D tour in email deployments, to using it as a teaser on a call to action in Google PPC Ads, Social PPC Ads, or even on a landing page, the excitement it rallies among prospective home […]

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Google Ads & Analytics Innovations Keynote Highlights

Google recently announced several new updates coming to AdWords and Analytics. With these updates, they continue their focus on Mobile-first design, improving consumer usability, and introduced some new integrations within their product line. For AdWords, they continue to focus on their marketing process while enabling advertisers to better reach consumers effectively with expanded text ads, […]

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