Like many things today, the home buying process has gone digital. Not only does the National Association of Realtors report that 93% of buyers use a website during their home search, but also it specifically highlights that 44% of home buyers first find properties online; so, if you are not appearing in buyers’ online searches, you may miss your chance right from the beginning. Therefore, it is vital to maintain an online presence and position your website to be found organically—this is where search engine optimization (SEO) comes into play.
As one of the top real estate SEO companies in the world, we have developed a unique perspective on what works best for digital marketing in the real estate industry. Our SEO services begin with an audit and blueprint built around real estate keyword search terms and your website’s pages. Real estate search terms are local in nature just as real estate & homes for sale are local
Proper keyword research and analysis is at the foundation of our SEO services. It is important to not simply go after the search term with the largest search volume, but instead to find a balance between keywords with a large audience and those that work best for your long-term goals.
Our success in Real Estate SEO speaks for itself with over 2,000 individual keyword searches with search volume indexing on page one for our clients. Element-360 has a unique approach to search marketing with 10 years of experience focusing solely on real estate businesses. With major real estate search engines dominating almost all markets for “Real Estate” searches (Zillow is ranking for over 6 million individual searches on the top 10 pages of Google), it has become increasingly more important to define your niche focus. This has advantages for both traffic volume and quality. We’ll run through some of the top ranking-factors and ways to get your real estate website ranked below.
We offer complimentary SEO audits at your request. These audits offer a good understanding of your website’s ability to rank, what you’re currently ranking for, and opportunities that might exist to improve ranking. Contact us today to schedule your free audit.
Your business is an Entity to Google, or at least it should be. Citations and link building help Google recognize that your site is a trustworthy source of information.
Panda, Penguin, Hummingbird, Pigeon, Possum, Zebra: wait, are we still talking SEO? Those are all named algorithm updates that have happened in the past. Here’s a more comprehensive list of penalties (manual and algorithmic) that we check for: