Overview

In February 2026, digital marketing efforts generated a total of 49 leads for Mountain_Air. In addition to form submissions, phone call clicks from digital ads increased by 50% month-over-month, reaching a total of 6 clicks. The primary driver for lead generation this month was Facebook, which was responsible for 33 of the total 49 leads and was the key factor in this month's performance.

Analysis of user engagement reveals significant opportunities within the email medium. Mobile users arriving via email campaigns demonstrated the highest average session duration at 290.13 seconds and a 100% returning visit rate. Concurrently, desktop users from email campaigns viewed the most pages on average, at 6.0 per session. These results indicate a highly engaged audience originating from our email marketing efforts, which we are watching closely as an opportunity for growth.

Overall website engagement remained strong in February, with an average session duration of 107.3 seconds across 17,164 total page views, and a returning visitor rate of 31.7%. The most successful pages were those directly related to property discovery and planning a visit. The 'Search Properties' page was the top performer, attracting 6,558 views with an exceptionally high engagement rate of 88.4%. The 'Visit' page and the 'Weather Cameras' page also saw significant traffic with 2,204 and 1,598 views, respectively, and strong engagement rates of 64.2% and 74.1%. The high performance of these pages indicates that users are actively exploring available real estate and are highly engaged with content that helps them visualize life at Mountain Air.

Geography

In February, lead generation was geographically diverse, with Florida emerging as the top-performing state, contributing a total of 5 leads from Miami and South Bradenton. North Carolina and Texas were also strong contributors, each generating 3 leads. While Plano, Miami, and Greensboro tied for the highest lead volume at 3 leads each, several other cities demonstrated remarkable efficiency. Moorestown, New Jersey, and South Bradenton, Florida, stood out with exceptional conversion rates of 66.7% and 50.0% respectively, successfully converting a high percentage of their visitors into leads. Plano, Texas, also showed a strong performance with a high conversion rate of 23.1%, indicating highly qualified traffic from that area.

Analyzing performance over the past 90 days reveals significant long-term opportunities. Asheville, North Carolina, has proven to be a consistent source of high-quality interest, generating 14 leads in the last three months. This market is a key opportunity we are watching, backed by strong engagement metrics including a 48.2% returning visitor rate, a 51.4% average engagement rate, and an average session duration of 55.0 seconds. The high rate of returning visitors from Asheville suggests sustained interest and a strong potential for future conversions.

Paid search

In February 2026, Paid Search campaigns generated a total of 15 leads, with an overall average conversion rate of 2.08%. The top-performing campaigns were "Asheville Real Estate," which produced 6 leads with an impressive 5.2% conversion rate, and "North Carolina Real Estate," which contributed 4 leads at a solid 3.3% conversion rate. These campaigns effectively captured high-intent search traffic from users actively looking for real estate in our key markets.

Beyond immediate lead volume, our analysis of qualitative metrics has identified significant opportunities to improve lead quality. The "Asheville Geofence" campaign, in particular, stands out. Over the last 90 days, it has an average session duration of 87 seconds and the highest percentage of returning visitors at 54%. This indicates that while it generated only one lead this month, it is attracting a highly engaged and returning audience. We will focus on optimizing this campaign to convert this high level of interest into more leads.

Paid social

Paid Social was the top-performing channel in February 2026, delivering a total of 33 leads with an impressive overall conversion rate of 6.24%. The campaigns also generated 3 phone call clicks. The leading campaigns by lead volume were "member lookalike" with 11 leads, "community geointerest targeting" with 9 leads, and "custom homes geointerest targeting" with 8 leads. The "community geointerest targeting" campaign was a standout performer, achieving the highest conversion rate at 6.0% from its 159 sessions. The "custom homes geointerest targeting" and "Custom Homes - Remarketing" campaigns also performed well, both achieving a 5.0% conversion rate.

In our analysis of qualitative engagement, we are observing several opportunities to improve lead quality. The "Custom Homes - Remarketing" campaign, despite having a lower lead volume, shows the highest user engagement with an average session duration of 20.4 seconds and an engagement rate of 29.1%. Additionally, the "community geointerest targeting" campaign is proving effective at bringing users back, with the highest returning visitor percentage of 13.2%. These metrics suggest these campaigns are reaching highly interested audiences, and we will continue to optimize them to further capitalize on this engagement.

Organic

Organic traffic performance in February 2026 was solid, generating 3,194 sessions and 8,446 total page views. User engagement from organic search was particularly strong, with an impressive average session duration of 127.4 seconds. This indicates that visitors arriving from search engines are highly interested in the content and spend a significant amount of time exploring the site. Furthermore, 36.5% of these visitors were returning users, suggesting strong brand recall and a compelling user experience that encourages repeat visits. On average, visitors viewed 2.6 pages per session, demonstrating that they are actively exploring the website's content after arriving.

Display

Display advertising in February 2026 delivered 2 leads from 44 sessions, achieving a conversion rate of 4.55%. All performance this month was driven by campaigns on the Basis platform. The "February 2026" campaign was the sole contributor to lead generation, accounting for all 2 leads. This campaign was particularly effective at capturing user attention, boasting an exceptionally high average session duration of 181.1 seconds, which indicates a highly engaged audience from these placements.