Google Analytics’ Attribution Modeling Tool Explained

According to one online marketer’s definition, the Attribution Modeling Tool is used to determine the value of each visitor’s lead source path to conversion. It is meant to help you gauge the performance of multiple marketing campaigns and improve conversions with better budget allocation strategies. These are the facts you should understand before using the […]

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Top Five Most Common Mistakes for Real Estate SEO

Search engine optimization, or better known as SEO, is a core area of internet marketing that seems to evolve just about every single day. On the web, there is definitely no shortage of tips and recommendation on how one should go about “optimizing” a website and promoting its presence on search engine results. However, what […]

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Baby Boomer and Senior Life Stage Market Opportunities

According to the latest Google data, the percentage of baby boomers and seniors that are using the internet is growing steadily each year. So far in 2013, 78% of baby boomers and 52% of seniors are actively online and embracing the internet as a resource. Google findings indicate that both television and online media are […]

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Encouraging Real Estate Foreclosure Update

Much attention has been given to the real estate sector of the economy during and following the financial Crisis. This blog post looks at real estate sector with specific emphasis on foreclosure activity. Real estate markets continue to gain ground. U.S. Foreclosure activity has interesting figures that also show improvements regarding housing markets. According to […]

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SEO For Tumblr

With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular blog, this site attracts millions of visitors through providing a user-friendly way for people to […]

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Destination Marketing Research

It is possible that search engines may have the largest influence on destination marketing. Google provides valuable data, trends and insight into how and where people search from.  In many emerging destination markets, the first destination marketing research step is to determine what search interest, assets and strengths the subject destination has. In order to […]

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More Google Updates: Penguin 2.0

While there are several areas of impact by Penguin, we had some specific interest about the impact on internal link structure strategies. Google historically does not comment in detail about how exactly Penguin or Panda work. After delving into the world of internal links and the effect this can have on sites, we are receiving […]

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Element 360 Reporting On: SEO Changes at Google

Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines and shifting resources may influence the release of the changes described in the video. As […]

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Element 360 is Moving!

New Year, New Offices Here’s our address and a sneak peak at our offices. 22 S. Pack Square 5th Floor Asheville North Carolina 28801 We are excited to announce that our real estate internet marketing team has moved to a new location in the heart of Downtown Asheville. We feel very privileged to be in […]

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