It may be time to take a look at your website's speed and performance for multiple reasons:
- User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load.
- SEO: Google has been using speed as a ranking signal for desktop searches for some time.
- Conversion rate (% of visitors to leads): Last year, sites with a load time over 6 seconds had a 38.90% lower conversion rate than site that loaded in 2 seconds or lower.
We recently performed an extensive analysis of over 30 different websites' performance and discovered some interesting and revealing data.
What we analyzed:
- Desktop load time
- Mobile load time, including time to first byte, start render, first interactive, and full load time for
- 19 Resort websites
- 10 Luxury hotel websites
- 4 Big box websites (Google, Amazon, Apple, Microsoft)
What we used:
- Webpagetest.org: an open source project developed and supported by Google as part of their efforts to make the web faster.
- GTMetrix: a website testing tool that incorporates PageSpeed Insights, YSlow, and several other features to measure website and server performance.
What we found:
- Desktop load time: 6.5s
- Load Time: 22.70s
- Time to first byte: 2.49s
- Start Render: 9.74s
- First Interactive: 19.07s
- Desktop load time: 5s
- Load Time: 18.51s
- Time to first byte: 2.67s
- Start Render: 8.33s
- First Interactive: 17.32s
Big Box websites:
- Desktop load time: 4.8s
- Load Time: 10.47s
- Time to first byte: 2.28s
- Start Render: 4.34s
- First Interactive: 12.11s
Big Box Dataset
- Time to First Byte: how long it takes for the first byte to be received by the mobile device on a 3G connection.
- Start Render: how long it takes to start rendering elements on the page.
- First Interactive: how long it takes until the website is consistently interactive or usable.
- Full Load Time: how long it takes for the website to completely download.