With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular blog, this site attracts millions of visitors through providing a user-friendly way for people to share their ideas and thoughts in a number of media formats such as text, images, videos, and more. Once you step into the Tumblr world, you will discover just how easy it is to be able to mold and shape your own online presence with a few photos and words. What most businesses don’t realize, however, is the incredible opportunity that lies with implementing Tumblr as part of their internet marketing plans. With multiple SEO friendly features and backlink generating capabilities, Tumblr could be effectively used in strengthening content promotion and boosting PageRank.
Here are a few methods in which you, as a business, can SEO your Tumblr:
- Customize HTML posting with SEO-facilitating codes
- Customize account and post URL’s with target keywords
- Optimize alt attributes and title attributes in posts
- Place DOFOLLOW links in the posts
To promote and gain exposure, you can also:
- Encourage others to “reblog” your posts
- Create custom keyword tags or phrases to get your posts on common search results
- Follow other Tumblr users’ accounts so they can follow you back and vice versa
- Reblog other users’ posts to generate a backlink to your own blog
- Most importantly, fill your Tumblr with interesting and quirky pictures and attention-grabbing quotes to attract visitors and followers to your account. (P.S. Not everything has to be completely relevant to your business)
Although Tumblr is not perfect in its capabilities and possesses shortcomings such as not allowing you to fix your title tag for reblogged items or put META tags on posts, it, nonetheless, can still serve as a nice social media platform for you to take advantage of. With its SEO friendly features and content promotion tools, Tumblr offers business-oriented users a convenient and effective manner of increasing visibility and optimizing page rank.