SEM analysis for real estate internet marketing
We utilize the most advanced internet marketing software available to give you a competitive edge.
The Search Engine Marketing Analysis will highlight what is driving online lead generation. This product is independent and objective third party review. Several working sessions are included with the team to fully impact actionable results. This process begins by reviewing the lead sources such as Pay Per Click and Search Engine Optimization. These two lead sources historically provide the strongest amount of lead generation in a search engine marketing campaign. Visitors driven to the site would then be analyzed to understand what content online registrations are interested in seeing prior to registering online. We optimize the site based on the conversion metrics.
Learn more about our internet marketing analytics services here.
Pay per click analysis for immediate lead generation
We use proprietary predictive models for statistical support beyond just reviewing best practices.
We analyze where pay per click leads came from in the past. A complete review of search and display ads are analyzed by metrics such as impression share and conversion rates. We validate whether lead tracking was setup properly within the account. Ad positions are analyzed by metrics such as conversion rate and click thru rates. We will review keyword targeting match type and negative keywords we shouldn’t be bidding on.
Search engine optimization analysis focused on top keyword lead generation
Our team goes beyond using software to analyze your sites real estate internet marketing. We also apply the human element to SEO and manually review your keyword relevancy for high purchase intent.
The search engine optimization analysis begins by reviewing the existing performance of the site. The site is crawled by our robots to see where the most pertinent errors are. Then we consider competition and good keywords to try showing up for.
Conversion optimization analysis has regularly increased visitor to lead conversion rates from 100 to 400%
Even with great traffic sent to your site, a positive user experience is critical to getting qualified leads generated.
Conversion Optimization Analysis – We find there is a big difference between what leads and visitors look at on a website. If you knew what leads were most interested in then wouldn’t you want to emphasize this on your site? We look at the leads interaction through the site and leverage the flow through calls to action. Micro navigation is reviewed to see which pages people were most likely to read immediately preceding their decision to register online. We consider specific information needed by visitors to the site in the first 10 seconds. We the value propositions in order to measure strength of the website branding.
Marketing strategies incorporating an integrated approach for maximum effectiveness
Discover the benefits of an integrated approach for lead generation. We have reviewed several studies and our own campaigns to find out the impact that coordinated SEO and PPC campaigns have on lead generation.
Our Marketing Strategies Have Several Components
- Market Analysis – This is commenced through a series of working sessions. Our process includes a complete review of the competitive landscape normally starting by proximity to the subject site. We survey the landscape in order to obtain an objective pulse on supply and demand characteristics. Advance segmentation of product by price, size and absorption is performed. The target buyer is projected with a geo-demographic description. The end result highlights achievable sales pace by product, size and price.
- Brand Positioning – The competitive brand position will help define and strengthen the developments value, advantages and differentiators across the competitive landscape.
- Lead Generation Plan – The objective of lead generation is to increase sales. We tie a plan back to the absorption forecast. Budget constraints are typically defined as a % of gross sales. Campaigns are broken out into data tables illustrating the rate of leads converting into sales based upon real estate standards.
Technology integration allows for the most complete picture
- Real Estate Internet Marketing – Integrating different technologies for the real estate sector often lead to customization needs. This leads to improve user experience for the customers and clients. We have the experience need to provide that type of direction and implementation.
- Database Integration – Our lead generation is driven by advanced marketing technology. We have the ability to integrate data and analytics from search engine marketing, website traffic and email deployment systems that tie back to leads in a database. A complete live dashboard shows in real time when leads are on the site and lead source. We provide complete sales training to leverage marketing metrics for selling.
- SEO Technology – We invest a significant amount of resources into Search Engine Optimization technology. The robots we have can crawl you site along with all the competitions sites in order to understand how to compete better.
- PPC Technology – Our pay per click technology crawls the competitions online initiatives in order to pull all the keywords they are targeting. We also pull all the competitors ads in order to identify patterns and differentiating opportunities. We analyze who is bidding on the top keywords as well.
Email tech – Our email deployment system has one of the highest delivery rates available. We provide performance reporting focused on metrics such as unique open rates, click thru rates, bounces and unsubscribes.
See how we are integrating technology into our online marketing here.