MozCon Local SEO & Zillow HQ

We had the privilege to visit Seattle last week and attend a local marketing workshop hosted by the largest online SEO community in the world, What was great about the event was how small it making conversations about local marketing with others that much easier, not to mention great music, venue and food! MozCon […]

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Home Builder Show Trends

Element-360 scours the planet looking for real estate marketers and internet marketers who are pushing the limits on lead generating strategies. Last week we performed our own internal performance analysis of all our campaigns combined across all communities and clients to see what outperformed. Additionally, we attended the International Builders Show last week and paneled […]


Opportunities in Tracking and Analysis for Real Estate Marketing

An area not covered as much in the real estate marketing world is tracking and analysis for the purposes of improving your marketing. There are several areas right now where the complexity of either implementing tracking or using the reporting for analysis has become more difficult. Let’s start with the Facebook advertising platform. Currently, if you just […]


Who Doesn’t Love a 3D Virtual Tour?

3D Virtual Tours are becoming more and more popular in the real estate internet marketing industry. From utilizing the 3D tour in email deployments, to using it as a teaser on a call to action in Google PPC Ads, Social PPC Ads, or even on a landing page, the excitement it rallies among prospective home […]


Google Ads & Analytics Innovations Keynote Highlights

Google recently announced several new updates coming to AdWords and Analytics. With these updates, they continue their focus on Mobile-first design, improving consumer usability, and introduced some new integrations within their product line. For AdWords, they continue to focus on their marketing process while enabling advertisers to better reach consumers effectively with expanded text ads, […]


Virtual Reality in Real Estate

Potential Impact On Digital Advertising for the Real Estate Community Google, Facebook, Microsoft and Samsung are all investing heavily into virtual reality as the next big platform. As a result, there are several groups looking to capitalize on the advertising side. We’ve been following two of these companies closely: Immersv and Outlyer Technologies. Currently, they […]


Google Search has Gone Mobile

Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal interactions, in turn, making the customer feel more valued and the interaction will give them […]


Google’s Accelerated Mobile Pages

Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs off third party scripts, external css and javascript, and even some html such as forms […]


Google Right Side Ads Removed

Google Drops Organic Results Down a Spot We anticipate organic search will be hit the hardest by this change. For many users who use smaller monitors, organic results are now pushed down below the fold instead of having the first organic result above of the fold. From a user experience standpoint, the overall look and […]