Overheard at the Emerging Baby Boomers AMAR Conference

David Truly, Ph. D. Professor at Universidad de Autonoma de Guadalajara covered details on the baby boomer target market for Mexico on November 17th in Rosarito, Mexico. E360 was in attendance while also being honored to speak about targeting baby boomers on the internet for international real estate buying. Here is our brief covering Dr. Truly’s […]

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SEO Video For Real Estate Internet Marketing

Youtube offers some great real estate internet marketing opportunities to optimize your videos. It is very easy and Google loves Youtube! Right from the start you get SEO benefits from adding a title. The keywords and readability are important points for titles. It is important to remember that people will be reading it so don’t […]

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Overheard at the International Real Estate World Summit

The International Real Estate Summit was held in Panama City, Florida this month and the event was full of all the right people focused on the latest emerging international real estate trends. E360 was invited to speak on Internet Marketing and its relevance in International Real Estate. Below is an incredibly consolidated look at the […]

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How International Real Estate Buyers Search Online

Predicting how people will find you by targeting the right keywords can be a challenging exercise. It’s a big deal because buyers are spending more time than ever researching the market before making such large purchase decisions. According to Google in 2011, 90% of all consumers go online to research products prior to making large […]

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Emerging Real Estate Market Destinations

There are certain indications we are looking for when partnering with projects in international destinations. Many second home buyers and real estate investors have a longer list of requirements than ever before. We are going to discuss some of these criteria and undiscovered destinations matching the criteria. Access is a key attribute we consider whether […]

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Frontier Markets

Goldman Sachs launched it’s “Next 11” fund investing in developing countries such as Pakistan, Turkey, Bangladesh, Egypt, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea and Vietnam. The success that BRIC’s have sustained and concerns about their ability to maintain similar future growth has some fund managers looking further into frontier markets. Castlestone Management launched […]

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Realtor Internet Marketing Statistics

Recently we discovered some interesting statistics regarding Realtor internet marketing trends that we wanted to share. The 2011 NAR Member Guide reported the following: 1. 90% of Realtors do not have a blog. 2. The average spend by a Realtor on a website is $250 per year. 3. Realtor’s only recieve 3% of their business […]

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Real Estate Keyword Domain Name Trends

Google has recently provided a new video on the value of domain names and the keywords associated in them. At the end of this short video you will realize that google is quoted saying, “we have been thinking about adjusting that mix a bit and sort of turning the knob down within the algorithm, so […]

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NAR’s 2011 Investment and Vacation Home Buyers Survey

Every year the National Association of Realtors performs a survey of vacation and investment home sales on the previous year. 2010 Vacation home sales accounted for 10 of all residential sales whereas investment related transactions represented 17% of all sales. The volume of vacation home sales was down 1.8% representing 543,000 in total sales. Investment […]

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