Does a name change increase competitiveness?

Does a name change increase competitiveness?

Does a name change increase competitiveness?

February 11, 2011 8:16 am Published by

This month Christies Great Estate’s changed their name to Christies International Real Estate. I found this update by such an established brand very interesting considering E360 focus on international real estate. While we are not solely focused on luxury real estate, part of our international business strategy is focused on identifying international undiscovered amazing emerging real estate markets. We appreciate the value of what Christie’s latest strategic move is all about. One of the most exciting components of how we compete in the real estate market is through technology enabled marketing. We are leveraging customer relationship management (CRM) technology so sales people can manage more relationships than what is in the head, inbox or on some contact list. We are also leveraging award winning analytic modeling techniques supported by google technology to drive search engine optimization (SEO) and search engine marketing (SEM) for pay-per-click (PPC) options. It’s not that we only leverage SEO and SEM, it’s how we leverage it to increase market share in property development marketing. In the coming days we will be using new technology developed by former MIT students to induce more demand that no other real estate companies are leveraging. We are excited about the future. E360 provides property development marketing across North America, Central America and the Caribbean. Technology is only one way we are inducing demand. We also perform some of the most advanced market analysis modeling in order to set up property for development.  If you want to learn more about our market driven process please contact us. We would love to have a conversation about the future of your project.

E360 provides real estate advisory services across emerging real estate markets.  We run across property for development as a result of the services we perform in North America, Central America and the Caribbean. Our real estate advisory services include research, capital modeling, marketing and sales for international property. We have a $10 billion track record focused on real estate development consulting.  Let us support you with market driven concepts.

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