As many of you know, we pride ourselves on sharing the latest marketing intelligence trends. In this update, we want to shed some light on some different things and an inside look into our company. This will give you a better idea of where we are and where we are headed.
Element-360 has been a Google Partner since 2012
One of the most recent certification accomplishments we have made is getting our Google Partnership renewed. In order to become a Google Certified Partner you have to manage more than $10,000 in total AdWords spend over a 90 day period. We overachieved on this measure by tenfold.
We also have our accounts manually reviewed by Google to see if the best practices are being implemented. Google rated our client accounts in the 90% percentile for best practice implementation.
Another certification criteria is taking what is considered the SAT test of Google. A practitioner must get an 80% or higher score on one test and 90% or more on another in a timed environment covering 100’s of questions. We rarely mention these qualifications. However, we are proud to note that we now have our internet marketing manager, Samantha Lloyd, who has re-certified us as an accredited Google Partner.
Training is important to us whether it is the Partnership status, local marketing certifications or Google Analytics certifications which we have been awarded.
Performance Analysis Master Minding – Lions
Another update we rarely mention is our mastermind network. This is a network meeting with other vetted, highly-skilled internet marketers where we discuss successes, failures, and breakthroughs. The other day I posted an image of a Lion pride on LinkedIn, which you can see above. It received more than 30 likes and several comments.
The statement had me reflect on how important it is to surround yourself with the right people. Our network includes experts in online lead generation who work for companies such as IBM, Gannett Broadcasting, HGTV and more.
Our mastermind group has some incredibly sophisticated and successful individuals that are testing, implementing and tracking some of the most innovative marketing tactics out there. We understand the value of listening in order to better serve our clients.
This is where topics, such as getting on the 1st page of Google search results and how to generate triple digit conversion rate increases, are discussed. These kinds of conversations are incredibly valuable, increase traffic and help us manage risk for our clients. Sometimes they lead into new product development in order to improve performance as we comment on next.
New Product – Digital PR
We found a particular opportunity to improve our clients’ business with a new Digital PR product we have developed. Element-360 has new products like Digital PR that are not only progressing our clients further ahead in the search engines but translating into multiple streams of additional traffic. As the search algorithms evolve on a daily basis, it is important for us to leverage innovations to benefit our clients. There is a new world of internet marketing with increasing complexities.
Thank you for taking the time to read about what’s up internally at Element-360. The vision everyone on our team has bought into Element-360 is ‘to grow companies’ business exponentially through online lead generation’. In 2013, we were successful in fully achieving our vision with three clients. Our company vision is why certifications, lions and product innovation are important to us.