ARTICLES




  • May 28, 2020

    Element-360 Welcomes New Partnerships for SEO, Google PPC, & Facebook PPC Services

    As local economies begin to open, we are excited to hear about the progress happening at several new communities. We are also excited about the new home communities with which we will be working and wanted to highlight these new… View Article

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  • May 17, 2018

    How does your real estate website stack up?

    After our initial analysis of big box, hotel, and resort websites, we wanted to shift focus to the industry we know best: real estate. The goal was to analyze a sample set of 30 real estate websites – including brokerages,… View Article

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  • March 2, 2016

    Google Search has Gone Mobile

    Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal… View Article

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  • February 29, 2016

    Google’s Accelerated Mobile Pages

    Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs… View Article

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  • June 19, 2015

    Google I/O 2015 in a Nutshell

    It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take… View Article

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  • May 20, 2015

    Understanding Google’s Quality Score

    Google’s Quality Score report is a 1-10 ranking system reporting the estimated quality of your ads and landing pages. The quality of ads and landing pages are triggered by keywords and their ranking. By ranking highly on the scale, Google… View Article

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  • May 1, 2015

    The Impact of Responsive Design on Email CTR

    Responsive design has become one of the more important elements for email design to increase and encourage stronger click through rates (CTR) and overall interaction with an email. Litmus reports that over 40% of emails are opened on either a… View Article

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  • January 16, 2015

    Load Time Influences Lead Generation

    Speed Things Up to Generate Leads Choosing design over function is a common misstep in the world of internet marketing. We think that the great sites are only defined by; large images, videos, or slide shows will engage customers, but… View Article

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  • August 5, 2013

    New! Adwords Bid Adjustments in Analytics

    Google has integrated bid adjustments from Adwords directly into Analytics. This adjustment allows for further optimization and better analysis between Adwords and Analytics. Google implemented this change at the end of July. The change will also allow analysis on bid… View Article

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  • August 5, 2013

    Google Analytics’ Attribution Modeling Tool Explained

    According to one online marketer’s definition, the Attribution Modeling Tool is used to determine the value of each visitor’s lead source path to conversion. It is meant to help you gauge the performance of multiple marketing campaigns and improve conversions… View Article

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  • June 26, 2013

    SEO For Tumblr

    With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular… View Article

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  • May 20, 2013

    Element 360 Reporting On: SEO Changes at Google

    Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines… View Article

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  • March 25, 2013

    Element 360 is Moving!

    New Year, New Offices Here’s our address and a sneak peak at our offices. 22 S. Pack Square 5th Floor Asheville North Carolina 28801 We are excited to announce that our real estate internet marketing team has moved to a… View Article

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  • February 6, 2013

    Search Engine Optimization – following the rules

    Search Engine Marketing in Real Estate is beginning to be considered a ‘must-have’.  With the NAR reports consistently reporting numbers in around 90% of new buyers looking online for real estate, we know that if you are not there, you… View Article

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  • September 13, 2012

    Search Engine Marketing – what does it all mean?

    We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is… View Article

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  • May 16, 2012

    E360 Bear Sighting

    We have a very cool job. The following bear photos are were taken during a sight visit last week. The road is a switch back and we had the car parked right above him on the other side of the… View Article

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  • February 10, 2012

    Tablet Computer Trends and Resort Marketing

    The Pew Research center just released a report on high growth in amount of tablets adult internet users for January. The number of owners grew from 10% of the population in December 2011 to 19% in January 2012. Pew is… View Article

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  • January 26, 2012

    2012 INTERNATIONAL REAL ESTATE FORECAST

    Each year E360 likes to review expected areas of opportunity for international real estate related to our North American, Central American and Caribbean markets. In the US there is more market transparency than in Central America and Caribbean markets. Given… View Article

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  • November 30, 2011

    When are people searching for destination real estate across N.A., C.A. & Caribbean?

