Our resort research is based upon market surveys and consumer research. We identify what is achievable based upon current market trends. Creating market transparency with high data quality is our competitive advantage. Accurate forecasting is what defines our research value. Our research team has a particular expertise across international emerging real estate markets. E360 offers the following customized research services:
Our resort research recommendations are based upon 1000′s of relevant local market data points used for developers, investors, bankers and real estate development consultants to make informed decisions. We would appreciate the opportunity to discuss market trends with you at your request.
Subsequent to research completion, E360’s models illustrate potential project profitability for the various scenarios developed as a result of the market findings. Each model includes phasing, timeline, timing, revenues, costs, capital and equity structure, profitability and rate of return by capital source. We believe it’s not only critical to perform research and learn your market, but also to map the findings, model them financially and analyze the project potential, then lay out the options for how best to structure and execute the deal.
Capital Advisory We meld together the intentions and vision of our Client with market intelligence, positioning, sales and marketing, project program, site plan, revenues and costs, then determine the optimal strategy, structure and flow of capital through the project’s life cycle.
Capital Structuring and Cash Flow Modeling The cash flow and capitalization model scenarios analyze the various options for executing a project and map out how to successfully move through capitalization and execution.
E360 is leading the industry in research based strategy, positioning and conceptualizing. The overall vision and concept for a project comes to life through market demand intelligence. This insight provides the foundation for the marketing strategy, consumer messaging and sales plan execution.
Project Positioning
E360 establishes market strategy and positioning inspired by demand based research in order to create a competitive advantage. This includes an overview of the psycho-graphic motivators of the target market, uncovering their behavioral attributes that drive the sales and marketing language and messaging. This is an extension of the research conducted to further uncover the market positioning that will resonate with the buyer and provide direction for the marketing plan.
Vision & Positioning Statements
E360 will recommend long-term strategic positioning statements for the project. This deliverable will identify the motivations driving demand in the competitive landscape and identify where the market opportunity lies and what the ideal positioning of the project is. Successful product positioning strategies should differentiate your product, address important customer buying criteria, and articulate key product attributes. E360 will use the demand analysis work done in the previous deliverable to create a vision for the objective. The E360 team believes strongly that a solid vision will articulate the strongest value proposition amongst its competitive set and resonate with the most diversified buyer segments.
Brand Identity
Brand identity ultimately aligns consumer demand and expectations with the objectives. It will create the impression that a brand has certain qualities or characteristics that make it special, unique and a sustainable competitive advantage. Determining a strong brand identity will articulate the active living and additional market opportunity concepts of the region that resonate value with the consumer. The key elements to identifying the brand are the following:
Land Concepting
Our concepts are driven by market demand and positioning. This product gives a visual representation of project program, mix, amenities and attractions. The concept will build excitement by illustrating the vision and guide the project to success.
E360’s strategy development helps guide the best minds on target market, market conditions and competitive demand drivers. We believe a strategy must be founded in the reality of conditions today so we will be prepared to compete tomorrow.
Sales and Marketing Strategy Development
Sales and Marketing Strategy (target market definition, timeline, budget, language, campaigns, initiatives, conversion plans, sales tools, creative direction).
E360 believes that all Execution Plans require thoughtful tracking, analytics and discussion. E360 will ensure we reach the right people with the right message.
Lead Generation Plan
Establish Key Relationships with Target Market
Sales Plan
Source Buyer Lists (Email & Direct Mail) CRM Setup, Training, Management
E360 knows the world is changing quickly and research has a short lifespan. Our team stays involved in the process and provides quarterly and monthly reviews to ensure the project is adapting to change and continuing to increase its sales velocity and market share.
Sales Training and Development
