Overview

In May 2026, the website generated a total of 4 marketing qualified leads and 1 direct phone call click. The provided data does not differentiate between leads originating from the main website versus specific landing pages, preventing a direct comparison. All 4 tracked leads were attributed to the 'Other' source category. A more granular breakdown of lead sources will be necessary to identify specific campaign effectiveness and determine what channels drove last month's performance increases.

Analyzing user engagement by traffic source reveals several opportunities. The highest average session duration was driven by the Display medium on Desktop devices, holding user attention for an impressive 440.2 seconds, referred from googlesyndication.com. The Email medium on Mobile devices proved most effective at bringing back existing contacts, with a 100.0% returning visitor rate, and also drove the most page views per session at 3.5. Users arriving via Referral on Desktop also showed strong engagement, with an average session duration of 116.85 seconds and a 17.14% returning visitor rate. We are watching these high-performing segments closely to understand and replicate their success across other channels.

Overall website engagement remained strong in May, with an average session duration of 141.8s, a total of 46,417 page views, and a returning visitor rate of 24.0%. The site's primary conversion and information pages drove the vast majority of this engagement. The Real Estate Search Properties page was the most successful, capturing 21,776 views with an exceptional 90.6% engagement rate, far exceeding the site average of 62%. This indicates a highly motivated audience actively searching for listings. The Visit page also performed exceptionally well, with 10,183 views and an 89.2% engagement rate, showing strong interest in scheduling a tour. Other top-performing pages include the FAQ and Weather Cameras, which serve as valuable resources for prospective and current community members, keeping them engaged with the site.

Geography

In May 2026, lead generation was geographically concentrated in specific out-of-state markets. New Jersey emerged as the top-performing state, driven entirely by North Bergen, which produced two leads with a 28.6% conversion rate. Texas followed with one lead originating from Round Rock. While these cities drove direct conversions, we also observed highly engaged traffic from other domestic and international locations that did not convert this month, including Alpena, Michigan, and Saint-Germain-de-Grantham, Quebec. Both of these locations registered perfect 100% engagement rates and average session durations exceeding 330 seconds, indicating a broad geographic interest that could be nurtured into future leads.

Expanding our analysis to a 90-day rolling period reveals more consistent and strategic trends. Charlotte, North Carolina remains our primary in-state lead source, generating 7 leads over the last three months. However, significant long-term opportunities are evident in key out-of-state markets, particularly in Florida and the Northeast. Boca Raton, Florida, stands out as a high-quality market, delivering 4 leads with an exceptional 5.6% conversion rate and a high average session duration of 100.2 seconds. Boston, Massachusetts, also performed strongly, contributing 4 leads with a 3.9% conversion rate. These cities represent prime targets for focused digital advertising efforts due to their demonstrated high intent and conversion efficiency over the last quarter.

Paid search

In May 2026, Paid Search campaigns did not generate any direct leads or phone call clicks, resulting in a 0.0% conversion rate for the month. Data regarding total clicks and impressions was not available for this reporting period. Since no non-brand campaigns produced leads, a performance breakdown by top lead-generating campaigns is not applicable. The focus for this channel should be on optimizing for user engagement to build a qualified audience pipeline that can be converted in the future.

While direct conversions were absent in May, a 90-day analysis of campaign engagement metrics reveals several opportunities to improve lead quality. The 'Asheville Geofence' campaign stands out, attracting users who spend an average of 52.8 seconds on the site. Similarly, the 'Asheville Real Estate' and 'North Carolina Real Estate' campaigns demonstrate strong user intent with engagement rates of 38.2% and 34.3%, respectively. All non-brand campaigns maintain a returning visitor rate of over 41%, with 'Asheville Geofence' reaching 52.2%. This indicates that while immediate conversions are not occurring, our paid search efforts are successfully building a retargeting audience of interested prospects that we can nurture towards conversion.

Paid social

Performance data for Paid Social campaigns was not available for May 2026. As a result, an analysis of total leads, clicks, impressions, average conversion rate, and phone call clicks cannot be provided for this period. A full performance review will be conducted once data is accessible.

Due to the absence of data, we are unable to identify the top-performing campaigns or ads by lead volume. Similarly, an analysis of campaigns showing promising qualitative metrics, which we would normally observe as opportunities to improve lead quality, cannot be conducted. We recommend ensuring all tracking and data integrations for social media platforms are correctly configured to enable future performance analysis.

Organic

Organic search performance saw exceptional growth in May 2026, delivering 1 lead and a significant increase in user traffic. Total organic sessions surged to 10,844, a remarkable 152.4% increase compared to the 4,297 sessions in April. This expanded reach translated directly into deeper site exploration, as total page views climbed by 187.3% month-over-month to reach 36,088. Furthermore, organic traffic demonstrated solid audience retention, with 24.0% of all users being returning visitors.

User engagement metrics also showed positive momentum. The average session duration increased to 150.3s in May, up from 132.7s in the prior month, indicating that the new visitors are highly engaged with the site's content. While specific data for the top organic landing pages was not available for this report, the overall increase in sessions and page views suggests that our primary content pages, such as the real estate property search and community information sections, are performing well in search engine results.

Display

In May 2026, our non-Google Display advertising efforts generated a total of 1 session. While the overall traffic from this channel was minimal, the engagement from this visit was exceptionally high, indicating a strong alignment between the ad creative and the target audience. Data was not available to provide a month-over-month comparison for key metrics such as sessions or overall engagement rate.

The top-performing display channel was the 'Basis' advertising platform. The campaign, identified as 'April 2026', was responsible for driving all non-Google display traffic for the month. This campaign produced a highly engaged user, who spent an impressive 440.2 seconds on the site. This indicates a high-quality placement and effective creative that captured the user's interest.

Data identifying the specific domains where display ads were placed was not available for this reporting period. Gaining insight into top-performing publisher sites will be a key step for optimizing future display campaigns.