Element 360 Reporting On: SEO Changes at Google

Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines and shifting resources may influence the release of the changes described in the video. As […]

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Element 360 is Moving!

New Year, New Offices Here’s our address and a sneak peak at our offices. 22 S. Pack Square 5th Floor Asheville North Carolina 28801 We are excited to announce that our real estate internet marketing team has moved to a new location in the heart of Downtown Asheville. We feel very privileged to be in […]

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Search Engine Optimization – following the rules

Search Engine Marketing in Real Estate is beginning to be considered a ‘must-have’.  With the NAR reports consistently reporting numbers in around 90% of new buyers looking online for real estate, we know that if you are not there, you are missing out.   But our clients often ask us what the science is behind SEO.  […]

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2013 Real Estate Internet Marketing Trends

As we reflect on our experience in 2012 We can’t help but observe real estate internet marketing statistics from the latest National Association of Realtors profile of Homebuyers and Sellers Survey. According to the report, “use of the internet in the home search rose slightly to 90% and for buyers under the age of 44 […]

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Search Engine Marketing – what does it all mean?

We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility […]

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Tablet Usage in 2012

Tablets are gaining momentum in the market and according to a new report from comScore, tablets have reached a “critical mass” in the U.S.  What this means to you is that you can’t ignore the presence of a tablet user and their demographics.   A comScore demographic analysis of U.S. tablet users yielded the following insightful […]

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Search Trends Q2 2012

There are a number of interesting trends within paid searches over the last quarter. Google saw greater growth in impressions and clicks – due and to its large market, this growth did not translate into an increase in market share for Bing and Yahoo. Google’s nearest competitor Bing still remains far behind Google, despite seeing […]

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Knowledge Graph For Real Estate Internet Marketing

Here is the official youtube announce from Google on Knowledge Graph.   Google is improving the search experience with the new Knowledge Graph. This means any search you perform rooted in Freebase, Wikipedia and the CIA World Factbook will be highlighted on the right hand side. Then the knowledge graph is augmented against 500 million […]

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E360 Bear Sighting

We have a very cool job. The following bear photos are were taken during a sight visit last week. The road is a switch back and we had the car parked right above him on the other side of the brush initially!        

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Fiabci USA Symposium

E360 attended our first Fiabci USA meeting in April 2012. Fiabci is the International Real Estate Federation. We received a warm welcome being hosted in Miami, Florida. The agenda for this meeting was focused on the real estate development frontier. E360 has a particular interest and coverage in frontier markets highlighted in our blog back […]

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