Overview

In December 2025, we generated a total of 12 leads for The Retreat at Daniel Island. All leads this month were attributed to our Facebook campaigns, making it the top-performing channel and the sole driver of lead generation. This focused performance from a single source highlights the effectiveness of our social media strategy in capturing user interest and converting it into actionable leads.

Analyzing user engagement patterns reveals key opportunities. The highest average session duration was driven by CPC traffic on tablet devices, lasting 134.26s. The highest average page views, at 2.5 per session, came from local traffic on mobile devices, which also boasted the highest percentage of returning visits at 50.0%. Additionally, referral traffic from Facebook on desktop devices showed strong engagement with an average session duration of 110.3s. These metrics indicate that users from paid search, local search, and social referrals are highly engaged, and we are monitoring these segments closely.

Overall website engagement for December was solid, with an average session duration of 79.1s, a total of 9,342 page views, and 7.6% of visits coming from returning users. Analysis of top-performing pages shows that users are most engaged with property-specific and search-related content. The pages for new searches and the Daniel Island area overview saw high view counts (370 and 290, respectively) and strong engagement rates over 72%. Notably, the 'Selling Your Home' page and two specific property listings achieved exceptional engagement rates of 92.3% and 100%, respectively. This indicates that users who land on these high-intent pages are deeply engaged with the content, signaling a strong interest in either listing their property or learning more about a specific home for sale.

Geography

Geographic performance in December was characterized by lead generation from international markets, with domestic locations showing high engagement but no conversions. All leads this month originated from Asia, with Lanzhou, China, leading in volume with 4 leads. Singapore and Shanghai each contributed one lead. Shanghai stands out for its exceptional efficiency, converting at a rate of 12.5%, suggesting the traffic from this city is highly qualified. In contrast, while no leads were generated domestically, users from Darien, Connecticut, and Kaanapali, Hawaii, demonstrated significant interest. Both cities registered a perfect 100.0% average engagement rate and exceptionally long average session durations (396.8s and 205.6s, respectively), indicating a strong, though not yet converted, audience in these key affluent markets.

An analysis to identify long-term geographic opportunities based on performance over the last three months could not be conducted, as the historical data required for this comparison was not available. Future reports would benefit from this multi-month data to identify sustained trends and consistent top-performing regions.

Paid search

Paid search performance in December showed significant growth, delivering 15 total leads, an 87.5% increase from the 8 leads generated in November. This growth was accompanied by a substantial improvement in efficiency, with the overall average conversion rate for Google Ads rising to 1.33% from 0.0% the previous month. The top-performing campaign was our PMax campaign, which generated 7 leads. Following closely were the non-branded "Daniel Island" and "Charleston" campaigns, each contributing 4 leads. The "Daniel Island" campaign was particularly effective, achieving a high conversion rate of 1.86%, indicating strong alignment between our ad copy, keywords, and landing page content for that specific geographic target.

Beyond lead volume, an analysis of 90-day engagement metrics reveals opportunities to improve lead quality. The "Daniel Island" campaign stands out with the highest average session duration (24.2s) and engagement rate (18.0%), signaling that it attracts a highly interested audience. Although its returning visitor rate is slightly lower than other campaigns, the deep engagement suggests the traffic is of high quality. We will focus on optimizing this campaign further to capitalize on this user intent and increase its conversion volume.

Paid social

Paid social campaigns were the sole source of leads in December, delivering a total of 12 leads. Performance was highly efficient, achieving an overall conversion rate of 1.77%. All activity was driven by the "retreat geo-interest targeting" campaign, which generated 540 clicks and resulted in all 12 conversions. There were no phone call clicks attributed to paid social efforts this month. The success of this single campaign demonstrates the effectiveness of our geographic and interest-based targeting on social platforms.

As all leads were generated by the "retreat geo-interest targeting" campaign, this was the top-performing campaign for December. Ad-level performance data was not available for this reporting period; however, the overall success points to strong creative and audience alignment within this campaign. We are observing opportunities to improve lead quality based on the strong engagement metrics from this campaign. It achieved a 24.3% engagement rate and a 7.0% returning visitor percentage, indicating that the ads are reaching a highly relevant and interested audience that is likely to re-engage with the brand.

Organic

Organic search continued to be a strong driver of user engagement in December, accounting for 1,084 sessions. While no direct leads were attributed to organic traffic this month, the channel generated a substantial 3,484 page views. Data for a month-over-month comparison of page views was not available for this report. Returning users made up 5.5% of the organic traffic, demonstrating that a core group of users who are familiar with the brand continue to find the website through search.

User behavior metrics indicate that visitors from organic search are highly engaged with the site's content. The average session duration was an impressive 141.1s, suggesting that users are taking a significant amount of time to explore the properties and information available. A comparison to the previous month's average session duration was not possible as the data was not provided.

The top three landing pages for organic traffic could not be identified for this period, as the specific landing page performance data for this channel was not available in the provided dataset.

Display

An analysis of display advertising performance for December 2025 could not be completed. Data for display campaigns from sources other than Google was not available for this reporting period.