Integrated, Multi-Screen Marketing Creates Maximum Campaign Exposure

Stop Fighting the TV vs. Digital Marketing Battle: Why A Holistic Campaign is Best TV advertising and digital marketing are no longer competing for attention. Rather, new studies show that successful marketing campaigns utilize the benefits of both media outlets in an integrative approach to reaching consumers. E360 Lab Research Shows Digital Marketing Projected to […]

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Travelling Through Central America: A Market Researcher’s Perspective

As a self-admitted real estate research geek, I thoroughly enjoy figuring out what makes different markets tick. What fundamentals drive development in different destinations? How do land use policies and planning impact siting, density, and design? Which types of buyers are active? Why are certain projects successful while others never make it past the drawing […]

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New! Adwords Bid Adjustments in Analytics

Google has integrated bid adjustments from Adwords directly into Analytics. This adjustment allows for further optimization and better analysis between Adwords and Analytics. Google implemented this change at the end of July. The change will also allow analysis on bid adjustments by: time of day, device, and locations. The bid adjustments tab is easy to […]

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Google Analytics’ Attribution Modeling Tool Explained

According to one online marketer’s definition, the Attribution Modeling Tool is used to determine the value of each visitor’s lead source path to conversion. It is meant to help you gauge the performance of multiple marketing campaigns and improve conversions with better budget allocation strategies. These are the facts you should understand before using the […]

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Top Five Most Common Mistakes for Real Estate SEO

Search engine optimization, or better known as SEO, is a core area of internet marketing that seems to evolve just about every single day. On the web, there is definitely no shortage of tips and recommendation on how one should go about “optimizing” a website and promoting its presence on search engine results. However, what […]

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Baby Boomer and Senior Life Stage Market Opportunities

According to the latest Google data, the percentage of baby boomers and seniors that are using the internet is growing steadily each year. So far in 2013, 78% of baby boomers and 52% of seniors are actively online and embracing the internet as a resource. Google findings indicate that both television and online media are […]

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Encouraging Real Estate Foreclosure Update

Much attention has been given to the real estate sector of the economy during and following the financial Crisis. This blog post looks at real estate sector with specific emphasis on foreclosure activity. Real estate markets continue to gain ground. U.S. Foreclosure activity has interesting figures that also show improvements regarding housing markets. According to […]

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SEO For Tumblr

With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular blog, this site attracts millions of visitors through providing a user-friendly way for people to […]

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