As an agency, we have run thousands of pay per click campaigns for real estate developers, brokers, and builders in the last 10 years. As a result, we have figured out the best way to achieve the maximum return on investment. Our strategy focuses on using the benchmarking process to optimize to deliver the highest quality leads. This ensures your sales team is in contact with buyers that are qualified to purchase your product.
When uploading a simple campaign structure, you can upload it manually. Otherwise, check out the AdWords Editor. This is the tool that helps us upload our campaigns from a spreadsheet using a quick copy/paste feature.
There are several conversion rate optimization tactics you can use for this. Check out our Real Estate Lead Generation page for more information
Focus on maximizing your impression share through keyword bid strategies or manual optimizations and budget adjustments.
Focus on maximizing your click-through-rate and impression share for the lowest cost keywords in your campaigns. Keep user experience in mind to make sure you are not driving traffic that is not actually interested in your site.
Our real estate PPC services use the AdWords platform,
which is part of Google, the leading search engine in the
world. Our main goal is to help you show up to the right
audience at the right time, but there are many other benefits
to using our strategy as well, such as:
A successful Pay-Per-Click advertising campaign starts with defining your process. Start here and expand as needed toward your business goals:
At Element-360, we are constantly experimenting and refining our craft. We analyze the best performing strategies on a quarterly basis and then roll them out to our clients’ campaigns. Here are some of the insights we have gathered so far:
After you have built your paid search campaigns, begin monitoring the number of clicks generated. Think of that as a sample set to be used for analysis. As you review your results, think about the geo-demographics of your audience by variables such as gender, time of day and geography. You may find all sorts of opportunities to improve the quality of your traffic and leads by upping the bids on these variables.
As one of the top agencies offering PPC for real estate, our services are designed to optimize for both
lead quality and volume. Although we detailed some of our process above, we have not given all the details about
how we generate the highest quality traffic and leads. Reach out today for an audit of your existing PPC campaigns,
or to discuss what our real estate marketing services can do for your organization.
By Chad Martin