Overview

In May 2026, digital marketing efforts generated a total of 142 leads. Clicks to call also showed strong performance, increasing by 21.9% from April to a total of 116 clicks. The top source for leads across all channels was Google, which was the primary driver of this month's performance, contributing 94 total leads.

Analysis of user engagement by source shows several high-performing segments we are watching. Social media traffic from desktop users, primarily referred from l.instagram.com, recorded the highest average session duration at over 317 seconds and an average of 2.75 page views. Referral traffic from Pinterest on tablet devices is another key opportunity, demonstrating a very high returning visitor rate of 33.33% and an average of 2.38 page views, indicating strong interest from this audience.

Overall website engagement remained healthy in May, with an average session duration of 69.9s and a total of 33,248 page views. Returning visitors accounted for 15.1% of all traffic. An analysis of specific page performance reveals that content centered on the resort offerings drove the highest levels of user engagement. The page for the Four Seasons resort was a standout, achieving an exceptionally high 86.6% engagement rate. Similarly, the real estate page dedicated to the Four Seasons garnered an 83.5% engagement rate. These highly engaged pages, combined with the main costapalmasliving.com landing page which drove over 10,000 views, were central to this month's performance.

Geography

In May, lead generation was geographically concentrated in key North American markets. Mexico City was the top-performing city, delivering 15 leads with a high returning visitor rate of 20.9%. Following Mexico City, Los Angeles generated 8 leads and Cabo San Lucas 7, with Los Angeles users showing strong engagement at 49.0% and a longer average session duration of 53.6s. Canadian markets also showed significant interest, particularly Surrey, British Columbia, which produced 5 leads at an exceptionally high conversion rate of 15.2% for the month.

Analyzing performance over the last 90 days reveals a consistent trend with Mexico City as the primary source of lead volume, accumulating 34 leads. However, a broader strategic view highlights cities with exceptionally high-quality traffic. Toluca, Mexico, and Surrey, British Columbia, represent significant opportunities; despite lower lead volumes, they exhibit outstanding 90-day conversion rates of 10.3% and 9.1% respectively. This indicates a highly qualified and motivated audience in these areas. Meanwhile, Cabo San Lucas and Los Angeles remain steady, high-performing markets, consistently delivering leads with strong engagement and session duration metrics over the long term.

Paid search

Paid search campaigns continued to be a primary driver of leads in May, generating a total of 94 leads, a slight increase of 1.1% compared to April. These campaigns also drove 37 phone call clicks. The overall average conversion rate for paid search was 1.01% for the month. The 'Cabo Real Estate' campaign was the top producer with 32 leads at a 1.09% conversion rate. Following closely, the 'Branded Residences' campaign generated 29 leads with a 1.06% conversion rate. The 'Golf Community' campaign also showed strong performance with a high conversion rate of 2.46%, contributing 3 leads.

Beyond direct lead generation, several campaigns demonstrate opportunities to improve lead quality based on strong user engagement signals over the past 90 days. The 'Tech Geofence' campaign stands out with an exceptionally high average session duration of 128.6s. The 'Remarketing' campaign is highly effective at re-engaging our audience, evidenced by a 48.1% returning visitor rate. Additionally, the 'East Cape Real Estate' campaign shows a highly engaged audience with a 40.9% engagement rate and a 10.2% returning visitor rate, suggesting strong interest from this segment.

Paid social

Paid social campaigns generated 33 leads in May with an overall average conversion rate of 2.62%. These campaigns drove a total of 1,259 clicks to the website and resulted in 6 phone call clicks. The primary driver of performance was the 'geo-interest targeting' campaign, which was responsible for delivering 30 of the total leads for the month. The 'page engagement' campaign followed, contributing 2 leads.

An analysis of campaign-level data shows that while the 'geo-interest targeting' campaign drove the most volume (30 leads from 986 sessions), the 'website remarketing' campaign achieved the highest efficiency with a conversion rate of 4.76%. We are observing several opportunities to improve lead quality from our paid social efforts. The 'website remarketing' campaign is a key area to watch, as it shows the highest audience quality with a 9.4% engagement rate and a 9.7% returning visitor rate, indicating it is successfully re-engaging a highly interested audience.

Organic

Organic search performance showed positive signs in May, generating 1 lead, which is an increase from the zero leads recorded in April. This channel was a significant source of website traffic, accounting for 6,340 total sessions and 12,219 page views. The loyalty of the organic audience remains consistent, with returning users making up 15.1% of all organic visitors for the month.

User engagement from organic traffic was notably strong. The average session duration for May was 88.4 seconds, indicating that visitors arriving from search engines are highly engaged with the content they find. On average, these users viewed 1.6 pages per session. The top three landing pages for organic traffic this month were the homepage (costapalmas.com), the Four Seasons resort page, and the Aman resort page.

Display

In May, display advertising campaigns running outside of the Google network contributed to site traffic, generating a total of 447 sessions. While direct conversions were not the primary outcome this month, the channel was successful in reaching highly engaged audiences through strategic placements.

An analysis of campaign performance highlights the 'facebook_dallas' campaign, managed through the AdTaxi network, as a top performer in terms of user quality. This campaign drove traffic with an exceptionally high average session duration of 362.7 seconds, indicating a strong resonance between the ad creative and the target audience. Similarly, the 'geo-interest targeting' campaign on Facebook also attracted engaged users, recording an average session duration of 138.2 seconds.

Based on the engagement data, the top-performing ad placement sources and platforms for May included AdTaxi and Facebook.