OUR TEAM
OUR TEAM
We Know Real Estate Marketing
Our team of experts are fully accredited by Google in Analytics, Tag Manager and AdWords. Our tech stack is fully integrated into the campaigns we customize for communities.
Amanda Gales, MBA
Marketing Director
Amanda Gales, MBA
Marketing Director
As Director of Marketing, Amanda is responsible for driving success by working closely with clients to generate custom marketing strategies to achieve their goals. For the last 6 years, Amanda has been in real estate marketing – helping builders, developers, and brokerages exceed their lead generation objectives with a strong ROI. She graduated from Florida Atlantic University (FAU) with a BBA in Management and Marketing in 2011, and received her MBA from FAU in 2014. She is an active member of the Urban Land Institute (ULI) and the National Association of Home Builders (NAHB).
When not chasing approvals and deadlines, Amanda enjoys chasing waterfalls and hiking the beautiful mountains surrounding Asheville.
Certifications
Ty Marion, MBA
Digital Manager
Ty Marion, MBA
Digital Manager
As Digital Marketing Manager, Ty guides campaign management and finance across Google, Facebook, and Display. This multi-channel approach leads to enhanced opportunities for campaign performance optimizations. Ty started his digital marketing career in the travel and tourism industry through the Tourism Development Authority in three states. He received a B.S. in Travel & Tourism Management and earned an MBA from Western Carolina University in 2014 and 2016 respectively. He completed his Certified Hotel Industry Analytics (CHIA) from Smith Travel Research and the American Hotel & Lodging Association certification in 2014.
When not analyzing, Ty spends his time finding a new trail or a new local brew.
Bowman Kelley
Lead Web Developer
Bowman Kelley
Lead Web Developer
As lead Web Developer, Bowman’s focus is on programming for performance. He is responsible for all web development, server and design updates at Element-360.
Bowman has over 20 years experience in the IT and web development disciplines. His technical expertise includes using LAMP Stack and WordPress, PHP/SQL, Javascript and various CSS frameworks. He is extremely familiar with web and file server administration and maintenance, email and database technologies.
Bowman went to Eton College and Cambridge University where he read Modern and Medieval Languages. He enjoys spending time with his two kids and playing the bass in his spare time.
Talk with him about new integrations!
Certifications
Ethan Edwards
Analytics Manager
Ethan Edwards
Analytics Manager
As Analytics Manager, Ethan is responsible for aggregating and investigating marketing data and delivering it to clients in easy-to-understand dashboards and reports. For the past 7 years Ethan has worked in a variety of eCommerce roles, from account management to lead data analyst, and understands the importance of having reliable 3rd party marketing assistance. He graduated from the University of North Carolina Wilmington (UNCW) in 2013 with a Bachelors in International Studies, and is currently working on his Masters in International Economic Development from the International Institute of Social Studies (ISS).
When not in the office you can find him in his pepper garden tending to his Carolina Reapers or experimenting with new hot sauce creations.
Certifications
George Havranek, MBA
Data Scientist
George Havranek, MBA
Data Scientist
As our exclusive data warehousing and CRM consultant, George is developing our proprietary tracking system to provide enhanced digital marketing analytics on home buyers and sellers for clients.
Naturally, this role leads into the CRM related services that we already provide.
George has over 20 years of business intelligence experience and is fascinated by the idea of visualizing data. He is an expert with Python, SQL, R, Javascript and more and he graduated with his MBA from Loyola University, New Orleans.
Speak with him about natural language programming and API’s.
Chad Martin
President
Chad Martin
President
For the past 15 years Chad has studied the digital experience for real estate buyers and sellers across the globe. As the founder and owner of Element-360, he leads the development of systems and methodologies to improve the quality of leads. His real estate marketing career began at Intrawest as a customer and market analyst. His team manages the digital lead generation campaigns supporting more than $10 billion in gross sales across 16 countries over the past 10 years. Chad volunteers with the Small Business Association as a SCORE Mentor. He was recently awarded the Sky-High Growth award and a 40-under-40 recipient.
Several of the real estate brands he has supported include the Intrawest portfolio across 3 continents, Crescent Communities portfolio, Westin Residences, Four Seasons Residences, East West Partners, Hard Rock Hotel, The Related Group and more.
Chad is an active member of the Urban Land Institute (ULI) and National Association of Home Builders (NAHB). He currently participates on two ULI councils including the Market Trends and Residential Neighborhood Development council. He established Element-360 as a Google Partner in 2012, Google Analytics certified, and Google AdWords certified. Chad graduated from Western Colorado State University with a double major in Business Administration and Organizational Psychology.
Certifications:
Real Estate SEO
Real Estate PPC
Digital Advisory Services
Social Media Marketing
Email Marketing
CRM CRO
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828-687-9066
797 Haywood Rd #202
Asheville, NC 28806
Mon - Fri 9.00 - 5.00h
Follow Us For the Latest Industry Insights
New 2023 Local Search Ranking Factors via @DarrenShaw_ has landed
Notable movers + shakers:
#10) Proximity of Address to Centroid ⬆️ 260%
#14) Dedicated Page for Each Service ⬆️ 186%
#21) Links from Locally-Relevant Domains ⬆️ 257%
Via @whitespark https://whitespark.ca/local-search-ranking-factors
Online publishers want compensation for the use of their content in AI tools and look to be on a collision course with tech companies such as Microsoft and Google https://www.wsj.com/articles/publishers-prepare-for-showdown-with-microsoft-google-over-ai-tools-6514a49e via @WSJ
Google recently updated their SEO Link Best Practices Documentation
As someone obsessed with internal linking, here are 3 quick observations that jumped out! 🧵1/7
And overnight, it feels as if @Google has been poorly managed for a decade.
Don’t underestimate the power of internal links 🔗
>They help visitors navigate more effectively through your site.
>They tell Google what your pages are about and which ones are important.
>They can quickly achieve some of the same ranking outcomes as external link building.
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Visionary: The Paul G. Allen Collection
www.christies.com
Christie’s and the estate of philanthropist Paul G. Allen, co-founder of Microsoft, are proud to announce an historic auction of more than 150 masterpieces spanning 500 years of art history. Valued ...
Condé Nast Traveler readers rate their 2022 top ski resorts in the U.S., our favorites are Crested Butte, Park City, Lake Tahoe, Tamarack Resort, Whitefish and Okemo!
Top 40 Ski Resorts in the U.S.: Readers’ Choice Awards 2021
www.cntraveler.com
You don’t have to travel far to find excellent slopes.
Big core update at Google, we are seeing positive impact with all clients SEO, so far.
The SEO Impact Of The Google May 2022 Broad Core Update
www.seroundtable.com
Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within 24-hours after it was fo
Client Spotlight: Edge-on-Hudson is a 2021 award winning residential mixed used development located on the shores of the Hudson River in Sleepy Hollow, NY. The community offers a rivertown vibe, biking, hiking, parks and more. Come check out the river views under the Manhattan skyline!![]()
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www.edgeonhudson.com/
Lake Tahoe Mansion Hits the Market for Record $100 Million - SnowBrains
snowbrains.com
Many skiers, snowboarders, and outdoor enthusiasts dream of owning a home on Lake Tahoe for the natural beauty of the area, as well as its close proximity to the recreational playground it provides. T...
