BLOG

BLOG

MozCon Local SEO & Zillow HQ

March 9, 2017 2:37 pm Published by
Real Estate Local Marketing for SEO

The Google, Bing and Yelp Panel discussing how to improve your local marketing strategy

We had the privilege to visit Seattle last week and attend a local marketing workshop hosted by the largest online SEO community in the world, Moz.com. What was great about the event was how small it making conversations about local marketing with others that much easier, not to mention great music, venue and food! MozCon Local has some of the top experts from Google, Bing and Yelp to discuss how to improve local SEO. If you’re not familiar, Local Marketing is an industry term that is focused on the organic marketing channels that drive traffic from local searches such as New York City Real Estate.

One of the biggest components driving success for local marketing campaigns are with Google My Business (GMB) accounts. Here are some basic tips on improving your local marketing rankings with Google My Business for real estate:

  • Get More 5-Star Reviews!
  • Focus on impressions to measure performance because the “local pack” rotates listings more than search results do there getting more impressions in the local pack is a better metric for success
  • Make sure you’re on the major business listing sites such as Yelp, Yellow Pages, Apple, Bing and of Course Google
  • Make sure you have photos loaded onto your GMB account
  • Ensure consistency with your business name, phone and address on the business directories – this type of duplication is good across business listings aggregates because the signal of consistency with basic business contact details is a signal of accuracy and trust with the search algorithms.
Zillow HQ

(The view of the Puget Sound at Zillow HQ)

While we were in Seattle we took advantage of being able to connect with our Zillow Rep, Jake (aka Jake from State Farm 🙂

We got an inside view on where the immediate future innovation is headed at Zillow. One of the opportunities that they have created is combining New Home listings into the large home feed in order to give new homes more traffic. Additionally, Zillow is expanding their call center support to respond to inquiries from buyers quicker. Zillow is following up directly with inquiries within the first 10 minutes changing the expectations of buyers! We will be visiting Zillow’s Denver office this summer so check back for more updates!

Got a challenge for us?

We have the solution.

Footer Form

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Follow Us For the Latest Industry Insights

Twitter

As ULI's Ed McMahon explains in @smartcitiesdive, it's a way for communities to differentiate themselves from others – and since most are near highways, they're already transit-ready!
https://www.smartcitiesdive.com/news/cities-underused-malls-housing-shortage-crisis-vacant-strip-malls-zoning-reform/640399/

While I knew this day was coming, I’m still sad to see this announcement officially go out…

So, it’s story time about the early days of Google Optimize and how it came to be.

A busy housing data week ahead. Mon @NAHBhome / @WellsFargo builder confidence HMI; Tue @uscensusbureau / @HUDgov housing starts; Wed @nardotrealtor existing home sales; Fri @uscensusbureau / @HUDgov new home sales. 2023 will see more weakness, but rebound shaping up for 2024.

Big news today!

The company I started 16 years ago @AltosResearch has been acquired by HW Media - the publishers of @HousingWire.

@ClaytonACollins has built a terrific operation, with great growth, and an exciting team. I’m lucky to get to join our efforts.

LFG!🚀🚀🚀🚀

Load More

Facebook

This message is only visible to admins.
Problem displaying Facebook posts. Backup cache in use.
Click to show error
Error: Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons. Type: OAuthException
Client Spotlight: Edge-on-Hudson is a 2021 award winning residential mixed used development located on the shores of the Hudson River in Sleepy Hollow, NY. The community offers a rivertown vibe, biking, hiking, parks and more. Come check out the river views under the Manhattan skyline!www.edgeonhudson.com/ ... See MoreSee Less

Instagram