Overview

In May 2026, digital marketing efforts generated a total of 62 leads and 116 phone call clicks, indicating strong user intent. Analysis of lead sources shows that Google was the top-performing channel, responsible for delivering 43 leads, or nearly 70% of the monthly total. This performance from Google was the primary driver of lead acquisition for the month. Looking at user engagement by channel, email marketing delivered the most engaged audience. Specifically, traffic from email on desktop devices had the highest average session duration at 248s, the most page views per session at 3.93, and a 38.18% returning visitor rate. Banner ads also drove a highly engaged mobile audience with a session duration of over 200s. These high-performing segments represent key opportunities we are watching.

Overall website engagement remained healthy in May, with an average session duration of 68s across 23,345 total page views. The site also maintained an 11.0% returning visitor rate, showing success in bringing prospects back. An analysis of individual pages reveals that content focused on specific property details drives the highest engagement. The '/residences' page was a standout, boasting an exceptionally high 78.2% engagement rate. Similarly, the '/visit' page achieved a 72.3% engagement rate, indicating that users interested in scheduling a visit are highly focused. The '/live-at-ritz-carlton' page drove the most traffic with 8,648 views and maintained a strong engagement rate of 44.4%. These pages significantly outperform other site sections in holding user attention, confirming that detailed residence information and clear calls-to-action are resonating with our target audience.

Geography

In May, Florida was the dominant state for lead generation, with Miami, Naples, and Fort Myers collectively delivering 10 leads. Miami led all cities with 5 leads. Outside of Florida, Charlotte, North Carolina, was a noteworthy market, producing 3 leads and showing strong intent with a high 6.4% conversion rate. An interesting anomaly was observed in Le Mars, Iowa, which, despite a low session duration, generated 2 leads with an exceptionally high 40.0% conversion rate, suggesting highly qualified if niche traffic.

Expanding our analysis to the last 90 days provides a clearer strategic picture. Florida remains the core market, with Miami being the most consistent source of volume, generating 14 leads. Chicago has emerged as a key long-term opportunity, demonstrating a strong 90-day conversion rate of 1.2%. Most notably, Bonita Springs, Florida, represents a pocket of highly engaged prospects. Over the last 90 days, this city has shown the highest average session duration (70.8s), average engagement rate (41.7%), and percentage of returning visits (20.2%), indicating a high-quality audience that is ripe for targeted nurturing campaigns, even with a currently lower conversion rate.

Paid search

Paid Search on Google Ads was a primary driver of lead generation in May, delivering a total of 43 leads and 52 phone call clicks. The campaigns maintained an overall average conversion rate of 0.84%, demonstrating efficient performance in capturing user interest. Analyzing the non-branded campaigns, "Naples Real Estate" was the top performer, generating 9 leads with a strong conversion rate of 1.00%. The "Golf Community" campaign also performed exceptionally well, converting at an impressive 1.79% to produce 6 leads, indicating a highly motivated and well-targeted audience.

Beyond direct lead volume, several campaigns show significant potential for lead quality improvement. Based on 90-day data, the "Remarketing" campaign captured the highest user attention with an average session duration of 61.7s. Additionally, the "Naples New Homes" campaign achieved the highest engagement rate among non-branded efforts at 42.3%. These metrics suggest that while these campaigns are not yet top lead converters, they are attracting a highly engaged audience. These segments represent key opportunities to nurture high-quality prospects by optimizing their landing page experience and calls-to-action.

Paid social

Paid Social campaigns generated 11 leads in May from 1,150 total clicks, achieving an overall conversion rate of 0.96%. While no direct phone call clicks were tracked from these campaigns, the lead volume indicates that social media is a viable channel for prospect acquisition. The top-performing campaign was "local geo-interest targeting," which delivered 5 leads, followed closely by "outside markets geo-interest targeting," which produced 4 leads. This demonstrates that both local and feeder market targeting strategies are effective.

Analyzing performance at a more granular level, the "social engagement remarketing" campaign was the most efficient, achieving an exceptionally high conversion rate of 4.44% by generating 2 leads from only 45 sessions. The "local geo-interest targeting" campaign drove 5 leads from 415 sessions for a conversion rate of 1.17%. These results highlight the power of remarketing to a warm audience and the effectiveness of localized ad creative. While prospecting campaigns generate higher volume, the remarketing effort is highly effective at converting users already familiar with the brand.

We are also observing opportunities to improve lead quality by focusing on campaigns that attract highly engaged users. The "social engagement remarketing" campaign stands out not only for its conversion rate but also for its qualitative metrics. It achieved the highest average session duration at 8.3s, the highest engagement rate at 11.1%, and the highest percentage of returning visits at 16.7%. This indicates that re-engaging users who have previously interacted with our social content is a valuable strategy for attracting a more committed and interested audience.

Organic

Organic search delivered 1 lead in May, stemming from 1,271 total sessions. This traffic generated 2,911 page views and maintained a healthy returning user rate of 11.0%, showing that our content successfully draws prospects back to the site. User engagement from this channel was notably high, with an average session duration of 101.5 seconds. This strong duration indicates that visitors arriving from search engines are highly engaged and find the website content relevant to their interests. The top three landing pages driving this organic traffic were the homepage, the residences gallery, and the live-at-ritz-carlton page.

Display

In May, display advertising performance outside of the Google network was driven by Zillow, which generated 1 lead and drove the most engaged traffic. The top-performing campaign was Zillow's "Luxury Boost," which accounted for the channel's only lead and maintained a healthy average session duration of 37.5 seconds. As a result, Zillow was the most effective advertising source for display placements this month, delivering valuable, high-intent prospects.