Insights From One of the Top Real Estate SEO Companies

Insights From One of the
Top Real Estate SEO Companies

Need SEO for Real Estate? Talk to one of our experts


95% of people used a website in their home search – NAR Profile of Home Buyers and Sellers

Like many things today, the home buying process has gone digital. Not only does the National Association of Realtors report that 93% of buyers use a website during their home search, but also it specifically highlights that 44% of home buyers first find properties online; so, if you are not appearing in buyers’ online searches, you may miss your chance right from the beginning. Therefore, it is vital to maintain an online presence and position your website to be found organically—this is where search engine optimization (SEO) comes into play.

As one of the top real estate SEO companies in the world, we have developed a unique perspective on what works best for digital marketing in the real estate industry. Our SEO services begin with an audit and blueprint built around real estate keyword search terms and your website’s pages. Real estate search terms are local in nature just as real estate & homes for sale are local

Proper keyword research and analysis is at the foundation of our SEO services. It is important to not simply go after the search term with the largest search volume, but instead to find a balance between keywords with a large audience and those that work best for your long-term goals.

5 Components For Successful Real Estate SEO Are:

  1. Targeting the right keywords
  2. Having a search engine friendly site
  3. Promoting the correct value propositions and content
  4. Building credibility
  5. Leveraging niche expertise

The Top 5 Keyword Metrics We Consider For Keyword Search Terms Are:

  1. Relevancy
  2. Search volume
  3. Existing ranking URLs
  4. Competitiveness
  5. Landing page and keyword alignment

Our Approach: Real Estate SEO Ranking Factors


Our success in Real Estate SEO speaks for itself with over 2,000 individual keyword searches with search volume indexing on page one for our clients. Element-360 has a unique approach to search marketing with 10 years of experience focusing solely on real estate businesses. With major real estate search engines dominating almost all markets for “Real Estate” searches (Zillow is ranking for over 6 million individual searches on the top 10 pages of Google), it has become increasingly more important to define your niche focus. This has advantages for both traffic volume and quality. We’ll run through some of the top ranking-factors and ways to get your real estate website ranked below.

Website Audits

We offer complimentary SEO audits at your request. These audits offer a good understanding of your website’s ability to rank, what you’re currently ranking for, and opportunities that might exist to improve ranking. Contact us today to schedule your free audit.

On-Page Factors: what’s on the page that people can see?


Technical SEO: what do bots care about most?

  • Site speed – under 3 seconds on an unthrottled connection and you’re good.
  • Secured site –make sure you’re on SSL or HTTPS.
  • Mobile friendly – many factors bake into this;
  • Robots.txt files and blocked resources – don’t block your images, CSS or JavaScript files so Google can render your site properly.
  • Canonical & meta robots tags –this is how you tell Google which URL is correct, block pages from indexing, and so on.
  • Crawlability – is all your content available to text crawlers? Check the cache or use a text browser.
  • Schema & Structured data – mark up your page with as much of this as applicable; social tags, reviews, etc.

Local SEO & Link Building: Page Rank, Authority & Entities

Your business is an Entity to Google, or at least it should be. Citations and link building help Google recognize that your site is a trustworthy source of information.

  • Citations – mentions of your business / brand name and typically include name, address, and phone number as well as links to your site on Google my business and related business listing directories.
  • Link Building – links to your website from others.

Correcting Penalties & Pseudo-Penalties – It’s a zoo in here!


Panda, Penguin, Hummingbird, Pigeon, Possum, Zebra: wait, are we still talking SEO? Those are all named algorithm updates that have happened in the past. Here’s a more comprehensive list of penalties (manual and algorithmic) that we check for:

  • Affiliate programs w/ no added value
  • Blocked resources
  • Cloaked images
  • Cloaking and/or sneaky redirects
  • Doorway pages
  • Duplicate Content / automatically generated content
  • Hacked Site
  • Hidden text / links
  • Intrusive Interstitials
  • Irrelevant keywords
  • Keyword Stuffing
  • Malicious site behavior
  • Not mobile friendly
  • Participating in Link Schemes
  • Pure spam
  • Scraped content
  • Spammy free hosts
  • Spammy structured markup
  • Thin content with little or no added value
  • Unnatural links to / from your site
  • User-generated spam

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