Notes from MPC University

November 15, 2019 7:36 pm Published by

Main Takeaways from the Conference:

  1. There is a missed opportunity in new home sales in MPCs. 52{c2db194752fb8d721def708f1057e2c456bd34d7c76f57f1aa3d1e673d5fbc4c} of people surveyed indicated they’d like to live in an MPC, but they’re not capturing that market.
  2. People are looking for a smaller product (>2000sq ft) under $300k in a walkable community
  3. Demand/Opportunity: Smaller, attainable, walkable, different
  4. Fitness centers & trails are the most important amenity for all age groups; gated communities are very important to boomers
  5. Price to income ratio is a challenge for potential homeowners
  6. Other things that are important to younger age groups: dog parks, environmentally friendly/sustainable home design, 3BR
  7. People are willing to live in a smaller, attached home if it’s higher quality, in a good location at an attainable price – this ‘missing middle housing’ is an opportunity for MPCs to introduce a new product
  8. The southeast (FL, NC, SC) continues to be the most popular region for boomers to retire to, but 250 ppl per day are moving from CA to AZ
  9. MPCs need to differentiate themselves with amenities and serve specific niches (i.e. Del Webb serves a value buyer boomer; Toll Brothers serves a higher-end submarket of boomers)
  10. Autonomous car service in a large community is an opportunity for a unique amenity for residents

Got a challenge for us?

We have the solution.

Footer Form

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Follow Us For the Latest Industry Insights


Next year, the number of people graduating from school and turning 65 should be about the same.
How is the economy going to grow when the number of workers isn't growing?
Our Chief Demographer Chris Porter updated this chart from our book,

Google is testing the site name at the top of the mobile search result snippets and more rounded favicons via @suzukik and @b4k_khushal

#MachineLearning Cheatsheet — top #Algorithms — download PDF here:
#BigData #DataScience #AI #DeepLearning #Statistics #Mathematics

Load More


Client Spotlight: Edge-on-Hudson is a 2021 award winning residential mixed used development located on the shores of the Hudson River in Sleepy Hollow, NY. The community offers a rivertown vibe, biking, hiking, parks and more. Come check out the river views under the Manhattan skyline! ... See MoreSee Less
Great client success story! ... See MoreSee Less