Are You Leveraging The Conversion Optimization Process?October 21, 2014 11:20 am
Conversion optimization is the method of creating an experience on a website or landing page that with the objective of increasing the percentage of visitors who convert into registrations.
At Element-360, we have recently implemented software to accurately track the effectiveness of variables that influence online lead generation. This is enabling our clients to make more statistically accurate decision making. We are already seeing early success with conversion increases of 20% and higher.
We’re tapping into the visual side of conversions. Landing page optimization is a great opportunity to improve your online marketing performance. We are also utilizing psychological design principals to enhance performance. Some of the landing page elements we are focusing on include encapsulation, color/contrast, directional cues, white space, urgency/scarcity, and social proof.
The future of conversion optimization
Currently, internet marketers are looking at two different approaches: conversion centered design versus user centered design. We anticipate the future will evolve towards:
1. Persona modelling and segmentation through conversion optimization
2. Mobile conversion optimization –we are already seeing Google’s product experts focusing on this more
If you have an interest in utilizing our conversion optimization technology and services we would love to hear from you.