2013 Real Estate Internet Marketing Trends

As we reflect on our experience in 2012 We can’t help but observe real estate internet marketing statistics from the latest National Association of Realtors profile of Homebuyers and Sellers Survey. According to the report, “use of the internet in the home search rose slightly to 90% and for buyers under the age of 44 […]

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Search Engine Marketing – what does it all mean?

We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility […]

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Tablet Usage in 2012

Tablets are gaining momentum in the market and according to a new report from comScore, tablets have reached a “critical mass” in the U.S.  What this means to you is that you can’t ignore the presence of a tablet user and their demographics.   A comScore demographic analysis of U.S. tablet users yielded the following insightful […]

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Search Trends Q2 2012

There are a number of interesting trends within paid searches over the last quarter. Google saw greater growth in impressions and clicks – due and to its large market, this growth did not translate into an increase in market share for Bing and Yahoo. Google’s nearest competitor Bing still remains far behind Google, despite seeing […]

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Knowledge Graph For Real Estate Internet Marketing

Here is the official youtube announce from Google on Knowledge Graph.   Google is improving the search experience with the new Knowledge Graph. This means any search you perform rooted in Freebase, Wikipedia and the CIA World Factbook will be highlighted on the right hand side. Then the knowledge graph is augmented against 500 million […]

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E360 Bear Sighting

We have a very cool job. The following bear photos are were taken during a sight visit last week. The road is a switch back and we had the car parked right above him on the other side of the brush initially!        

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Fiabci USA Symposium

E360 attended our first Fiabci USA meeting in April 2012. Fiabci is the International Real Estate Federation. We received a warm welcome being hosted in Miami, Florida. The agenda for this meeting was focused on the real estate development frontier. E360 has a particular interest and coverage in frontier markets highlighted in our blog back […]

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Optimize Your Facebook Page for Mobile Search

It is important to make sure your Facebook page is easy to find on mobile devices. People just do not look at the 2nd page on search engines. You at least need to be on page 1 for brand queries. Here are some tactics to support this objective. – Anchor your brand name back link […]

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Tablet Computer Trends and Resort Marketing

The Pew Research center just released a report on high growth in amount of tablets adult internet users for January. The number of owners grew from 10% of the population in December 2011 to 19% in January 2012. Pew is reporting a 2± margin of error on this survey. Who owns tablets? The survey results […]

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2012 INTERNATIONAL REAL ESTATE FORECAST

Each year E360 likes to review expected areas of opportunity for international real estate related to our North American, Central American and Caribbean markets. In the US there is more market transparency than in Central America and Caribbean markets. Given the lack of mls transparency across much of the Central American and Caribbean markets we […]

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