Overview

December was a strong month for lead generation, closing with 47 new leads. This represents a significant 51.6% increase compared to the 31 leads generated in November 2025. In addition to form submissions, direct engagement remains high, as evidenced by 57 phone call clicks from our digital campaigns. The primary driver for this month's growth was Facebook, which was the top-performing lead source across all channels, delivering 23 high-quality leads and accounting for nearly half of the total volume.

User engagement metrics indicate a highly interested audience. The average session duration for December was 63.9s, with total page views reaching 29,318 and a returning visitor rate of 9.2%. Analyzing user behavior, we see high engagement from mobile users arriving via email, who spend an average of 296.67s on the site. Similarly, traffic from Google on mobile devices shows strong performance with an average session duration of 156.31s and a healthy 18.18% of these users being returning visitors. These are positive signals we will continue to monitor as opportunities for optimization.

An analysis of website content performance reveals that pages detailing specific luxury brands and real estate offerings are the most successful at capturing user attention. Pages for the Four Seasons and Aman resorts, along with their associated real estate listings, dominate the top-viewed pages and boast exceptionally high engagement rates. For example, the '/real-estate/costa-palmas-club/' page achieved the highest engagement rate at 88.6%, followed closely by the '/real-estate/four-seasons/' page at 88.0%. This demonstrates that visitors are deeply engaged with the specific property details. Furthermore, the high engagement rate of 81.7% on the '/inquire/' page is a strong positive indicator of user intent to convert.

Geography

In December 2025, lead generation was concentrated in key North American markets. California emerged as the top-performing state with 6 leads, followed by Mexico City with 5 leads, and New York with 3 leads. Los Angeles was the single largest source of leads for the month. While generating fewer leads at 2, Castle Pines, Colorado, stands out for its exceptionally high user quality, boasting an impressive 50.0% conversion rate and the longest average session duration of 88.3 seconds, indicating a highly engaged and motivated audience from this area. Mexico City also demonstrated strong performance with a solid 1.0% conversion rate.

Looking at performance over the last 90 days, Los Angeles has proven to be a consistent and valuable market. With a total of 6 leads in this period, it maintains a healthy average engagement rate of 42.7% and an 11.4% returning visitor rate. This sustained interest and conversion performance from the Los Angeles area marks it as a key long-term opportunity that we are continuing to watch closely.

Paid search

Paid Search performance was strong in December, delivering 22 leads exclusively through our Google Ads campaigns. These campaigns also generated 33 direct phone call clicks, indicating high user intent. The 'exl' non-brand campaign was the sole driver of all 22 leads this month. While this campaign is effective at conversion, we are monitoring its user engagement metrics as an opportunity for further optimization. The average session duration for this campaign in December was 52.5s with a 1.9% returning visitor rate. We will continue to refine targeting and ad copy to enhance the quality and engagement of the traffic generated from this key campaign.

Paid social

Paid Social campaigns were highly effective in December, generating a total of 23 leads with a strong overall conversion rate of 3.26%. These campaigns also drove 11 phone call clicks, indicating a high level of user interest and intent. The top-performing campaign was 'exl', which delivered 19 leads, followed by the 'exl_facebook' campaign, which contributed an additional 4 leads. Both campaigns achieved an individual conversion rate of 2.0% based on their sessions-to-lead performance.

While both campaigns are converting well, we are observing the 'exl_facebook' campaign as an opportunity to improve lead quality. Despite a lower lead volume, it generated a significantly higher engagement rate of 16.4% compared to the 11.1% from the primary 'exl' campaign. This suggests that the audience for the 'exl_facebook' campaign is more actively engaged with the content, a positive indicator we will leverage for future optimizations.

Organic

Organic traffic continues to be a strong source of engaged users, contributing 4,166 sessions in December. This activity generated 8,409 total page views, and the channel maintained a healthy returning visitor rate of 11.0%. The quality of organic traffic is exceptionally high, as evidenced by an average session duration of 88.3 seconds. This strong engagement metric indicates that users arriving from search engines find the content highly relevant and are thoroughly exploring the real estate offerings and resort amenities on the site.

Display

In December, all display advertising efforts were concentrated within the Google network. There was no campaign activity on other third-party display networks to report for this period.