SEO For Tumblr

With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular blog, this site attracts millions of visitors through providing a user-friendly way for people to […]

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Destination Marketing Research

It is possible that search engines may have the largest influence on destination marketing. Google provides valuable data, trends and insight into how and where people search from.  In many emerging destination markets, the first destination marketing research step is to determine what search interest, assets and strengths the subject destination has. In order to […]

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More Google Updates: Penguin 2.0

While there are several areas of impact by Penguin, we had some specific interest about the impact on internal link structure strategies. Google historically does not comment in detail about how exactly Penguin or Panda work. After delving into the world of internal links and the effect this can have on sites, we are receiving […]

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Element 360 Reporting On: SEO Changes at Google

Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines and shifting resources may influence the release of the changes described in the video. As […]

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Element 360 is Moving!

New Year, New Offices Here’s our address and a sneak peak at our offices. 22 S. Pack Square 5th Floor Asheville North Carolina 28801 We are excited to announce that our real estate internet marketing team has moved to a new location in the heart of Downtown Asheville. We feel very privileged to be in […]

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Search Engine Optimization – following the rules

Search Engine Marketing in Real Estate is beginning to be considered a ‘must-have’.  With the NAR reports consistently reporting numbers in around 90% of new buyers looking online for real estate, we know that if you are not there, you are missing out.   But our clients often ask us what the science is behind SEO.  […]

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2013 Real Estate Internet Marketing Trends

As we reflect on our experience in 2012 We can’t help but observe real estate internet marketing statistics from the latest National Association of Realtors profile of Homebuyers and Sellers Survey. According to the report, “use of the internet in the home search rose slightly to 90% and for buyers under the age of 44 […]

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Search Engine Marketing – what does it all mean?

We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility […]

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Tablet Usage in 2012

Tablets are gaining momentum in the market and according to a new report from comScore, tablets have reached a “critical mass” in the U.S.  What this means to you is that you can’t ignore the presence of a tablet user and their demographics.   A comScore demographic analysis of U.S. tablet users yielded the following insightful […]

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