Overview

In February 2026, our digital marketing efforts generated a total of 83 leads. This was supported by a notable increase in user engagement, with 72 clicks on the phone call button, representing a 12.5% increase over January. The primary driver of lead generation this month was Google, which accounted for 51 of the total leads, underscoring the channel's critical role in our acquisition strategy.

Analysis of user engagement reveals significant opportunities. The top-performing segment was from the 'Folio - Back' medium on desktop devices, originating from 'theresidencesesterobay.com/video-milestones', which achieved an exceptionally high average session duration of 533.19 seconds and an average of 14.0 page views. Another key area of high engagement came from the 'referral' medium on tablet devices, which recorded an average session duration of 391.8 seconds, 5.17 average page views, and a strong 16.67% of returning visits. We are closely monitoring these high-performing segments to replicate their success across other channels.

Overall website engagement in February remained healthy, with an average session duration of 69.6s and a total of 28,659 page views. We also saw 10.1% of our visitors returning to the site, indicating sustained interest. Specific pages performed exceptionally well in driving this engagement. The /residences page was a top performer with 2,230 views and a high engagement rate of 74.7%. Similarly, the /visit page attracted 1,878 views with a 62.9% engagement rate. Notably, the individual floor plan page /residences/residence-6/ achieved the highest engagement rate of all top pages at 89.3%, demonstrating strong user interest in specific property details. These pages, with engagement rates significantly above the site average, are effectively capturing user attention and encouraging deeper exploration of the property.

Geography

In February, lead generation was geographically concentrated in key domestic markets. North Carolina emerged as the top-performing state with 4 leads, followed closely by New York with 3 leads. Certain cities demonstrated exceptionally strong performance. Asheville, North Carolina, not only provided the highest lead volume but also boasted an impressive 44.4% conversion rate and a remarkable 88.9% returning visitor rate, indicating a highly engaged and motivated local audience. Similarly, Bainbridge, Georgia, stood out with the highest conversion rate of all top cities at 66.7% from its 2 leads, suggesting that the traffic from this area is highly qualified. Bonita Springs, Florida, while generating 2 leads, showed significant user interest with the longest average session duration at 74.2 seconds and a high returning visitor rate of 27.9%, highlighting it as a strong local market.

Analyzing performance over the past 90 days reveals several long-term strategic opportunities. We are closely watching Los Angeles, which has delivered 6 leads with the highest conversion rate (1.3%) and the highest average engagement rate (46.4%) among our key long-term markets. Additionally, Miami presents a significant opportunity, also with 6 leads, showing the highest average session duration (61.7s) and the highest percentage of returning visits (11.9%), signaling a deeply engaged audience. These metrics suggest that both Los Angeles and Miami are high-potential markets for sustained lead generation efforts.

Paid search

Paid Search continues to be a primary driver of lead generation, delivering a total of 51 leads in February. This performance was bolstered by a significant 20% month-over-month increase in phone call clicks, reaching a total of 54. The overall conversion rate for our paid search efforts stood at a solid 0.57%, reflecting efficient campaign performance in converting clicks into qualified leads.

Among our non-branded campaigns, the "Naples Real Estate" campaign was the top performer, generating 12 leads with an impressive conversion rate of 1.2%. The "Naples New Homes" campaign also performed strongly, securing 3 leads with an identical conversion rate of 1.2%. The high conversion rates of these geographically-targeted campaigns indicate a strong resonance with users actively searching for new properties in the Naples area.

Beyond direct lead conversions, several campaigns show promise for cultivating higher-quality leads through strong user engagement. Our "Remarketing" campaign stands out as an opportunity to improve lead quality, demonstrating the highest average session duration (66.1s) and the highest percentage of returning visitors (16.9%) over the past 90 days. Similarly, the "Branded - Saltleaf" campaign shows excellent engagement with the highest average engagement rate (45.1%) and a high session duration (65.1s). These metrics indicate that users from these campaigns are highly engaged with our content, presenting a valuable audience for nurturing and conversion.

Paid social

Paid Social campaigns delivered a strong performance in February, generating 23 leads from 455 total clicks. The overall conversion rate saw a significant month-over-month increase of 62.8%, reaching 4.52% for the month. These campaigns also contributed 1 phone call click, further supporting our lead generation efforts.

The top-performing campaign by a significant margin was "outside markets geo-interest targeting," which produced 17 leads. This was followed by the "website remarketing" and "local geo-interest targeting" campaigns, each contributing 3 leads. When analyzing performance at a campaign level, the "website remarketing" campaign was the most efficient, achieving the highest conversion rate of 13.0% from its 24 sessions. The "outside markets geo-interest targeting" campaign also performed well, converting at 6.0% from 303 sessions.

In addition to direct lead volume, we are observing opportunities to improve lead quality from campaigns with high user engagement. The "local geo-interest targeting" campaign is notable for achieving the highest percentage of returning visits at 13.6%. Furthermore, the "website remarketing" campaign demonstrated the highest average engagement rate (16.7%) and longest average session duration (14.2s), indicating that this audience is highly receptive and engaged with our content.

Organic

Organic search performance demonstrated substantial growth in February. Traffic increased significantly, with total sessions reaching 1,616, a 19.3% increase compared to January. This growth in traffic was accompanied by a 20.9% rise in total page views, which totaled 3,897 for the month. Furthermore, 10.3% of our organic visitors were returning users, indicating sustained interest and brand recall.

User engagement from organic traffic was exceptionally high this month. The average session duration was 107.1 seconds, a strong indicator that the content on our site is effectively capturing and holding the attention of visitors arriving from search engines. The top three organic landing pages driving this traffic were the homepage, the /residences page, and the /visit page.

Display

The Display advertising channel generated 2 leads from a total of 361 sessions in February. This performance resulted in an overall conversion rate of 0.55% for the channel, indicating that our display efforts are successfully capturing the interest of a targeted audience.

The primary driver of performance within our display efforts was our partnership with Zillow. Campaigns running on this platform, including 'zillow boost' and 'luxury boost', were responsible for generating all of the leads attributed to the Display channel this month. This highlights the effectiveness of Zillow's platform in reaching a high-intent real estate audience.

In addition to direct lead generation from Zillow, other key placements contributed to driving engaged traffic. The top domains where our ads were placed and drove the most engaged sessions included marriottresidences.com and travelandleisure.com, which demonstrated strong user interest with high average session durations.