Destination Marketing Research

It is possible that search engines may have the largest influence on destination marketing. Google provides valuable data, trends and insight into how and where people search from.  In many emerging destination markets, the first destination marketing research step is to determine what search interest, assets and strengths the subject destination has. In order to […]

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More Google Updates: Penguin 2.0

While there are several areas of impact by Penguin, we had some specific interest about the impact on internal link structure strategies. Google historically does not comment in detail about how exactly Penguin or Panda work. After delving into the world of internal links and the effect this can have on sites, we are receiving […]

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2013 Real Estate Internet Marketing Trends

As we reflect on our experience in 2012 We can’t help but observe real estate internet marketing statistics from the latest National Association of Realtors profile of Homebuyers and Sellers Survey. According to the report, “use of the internet in the home search rose slightly to 90% and for buyers under the age of 44 […]

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Tablet Usage in 2012

Tablets are gaining momentum in the market and according to a new report from comScore, tablets have reached a “critical mass” in the U.S.  What this means to you is that you can’t ignore the presence of a tablet user and their demographics.   A comScore demographic analysis of U.S. tablet users yielded the following insightful […]

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Search Trends Q2 2012

There are a number of interesting trends within paid searches over the last quarter. Google saw greater growth in impressions and clicks – due and to its large market, this growth did not translate into an increase in market share for Bing and Yahoo. Google’s nearest competitor Bing still remains far behind Google, despite seeing […]

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Knowledge Graph For Real Estate Internet Marketing

Here is the official youtube announce from Google on Knowledge Graph.   Google is improving the search experience with the new Knowledge Graph. This means any search you perform rooted in Freebase, Wikipedia and the CIA World Factbook will be highlighted on the right hand side. Then the knowledge graph is augmented against 500 million […]

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