WE'RE SETTING RECORDS

16

Years of
Experience

19

Countries
Reach

135

%

Average Conversion
Rate Increase

26

%

Average Lead
Quality Increase

3182

Organic Keywords
On Page 1

WE'RE SETTING RECORDS

We Study Where Buyers Are Online And What Interests Them

16

Years of Experience

19

Countries Experience

3182

Organic Keywords With Search Volume

26

%

Average Lead Quality Increase

135

%

Average Conversion
Rate Increase

We Study Where Buyers Are Online And What Interests Them

Our experience is founded in 19 countries across the Western Hemisphere. We understand nuances in appealing to real estate buyers in different markets. The most consistent trend we have seen over two decades is all buyers going online to research where they intend to purchase real estate, regardless of what medium they use to respond.

Our team has been recognized with awards and leadership roles across many professional real estate associations including the National Homebuilders Association and Urban Land Institute. We are actively following the broader trends occurring in residential real estate.

We are positioned as the marketing leaders in the residential real estate development industry by strategically implementing digital marketing strategies that are based upon human-led performance analytics powered by advanced artificial intelligence and machine learning in the world.

OUR STORY

2009

Company Established

Element-360 was founded right before the equities market dropped further than it ever had before and during the bottom of the real estate market cycle. We thought it was a great time to start a business!

2012

Google Partner

Becoming a Google partner involved timed tests, getting high scores, managing a certain amount of ad spend over time, and having best practices implemented. We have maintained this accreditation since 2012.

2013

Sky High Growth Award

Every year the Asheville Chamber of Commerce recognizes companies based upon a variety of metrics that support our local economy.

2014

Supporting 100+ Satisfied Clients

From Panama to Bermuda, from Four Seasons Private Residences to the W Residences, you find us helping clients from coast to coast and across the Western Hemisphere.

2015

NAHB Pace Award Winner

Recognized for marketing campaign performance driving sales for a private island.

2016

Earn ULI Leadership Role

ULI invited us to participate in leadership roles with the Residential Neighborhood Development Council and The Carolina Trends Council where we continue to maintain these positions.

2017

Supporting Clients Across All Top 10 U.S. Residential Markets

Supporting several of the top-selling communities in the top real estate markets in the country has allowed us to have a pulse on what buyers really want in their next home and community across the country.

2018

Knowledge Log Framework and System Deployed

Inspired by Ray Dalio’s book 'Principles'. Documenting historical common themes of outperforming strategies, campaigns, and ads.

2019

New Office!

We are excited to be in our bigger office right down the road from our old place. A beautiful historic building steps away from great food and beverages.

2020

Surviving and thriving through multi-market cycles

We are focused on solving the biggest problems in the industry and we are getting close!

2022

Google Analytics Cross Domain UTM Tracking System Implementation

This system allowed us to identify and generate the highest quality leads while maintaining a 300% higher conversion rate compared to standard industry approaches.

2023

Digital Marketing Advisory Services Launch

Powered by further refined systems, methodologies, and benchmarking.

2024

Cloud Computing Implementation

We implemented the foundation for future AI and Machine Learning enterprise-level analytics and predictive modeling at scale.

Our Partners

Our Work Process

Here are our 6-Steps and how we do them

1

DETERMINE

We get debriefed from you on who you think your audience is by all sorts of geo-demographic factors.

2

AUDIT

We listen to what your sales and marketing goals are and then perform a digital audit.

3

SEGMENT

We synthesize your input and segment custom audiences.

4

SELECT

We consider all digital marketing channels such as PPC, SEO, Paid Social, Email Marketing, Remarketing, Connected TV, and Geo-fencing.

5

CUSTOMIZE

We customize and track performance of campaigns using a variety of tools such as Google Analytics, Search Console, Google My Business, and Tag Manager.

6

APPLY

Finally, we apply time-tested methodologies to determine what is generating the strongest audience for you.

Our Work Process

Here are our 6-Steps and how we do them

1

DETERMINE

We get debriefed from you on who you think your audience is by all sorts of geo-demographic factors.

2

AUDIT

We listen to what your sales and marketing goals are and then perform a digital audit.

3

SEGMENT

We synthesize your input and segment custom audiences.

4

SELECT

We consider all digital marketing channels such as PPC, SEO, Paid Social, Email Marketing, Remarketing, Connected TV, and Geo-fencing.

5

CUSTOMIZE

We customize and track performance of campaigns using a variety of tools such as Google Analytics, Search Console, Google My Business, and Tag Manager.

6

APPLY

Finally, we apply time-tested methodologies to determine what is generating the strongest audience for you.

About Our Experts

Our team is intentionally assembled to bring together complementary strengths and interests. Each member holds individual certifications from Google and Facebook in areas such as analytics, advertising, tagging, and more. Our in-house programming expertise includes PHP, SQL, Python, HTML/CSS, Java, JavaScript, and C++. Beyond experience, we’re also highly educated, with team members holding MBAs, an MS in Software Engineering, a BS in Computer Science, and PhDs in Computer Science.

Get to Know Us More

Chad Martin
Amanda Gales
Bowman Kelley
Anastasia Paschenik
Vaskar Dutta

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