Vail Resorts, symbol (MTN), June 7, 2021 Earnings Report – From A Digital Marketer’s Perspective

Vail Resorts, symbol (MTN), June 7, 2021 Earnings Report – From A Digital Marketer’s Perspective

Vail Resorts, symbol (MTN), June 7, 2021 Earnings Report – From A Digital Marketer’s Perspective

June 21, 2021 12:38 pm Published by

We find Vail Resorts investor calls very insightful on many levels as digital marketers helping market destination real estate. We often listen to many of the earnings calls for the largest publicly traded residential and resort developers and tech companies to gain knowledge. Most recently, we listened to Vail’s most recent call to get an updated pulse from them on mountain resort travel trends. Rob Katz is the CEO and lead the call. Vail Resorts saw a substantial recovery in stock price, up 41% and net income up 80%, YOY. Here are more highlights:

  • Vail saw the largest amount of revenue growth result from their Colorado and Utah operations compared to the rest of their portfolio.
  • M/A has continued to maintain discipline and measured. They noted substantial benefits from their recent acquisitions in the NE. We too see support of this, managing digital campaigns in the NE in Vail Resorts destinations. Reportedly, international acquisitions in general are more difficult for Vail due to ease of doing business internationally. However, the international focus is on Australia, Japan, and Canada, with Europe exhibiting less short-term potential at this time
  • Vail has continued to invest in technology with a focus on customer experience. They found additional efficiencies through technology from higher margin services/experiences with audiences based upon the type of dining experiences they had at Vail Resorts properties.
  • When asked about concerns with Supply Chain and Construction Costs, Vail responded that as a real estate developer, they aren’t as concerned because they usually only put up the land, passing the construction cost affordability problem on to the builders.
  • New Lifts going in: Breckenridge, Keystone and Crested Butte, Colorado are all getting at least one new lift.

Overall, it was encouraging to see strong positive signals of recovery happening at Vail Resorts. Our hope is they will continue to invest more in non-financial factors such as social and environmental governance and related programs. Their sustainability commitment is to be zero net carbon emissions by 2030, which isn’t bad compared to other companies of their size. We are encouraged by all the potential opportunities they see and trends they are sharing.

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