Using Google Trends data, we analyzed changes in search volume for people who might be in market for New Homes, MPCs or General Real Estate. Our analysis showed a slight decrease since the begin of the market decline (Feb 21 – Mar 17) in most variations of real estate searches, including new homes, home builders, […]

  Main Takeaways from the Conference: There is a missed opportunity in new home sales in MPCs. 52% of people surveyed indicated they’d like to live in an MPC, but they’re not capturing that market. People are looking for a smaller product (>2000sq ft) under $300k in a walkable community Demand/Opportunity: Smaller, attainable, walkable, different […]

Thursday, September 19, 2019 Washington, DC Emerging Trends Wage growth is one of the top major factor you need to look at by geography to identify market opportunities at this stage of the market cycle. Occupations driving wage growth are an additional factor you need look at when targeting markets during this stage of the […]

You never know where you’re going to find inspiration At the ULI Spring Meeting, I had the opportunity to tour the downtown Nashville riverfront redevelopment area. It was highlighted by the historic “bridge building” which goes high up and connects to a bridge that connects over the Columbia River to downtown Nashville. So, we kicked […]

Google announced the first core algorithm update of 2019 on March 13th. This update was broader than previous updates, meaning it affected more than just one portion of the algorithm and has no clear cause and effect. There was a flurry of unconfirmed algorithm updates leading up to the announcement that started in early February. […]

E360 had the opportunity to attend MozCon, an industry-leading 3-day SEO conference, in Seattle for the third time. The talent level of the speakers, networking opportunities, and content of the sessions is unmatched, in our opinion. Here are some next-level insights & takeaways from Day 1 of the conference: Organic search results get 20x the […]

A New Era Baby boomers and Gen X’ers have long been the focus of real estate marketing, given their buying power relative to Millennials. However, when shaping the marketing and market positioning strategy, real estate professionals should keep in mind that people aged 37 and younger are now the largest group of homebuyers in the […]

After our initial analysis of big box, hotel, and resort websites, we wanted to shift focus to the industry we know best: real estate. The goal was to analyze a sample set of 30 real estate websites – including brokerages, builders, and master-planned communities – to evaluate the industry’s standard for speed and performance. Why […]

Zillow recently conducted a data analysis for all properties listed in 2016 and 2017. The takeaway? Properties featuring “hot phrases” like steam shower in their listings ultimately earned sellers a 29% higher sales price than listings forgoing the mention. The commodity phrase “steam shower” ranked as one of the highest premiums in a list of […]