Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines and shifting resources may influence the release of the changes described in the video. As changes are implemented throughout summer 2013, Element 360 anticipates a SEO advantage over linking and ‘black cat’ competitors. View the video below to hear about the expected SEO changes at Google during summer 2013, topics include:
1. Major Penguin Update
2. Advertorial Spam
3. Spammy Queries Being Looked At
4. Going Upstream At Link Spammers
5. More Sophisticated Link Analysis
6. Improvements On Hacked Sites
7. Authority Boost In Algorithm
8. Panda To Soften
9. Domain Clusters In SERPs
10. Improved Webmaster Communication