    As many of you know November and December can start to slow down for the real estate industry. E360 wanted to address a broader look at when people are most likely to be searching for real estate in our markets…. View Article

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  • November 29, 2011

    Overheard at the Emerging Baby Boomers AMAR Conference

    David Truly, Ph. D. Professor at Universidad de Autonoma de Guadalajara covered details on the baby boomer target market for Mexico on November 17th in Rosarito, Mexico. E360 was in attendance while also being honored to speak about targeting baby boomers… View Article

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  • November 4, 2011

    SEO Video For Real Estate Internet Marketing

    Youtube offers some great real estate internet marketing opportunities to optimize your videos. It is very easy and Google loves Youtube! Right from the start you get SEO benefits from adding a title. The keywords and readability are important points… View Article

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  • October 27, 2011

    Overheard at the International Real Estate World Summit

    The International Real Estate Summit was held in Panama City, Florida this month and the event was full of all the right people focused on the latest emerging international real estate trends. E360 was invited to speak on Internet Marketing… View Article

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  • September 9, 2011

    Emerging Real Estate Market Destinations

    There are certain indications we are looking for when partnering with projects in international destinations. Many second home buyers and real estate investors have a longer list of requirements than ever before. We are going to discuss some of these… View Article

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  • June 22, 2011

    Realtor Internet Marketing Statistics

    Recently we discovered some interesting statistics regarding Realtor internet marketing trends that we wanted to share. The 2011 NAR Member Guide reported the following: 1. 90% of Realtors do not have a blog. 2. The average spend by a Realtor… View Article

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  • April 15, 2011

    Real Estate Keyword Domain Name Trends

    Google has recently provided a new video on the value of domain names and the keywords associated in them. At the end of this short video you will realize that google is quoted saying, “we have been thinking about adjusting… View Article

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  • April 6, 2011

    NAR’s 2011 Investment and Vacation Home Buyers Survey

    Every year the National Association of Realtors performs a survey of vacation and investment home sales on the previous year. 2010 Vacation home sales accounted for 10 of all residential sales whereas investment related transactions represented 17% of all sales…. View Article

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  • March 15, 2011

    A Unique Mexico Real Estate Forum “A New Decade – A Time for Revitalization and Growth”

    The Global Recession has taken its’ toll on the Mexican real estate market but now, as the recovery process continues, an exceptional event has been planned to attract over 100 key real estate and related industry professionals  who will gather… View Article

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  • March 7, 2011

    International Sales Best Practices

     Real estate project marketing can really benefit from the use of a CRM database. I have written before on the tracking technology that is available to provide the transparency needed for qualified lead generation. In this post I wanted to… View Article

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  • February 25, 2011

    Social Networks – Linkedin

    We forecast search engine marketing will continue to grow as an asset for marketers. One way to support your corporate viability is through Linkedin. An opportunity often missed are all the apps available on Linkedin to market yourself, projects and… View Article

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  • February 16, 2011

    New Trends in Real Estate Development Marketing

    E360 has some exciting opportunities underway as the emerging real estate market continues to strengthen and real estate development capital starts to flow.  Of all the emerging markets and exceptional opportunities, we are still most excited by the real estate… View Article

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  • February 11, 2011

    Does a name change increase competitiveness?

    This month Christies Great Estate’s changed their name to Christies International Real Estate. I found this update by such an established brand very interesting considering E360 focus on international real estate. While we are not solely focused on luxury real… View Article

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  • February 8, 2011

    Emerging real estate market trends in Costa Rica

     E360 just made a trip to Guanacaste, Costa Rica in order to review some property for development.  We are always looking at emerging real estate markets to see how innovative concepts are being leveraged. Liberia is quickly positioning itself as a medical tourism… View Article

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  • February 3, 2011

    Caribbean Real Estate Resort Research

     E360 recently executed a February market survey for international property located in Roatan Honduras, Grand Caymans and Cozumel Mexico. Our resort research has concluded demand represented as sales velocity still hovering around 1 to 2.5 units sold per month. Second… View Article

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  • January 13, 2011

    Sustainable Living in Costa Rica

    There are new second home real estate developments all over Costa Rica that talk about health, wellness, sustainability, eco-friendly.  Costa Rica has been a center for of second home real estate focused on an outdoor lifestyle for over a decade. … View Article

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  • January 12, 2011

    The Decision Tree

    The Decision Tree is a concept developed by Thomas Goetz, current editor of Wired magazine. The Decision Tree idea: What’s a decision tree? Well, basically it’s a flow chart. So what does that have to do with health? The idea… View Article

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  • January 11, 2011

    Market for Vacation Homes is on the Rise!

    I was reading up on the latest trends in second home real estate this morning and came across an interesting article on WSJ.com about vacation home sales in the US.   As for market trends, I am not sure what this… View Article

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  • January 1, 2011

    E360 Real Estate Forecast

    Our 2011 foreign real estate forecast is focused on residential international property located in the Latin America and the Caribbean. Our real estate forecast is based upon consumer demand trends we have been tracking through our existing second home owner… View Article

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