Are You Leveraging The Conversion Optimization Process?

Conversion optimization is the method of creating an experience on a website or landing page that with the objective of increasing the percentage of visitors who convert into registrations.   At Element-360, we have recently implemented software to accurately track the effectiveness of variables that influence online lead generation. This is enabling our clients to […]

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Using Behavioral Psychology To Influence Website Visitors

One way to improve your conversion rates is to use psychological principals for optimization. The age old marketing tool of applying psychology theory to campaign tactics has been used by greats like Albert Lasker and Edward Bernays, who manipulated Freud’s theories in famous campaigns for Marlboro and Ivory Soap during the 1930s and 1940s. While […]

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Google Panda 4.0

The Google Panda algorithm is designed to keep sites with poor quality content from making it to the top of the search results. Experts speculated on May 20th that Google has made changes to how Panda identifies sites and Google confirmed it on May 21st.   This was more than a refresh to the algorithm […]

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Integrated, Multi-Screen Marketing Creates Maximum Campaign Exposure

Stop Fighting the TV vs. Digital Marketing Battle: Why A Holistic Campaign is Best TV advertising and digital marketing are no longer competing for attention. Rather, new studies show that successful marketing campaigns utilize the benefits of both media outlets in an integrative approach to reaching consumers. E360 Lab Research Shows Digital Marketing Projected to […]

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Travelling Through Central America: A Market Researcher’s Perspective

As a self-admitted real estate research geek, I thoroughly enjoy figuring out what makes different markets tick. What fundamentals drive development in different destinations? How do land use policies and planning impact siting, density, and design? Which types of buyers are active? Why are certain projects successful while others never make it past the drawing […]

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Josh Woodward – Already There

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Recent trends in storytelling

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Continue reading

Josh Woodward – Already There Remix

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Continue reading