Niche Experts

Niche Experts


We Know Real Estate Marketing

Our team is fully certified in Google Analytics, Tag Manager, and Google Ads, ensuring every campaign is built on a foundation of trusted expertise. Beyond certifications, we bring years of hands-on experience crafting innovative strategies tailored to master-planned communities, resorts, and mixed-use developments. Our deep understanding of data analytics empowers us to turn insights into action, optimizing campaigns that drive measurable results.

We integrate advanced technology into every facet of our marketing efforts, leveraging a robust tech stack designed for scalability and precision. From sophisticated tracking systems to dynamic ad targeting, our tools are customized to meet the unique needs of each community we serve. This seamless integration allows us to deliver personalized campaigns that not only resonate with your audience but also support long-term growth.

Amanda Gales, MBA —
Senior Director

As Senior Director, Amanda is responsible for driving success by working closely with clients to generate custom marketing strategies to achieve their goals. For the last 6 years, Amanda has been in real estate marketing – helping builders, developers, and brokerages exceed their lead generation objectives with a strong ROI. She graduated from Florida Atlantic University (FAU) with a BBA in Management and Marketing in 2011, and received her MBA from FAU in 2014. She is an active member of the Urban Land Institute (ULI) and the National Association of Home Builders (NAHB).

When not chasing approvals and deadlines, Amanda enjoys chasing waterfalls and hiking the beautiful mountains surrounding Asheville.

Certifications

Google Analytics
HubSpot Marketing Software
Meta Certified Media Buying Professional

Bowman Kelley —
Director of Technology

As Director of Technology, Bowman ensures that every digital project is optimized for performance and scalability. He oversees all aspects of web development, server infrastructure, and design updates at Element-360, ensuring seamless functionality and innovation.

With over 20 years of experience in IT and web development, Bowman is a master of the LAMP stack, WordPress, PHP/MySQL, JavaScript, and various CSS frameworks. His expertise extends to server administration, database technologies, and email systems, making him an invaluable resource for robust, reliable digital solutions.

Bowman went to Eton College and Cambridge University where he read Modern and Medieval Languages. When he’s not problem-solving for clients, he enjoys spending time with his two children, customizing cars and playing bass guitar.

Certifications

Advanced Google Analytics
Google Tag Manager

Anastasia Pasechnik —
Digital Marketing Analyst

As a Digital Marketing Analyst, Anastasia is passionate about analyzing data to uncover relevant patterns and improve business strategies. She is skilled in turning data into insights, helping clients better understand their ad performance. She has experience with Google Search Ads, Google Analytics, and Google Tag Manager, and is certified in both Google Ads and Google Analytics. Anastasia focused on machine learning research during her undergraduate studies, which strengthened her ability to identify trends and optimize data-driven strategies.

She is excited to apply her skills to provide clients with detailed performance reports and optimize their campaigns for greater business success! Anastasia earned her Bachelor of Science in Computer Science in 2024 at Andrews University, located in chilly southwestern Michigan.

When she’s not digging around in data, Anastasia enjoys creative writing, trying out new recipes, and taking long nature walks in the beautiful state of NC.

Certifications

Google Analytics
Google Search Ads
Google Display Ads

Vaskar Dutta —
Data Engineer

Vaskar Dutta is a highly skilled Data Visualization and Google Machine Learning Engineer with a strong academic foundation and professional expertise. Holding a Master’s degree in Engineering Management from Arkansas State University, Vaskar combines technical prowess with strategic insight to deliver impactful data-driven solutions.

As a Tableau Desktop Specialist – Certified professional, he excels in creating compelling visualizations that empower decision-making. With a focus on leveraging Google’s advanced ML tools, Vaskar is passionate about transforming complex datasets into actionable intelligence, enabling organizations to unlock the full potential of their data.

Chad Martin —
Owner

Chad is the founder and owner of Element-360 digital marketing company. Element-360 has distinctive expertise partnering with branded residences, builders and developer’s to lead strategic digital media campaigns. Currently he is leading an enterprise level AI and ML system focused on driving the highest quality leads. Chad has led the digital marketing for 200+ residential developers, representing over $20 billion in sales over the past 20 years, and across 17 countries. Chad volunteers with the Small Business Association as a SCORE Mentor. He was recently awarded the Sky-High Growth award and a 40-under-40 recipient.

Several of the real estate brands he has supported include the Intrawest portfolio across 3 continents, Crescent Communities portfolio, Westin Residences, Four Seasons Residences, East West Partners, Hard Rock Hotel, The Related Group and more.

Chad is an active member of the Urban Land Institute (ULI) and National Association of Home Builders (NAHB). He currently participates on two ULI councils including the Market Trends and Residential Neighborhood Development council. He established Element-360 as a Google Partner in 2012, Google Analytics certified, and Google AdWords certified. Chad graduated from Western Colorado State University with a double major in Business Administration and Organizational Psychology.

Certifications

Google Adwords
Google Analytics

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