Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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Google I/O 2015 in a Nutshell

It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take a different route to computing. Google rolled out noteworthy projects during their Google I/O Conference on […]

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Understanding Google’s Quality Score

Google’s Quality Score report is a 1-10 ranking system reporting the estimated quality of your ads and landing pages. The quality of ads and landing pages are triggered by keywords and their ranking. By ranking highly on the scale, Google values your ads and landing pages as useful and relevant information to someone that views […]

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The Impact of Responsive Design on Email CTR

Responsive design has become one of the more important elements for email design to increase and encourage stronger click through rates (CTR) and overall interaction with an email. Litmus reports that over 40% of emails are opened on either a tablet or smartphone and more than 60% of internet users conduct their searches on mobile […]

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Improving Retargeting Performance

Everyone Knows Retargeting is Working, But How? Retargeting is a marketing tactic that tracks audience’s online behavior so your ads show up to the most relevant audience. A study by AdRoll says marketers who use retargeting generally have higher ROIs. In regards to real estate, we are seeing higher click through rates, higher conversion rates, […]

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Cross-Device Tracking for Improved Decision Making

Analyzing Users By Desktops, Tablets, and Mobile Internet users in the US are searching items on one device, but that same search can often end on a different device. Analyzing cross-device behavior is not easy, nor is it easy to track or target this behavior. However, all marketers agree that improved methods for targeting multi-device […]

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Load Time Influences Lead Generation

Speed Things Up to Generate Leads Choosing design over function is a common misstep in the world of internet marketing. We think that the great sites are only defined by; large images, videos, or slide shows will engage customers, but website visitors tend to care more about speed than these features. In addition to the […]

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Are You Leveraging The Conversion Optimization Process?

Conversion optimization is the method of creating an experience on a website or landing page that with the objective of increasing the percentage of visitors who convert into registrations.   At Element-360, we have recently implemented software to accurately track the effectiveness of variables that influence online lead generation. This is enabling our clients to […]

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Using Behavioral Psychology To Influence Website Visitors

One way to improve your conversion rates is to use psychological principals for optimization. The age old marketing tool of applying psychology theory to campaign tactics has been used by greats like Albert Lasker and Edward Bernays, who manipulated Freud’s theories in famous campaigns for Marlboro and Ivory Soap during the 1930s and 1940s. While […]

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Google Panda 4.0

The Google Panda algorithm is designed to keep sites with poor quality content from making it to the top of the search results. Experts speculated on May 20th that Google has made changes to how Panda identifies sites and Google confirmed it on May 21st.   This was more than a refresh to the algorithm […]

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