2009
Company Established
Element-360 was founded right before the equities market dropped further than it ever had before and during the bottom of the real estate market cycle. We thought it was a great time to start a business!
WE'RE SETTING RECORDS
16
Years of
Experience
19
Countries
Reach
135
%
Average Conversion
Rate Increase
26
%
Average Lead
Quality Increase
3182
Organic Keywords
On Page 1
WE'RE SETTING RECORDS
We Study Where Buyers Are Online And What Interests Them
16
Years of Experience
19
Countries Experience
3182
Organic Keywords With Search Volume
26
%
Average Lead Quality Increase
135
%
Average Conversion
Rate Increase
Real Estate Marketing Focused On High Quality Leads
Real Estate Marketing Focused On High Quality Leads
We Study Where Buyers Are Online And What Interests Them
Our experience is founded in 19 countries across the Western Hemisphere. We understand nuances in appealing to real estate buyers in different markets. The most consistent trend we have seen over two decades is all buyers going online to research where they intend to purchase real estate, regardless of what medium they use to respond.
Our team has been recognized with awards and leadership roles across many professional real estate associations including the National Homebuilders Association and Urban Land Institute. We are actively following the broader trends occurring in residential real estate.
We are positioned as the marketing leaders in the residential real estate development industry by strategically implementing digital marketing strategies that are based upon human-led performance analytics powered by advanced artificial intelligence and machine learning in the world.
OUR STORY
2012
Google Partner
Becoming a Google partner involved timed tests, getting high scores, managing a certain amount of ad spend over time, and having best practices implemented. We have maintained this accreditation since 2012.
2013
Sky High Growth Award
Every year the Asheville Chamber of Commerce recognizes companies based upon a variety of metrics that support our local economy.
2014
Supporting 100+ Satisfied Clients
From Panama to Bermuda, from Four Seasons Private Residences to the W Residences, you find us helping clients from coast to coast and across the Western Hemisphere.
2015
NAHB Pace Award Winner
Recognized for marketing campaign performance driving sales for a private island.
2016
Earn ULI Leadership Role
ULI invited us to participate in leadership roles with the Residential Neighborhood Development Council and The Carolina Trends Council where we continue to maintain these positions.
2017
Supporting Clients Across All Top 10 U.S. Residential Markets
Supporting several of the top-selling communities in the top real estate markets in the country has allowed us to have a pulse on what buyers really want in their next home and community across the country.
2018
Knowledge Log Framework and System Deployed
Inspired by Ray Dalio’s book 'Principles'. Documenting historical common themes of outperforming strategies, campaigns, and ads.
2019
New Office!
We are excited to be in our bigger office right down the road from our old place. A beautiful historic building steps away from great food and beverages.
2020
Surviving and thriving through multi-market cycles
We are focused on solving the biggest problems in the industry and we are getting close!
2022
Google Analytics Cross Domain UTM Tracking System Implementation
This system allowed us to identify and generate the highest quality leads while maintaining a 300% higher conversion rate compared to standard industry approaches.
2023
Digital Marketing Advisory Services Launch
Powered by further refined systems, methodologies, and benchmarking.
2024
Cloud Computing Implementation
We implemented the foundation for future AI and Machine Learning enterprise-level analytics and predictive modeling at scale.
Our Partners
Our Work Process
Here are our 6-Steps and how we do them
1
DETERMINE
We get debriefed from you on who you think your audience is by all sorts of geo-demographic factors.
2
AUDIT
We listen to what your sales and marketing goals are and then perform a digital audit.
3
SEGMENT
We synthesize your input and segment custom audiences.
4
SELECT
We consider all digital marketing channels such as PPC, SEO, Paid Social, Email Marketing, Remarketing, Connected TV, and Geo-fencing.
5
CUSTOMIZE
We customize and track performance of campaigns using a variety of tools such as Google Analytics, Search Console, Google My Business, and Tag Manager.
6
APPLY
Finally, we apply time-tested methodologies to determine what is generating the strongest audience for you.
Our Work Process
Here are our 6-Steps and how we do them
1
DETERMINE
We get debriefed from you on who you think your audience is by all sorts of geo-demographic factors.
2
AUDIT
We listen to what your sales and marketing goals are and then perform a digital audit.
3
SEGMENT
We synthesize your input and segment custom audiences.
4
SELECT
We consider all digital marketing channels such as PPC, SEO, Paid Social, Email Marketing, Remarketing, Connected TV, and Geo-fencing.
5
CUSTOMIZE
We customize and track performance of campaigns using a variety of tools such as Google Analytics, Search Console, Google My Business, and Tag Manager.
6
APPLY
Finally, we apply time-tested methodologies to determine what is generating the strongest audience for you.
About Our Experts
Our team is intentionally assembled to bring together complementary strengths and interests. Each member holds individual certifications from Google and Facebook in areas such as analytics, advertising, tagging, and more. Our in-house programming expertise includes PHP, SQL, Python, HTML/CSS, Java, JavaScript, and C++. Beyond experience, we’re also highly educated, with team members holding MBAs, an MS in Software Engineering, a BS in Computer Science, and PhDs in Computer Science.
Chad Martin
Amanda Gales
Bowman Kelley
Anastasia Paschenik
Vaskar Dutta
