Google I/O 2015 in a Nutshell

June 19, 2015 1:05 am Published by admin

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It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take a different route to computing.

Google rolled out noteworthy projects during their Google I/O Conference on May 28, 2015 in San Francisco knowing that the next generation of internet users will be more likely to use technology such as phones, tablets, wearable technology, home televisions, and even cars.

Google announced a few key elements that are forecasted to impact the tech industry at large, as well as, the smaller internet real estate sector.

The Introduction of Android

Android M is considered to be the future of Android software that powers Android smartphones beginning in the fall of 2015.
On the surface, everything will look similar to the way it currently does, but there is are a great deal of qualities buried under the exterior.

The announcement about “M” was followed by the synopsis that the software was focused on being “polished and quality.” One of the main updates highlighted by Google’s team is the apps permission feature. This will further enhance the security and privacy settings for users, a main concern for many smartphone users across all platforms.

Google also announced they have upgraded Google Now. Once the Andorid M platform is introduced, Android users will be able to double tap their home screens, notifying Google Now (now called “Now on Tap”) that you, as the user, need help. Users will be able to set reminders, check the name of an artist or song, learn the correct pronunciation of words, and much more.

The features from the new Andorid M platform are forecasted to dramatically impact the way the general public interacts with the internet.

Google’s Impact on Smart Homes

The Consumer Electronics Association (CEA) predicts that 2015 will be the biggest year for Smart Homes in terms of integration of devices in new homes as well as retrofitting homes with the technology.

Google is staking its claim in the Smart Home technology industry with the announcement of Brillo at their Google I/O conference at the end of May. Brillo will connect smart gadgets such as electrical outlets, garage doors, lights, kitchen appliances, alarm systems, and other web-connected products together to be controlled by one central device. This platform will be Android compatible and is projected to hit the market in the next-gen mobile software, Android M. Brillo was announced to launch in the third quarter of 2015.

Android Wear’s Impact on Internet Marketing

The announcement at the Google I/O Conference for updates to the Android Wear only further increases the value of responsive elements within design of advertising and communications with your company’s audience.

Google stated that their efforts will make Android Wear more “glanceable, actionable, and effortless.” These three key elements, along with the features such as Wi-Fi, GPS, and Maps API are among a few of the updates that will impact the Android Wear audience user experience with emails, maps, and more.

Our team can help you effectively and efficiently communicate with your audience through responsive design emails. Contact us today to learn how Element-360 can take your internet marketing efforts to the next level.