Google Ads & Analytics Innovations Keynote Highlights

Google recently announced several new updates coming to AdWords and Analytics. With these updates, they continue their focus on Mobile-first design, improving consumer usability, and introduced some new integrations within their product line. For AdWords, they continue to focus on their marketing process while enabling advertisers to better reach consumers effectively with expanded text ads, […]

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Virtual Reality in Real Estate

Potential Impact On Digital Advertising for the Real Estate Community Google, Facebook, Microsoft and Samsung are all investing heavily into virtual reality as the next big platform. As a result, there are several groups looking to capitalize on the advertising side. We’ve been following two of these companies closely: Immersv and Outlyer Technologies. Currently, they […]

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Google Search has Gone Mobile

Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal interactions, in turn, making the customer feel more valued and the interaction will give them […]

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Google’s Accelerated Mobile Pages

Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs off third party scripts, external css and javascript, and even some html such as forms […]

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Google Right Side Ads Removed

Google Drops Organic Results Down a Spot We anticipate organic search will be hit the hardest by this change. For many users who use smaller monitors, organic results are now pushed down below the fold instead of having the first organic result above of the fold. From a user experience standpoint, the overall look and […]

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Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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Google I/O 2015 in a Nutshell

It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take a different route to computing. Google rolled out noteworthy projects during their Google I/O Conference on […]

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Understanding Google’s Quality Score

Google’s Quality Score report is a 1-10 ranking system reporting the estimated quality of your ads and landing pages. The quality of ads and landing pages are triggered by keywords and their ranking. By ranking highly on the scale, Google values your ads and landing pages as useful and relevant information to someone that views […]

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The Impact of Responsive Design on Email CTR

Responsive design has become one of the more important elements for email design to increase and encourage stronger click through rates (CTR) and overall interaction with an email. Litmus reports that over 40% of emails are opened on either a tablet or smartphone and more than 60% of internet users conduct their searches on mobile […]

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Improving Retargeting Performance

Everyone Knows Retargeting is Working, But How? Retargeting is a marketing tactic that tracks audience’s online behavior so your ads show up to the most relevant audience. A study by AdRoll says marketers who use retargeting generally have higher ROIs. In regards to real estate, we are seeing higher click through rates, higher conversion rates, […]

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