It may be time to take a look at your website’s speed and performance for multiple reasons:

1. User experience: People want fast experiences while browsing online. According to Google, 53{c2db194752fb8d721def708f1057e2c456bd34d7c76f57f1aa3d1e673d5fbc4c} of mobile site visits leave a page that takes longer than three seconds to load.
2. SEO: Google has been using speed as a ranking signal for desktop searches for some time.
3. Conversion rate ({c2db194752fb8d721def708f1057e2c456bd34d7c76f57f1aa3d1e673d5fbc4c} of visitors to leads): Last year, sites with a load time over 6 seconds had a 38.90{c2db194752fb8d721def708f1057e2c456bd34d7c76f57f1aa3d1e673d5fbc4c} lower conversion rate than site that loaded in 2 seconds or lower.

We recently performed an extensive analysis of over 30 different websites’ performance and discovered some interesting and revealing data.

What we analyzed:

• Desktop load time
• Mobile load time, including time to first byte, start render, first interactive, and full load time for
• 19 Resort websites
• 10 Luxury hotel websites
• 4 Big box websites (Google, Amazon, Apple, Microsoft)

What we used:

• Webpagetest.org: an open source project developed and supported by Google as part of their efforts to make the web faster.
• GTMetrix: a website testing tool that incorporates PageSpeed Insights, YSlow, and several other features to measure website and server performance.

What we found:
Resort websites:

• Desktop load time: 6.5s
• Mobile:
• Load Time: 22.70s
• Time to first byte: 2.49s
• Start Render: 9.74s
• First Interactive: 19.07s

Hotel websites:

• Desktop load time: 5s
• Mobile:
• Load Time: 18.51s
• Time to first byte: 2.67s
• Start Render: 8.33s
• First Interactive: 17.32s

Big Box websites:

• Desktop load time: 4.8s
• Mobile:
• Load Time: 10.47s
• Time to first byte: 2.28s
• Start Render: 4.34s
• First Interactive: 12.11s

Big Box Dataset

Definitions:

• Time to First Byte: how long it takes for the first byte to be received by the mobile device on a 3G connection.
• Start Render: how long it takes to start rendering elements on the page.
• First Interactive: how long it takes until the website is consistently interactive or usable.
• Full Load Time: how long it takes for the website to completely download.

If you’re wondering how your website stacks up, contact us today for a complimentary audit.