How International Real Estate Buyers Search Online

Predicting how people will find you by targeting the right keywords can be a challenging exercise. It’s a big deal because buyers are spending more time than ever researching the market before making such large purchase decisions. According to Google in 2011, 90% of all consumers go online to research products prior to making large […]

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Emerging Real Estate Market Destinations

There are certain indications we are looking for when partnering with projects in international destinations. Many second home buyers and real estate investors have a longer list of requirements than ever before. We are going to discuss some of these criteria and undiscovered destinations matching the criteria. Access is a key attribute we consider whether […]

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Frontier Markets

Goldman Sachs launched it’s “Next 11” fund investing in developing countries such as Pakistan, Turkey, Bangladesh, Egypt, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea and Vietnam. The success that BRIC’s have sustained and concerns about their ability to maintain similar future growth has some fund managers looking further into frontier markets. Castlestone Management launched […]

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Realtor Internet Marketing Statistics

Recently we discovered some interesting statistics regarding Realtor internet marketing trends that we wanted to share. The 2011 NAR Member Guide reported the following: 1. 90% of Realtors do not have a blog. 2. The average spend by a Realtor on a website is $250 per year. 3. Realtor’s only recieve 3% of their business […]

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Real Estate Keyword Domain Name Trends

Google has recently provided a new video on the value of domain names and the keywords associated in them. At the end of this short video you will realize that google is quoted saying, “we have been thinking about adjusting that mix a bit and sort of turning the knob down within the algorithm, so […]

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NAR’s 2011 Investment and Vacation Home Buyers Survey

Every year the National Association of Realtors performs a survey of vacation and investment home sales on the previous year. 2010 Vacation home sales accounted for 10 of all residential sales whereas investment related transactions represented 17% of all sales. The volume of vacation home sales was down 1.8% representing 543,000 in total sales. Investment […]

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Mexico Real Estate Forum 2011

E360 is excited to be on two panel’s for this years Mexico Real Estate Forum. The date is set for May 4-6 at The Westin Resort & Spa, Puerto Vallarta, Mexico. The first panel topic is a, “Regional Analysis of the Major Tourism development Markets in Mexico”. We will be discussing the latest market trends across Mexico […]

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International Sales Best Practices

 Real estate project marketing can really benefit from the use of a CRM database. I have written before on the tracking technology that is available to provide the transparency needed for qualified lead generation. In this post I wanted to share some of the best practices we have incorporated across emerging real estate markets. It […]

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Social Networks – Linkedin

We forecast search engine marketing will continue to grow as an asset for marketers. One way to support your corporate viability is through Linkedin. An opportunity often missed are all the apps available on Linkedin to market yourself, projects and company. Social media sites receive prioritization by search engines due to tagging. Typically, the top […]

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