New! Adwords Bid Adjustments in Analytics

Google has integrated bid adjustments from Adwords directly into Analytics. This adjustment allows for further optimization and better analysis between Adwords and Analytics. Google implemented this change at the end of July. The change will also allow analysis on bid adjustments by: time of day, device, and locations. The bid adjustments tab is easy to find: Traffic sources => advertising => Adwords => Bid adjustments. From there analysis on data within bid adjustments is extremely easy.

Here is a screenshot new Adwords bid adjustments:

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Posted in Blog, PPC, SEM.