Overview

In April 2026, lead generation saw significant growth, with a total of 154 leads, representing a 36.3% increase compared to March's 113 leads. This positive trend was mirrored in user engagement, as phone call clicks rose to 95, a 24.7% increase from the previous month. The primary driver of lead volume was Google, which was the top lead source across all channels, contributing 93 of the total 154 leads for the month.

Analysis of user engagement by channel and device reveals several key opportunities. The highest average session duration was observed from referral traffic on tablet devices, averaging 280.18 seconds, with a top referring domain of aax.amazon-adsystem.com. The highest average page views per session came from Google on desktop devices, at 3.06 pages. Meanwhile, traffic from our print campaigns directed to mobile devices produced the highest percentage of returning visitors at 25.0%, indicating strong brand recall from offline marketing efforts. These high-performing segments are being closely monitored to leverage for future campaigns.

Overall website engagement in April remained strong with a total of 35,364 page views and an average session duration of 65.1 seconds. The site also maintained a healthy 16.5% of visits from returning users. Specific pages drove a significant portion of this engagement. The main splash page (costapalmasliving.com) attracted the most traffic with 10,127 views and a 46.0% engagement rate. However, pages related to the Four Seasons offering demonstrated exceptional user interest. The Four Seasons resort page achieved an 85.4% engagement rate, and the corresponding Four Seasons real estate page was close behind at 84.4%. These high engagement rates suggest that visitors interested in specific luxury properties and amenities are highly qualified and deeply engaged with the content.

Geography

Geographic analysis for April reveals that lead generation is concentrated in key North American markets. Mexico was the top-performing country, led by Mexico City with 12 leads, followed by Cabo San Lucas and Tepoztlan, each with 5 leads. In the United States, California and Arizona were the top states, contributing 6 and 4 leads respectively, primarily from Scottsdale and Los Angeles. While Mexico City drove the highest volume of leads, Tepoztlan stands out with an exceptionally high conversion rate of 62.5%, indicating a highly motivated, albeit smaller, audience from that area. Scottsdale also performed well, delivering not only 4 leads but also a high engagement rate of 51.1% and a strong conversion rate of 8.5%.

Looking at performance over the past 90 days, we can identify several long-term strategic opportunities. Toluca, Mexico, is a key market to watch, having generated 9 leads with an outstanding conversion rate of 12.7% and a high returning visitor rate of 26.8%. Similarly, Dallas, Texas, presents a significant opportunity with the highest average session duration at 52.3 seconds among the top cities, a solid 1.2% conversion rate, and strong user engagement. These cities demonstrate sustained interest and high conversion potential, marking them as priority targets for future campaign efforts.

Paid search

Paid search performance in April was strong, generating 93 leads, a 29.2% increase from the 72 leads in March. This channel also drove 39 phone call clicks, marking a 39.3% increase over the previous month. Across all campaigns, the average conversion rate was 1.06%. The top-performing non-branded campaigns were instrumental in this success. The "Cabo Real Estate" campaign was the clear leader, delivering 40 leads with a solid 1.43% conversion rate. Following this, the "Branded Residences" campaign generated 22 leads with a 1.28% conversion rate. The "East Cape Real Estate" campaign also contributed 5 leads at an impressive 1.56% conversion rate, the highest among the top campaigns.

Beyond direct lead volume, analysis of qualitative metrics reveals significant opportunities to improve lead quality. The "Remarketing" campaign, for example, shows exceptional audience engagement. It boasts the highest average session duration at 63.5 seconds and an outstanding 47.7% rate of returning visitors, indicating that users who have previously engaged with our site are highly receptive to follow-up advertising. Additionally, the "Golf Community" campaign shows a highly engaged audience with a 41.4% engagement rate. These campaigns target a high-quality audience that, with further optimization, could be converted into a valuable source of leads.

Paid social

Paid social campaigns generated 50 leads in April 2026, contributing significantly to our overall lead generation efforts. These campaigns drove 1,499 clicks to the website and resulted in 14 phone call clicks, with an overall average conversion rate of 3.10%. The primary driver of this success was the "geo-interest targeting" campaign, which produced 44 of the total leads. Following this, the "page engagement" and "website remarketing" campaigns each contributed 3 leads.

Analyzing performance at a more granular level, the "website remarketing" effort, despite generating only 3 leads from 23 sessions, stands out with the highest conversion rate at an exceptional 10.0%. The "geo-interest targeting" campaign converted at 3.02% from 1,350 sessions, while the "page engagement" campaign had a conversion rate of 2.36% from 126 sessions. We are observing the "website remarketing" campaign as a key opportunity to improve lead quality, as it demonstrates the highest user engagement rate (13.0%) and the longest average session duration (10.7 seconds), indicating that our retargeting audiences are highly qualified and receptive.

Organic

Organic traffic performance showed significant growth in April 2026, attracting 8,005 sessions, which marks a 21.5% increase compared to March. This rise in traffic translated to a substantial increase in content consumption, with total page views reaching 16,132, up 24.0% from the previous month. User engagement from organic search remains very strong, with an average session duration of 88.4 seconds, indicating that visitors arriving from search engines are spending considerable time exploring the website's offerings. Furthermore, the channel maintained a healthy audience loyalty, with 16.5% of visitors being returning users.

Display

Display advertising efforts in April generated 241 sessions, representing a substantial increase from sessions recorded in March. This channel is primarily utilized to build brand awareness and reach targeted audiences across a network of premium websites. While direct lead generation is not the primary goal of this channel, the increase in sessions indicates growing visibility from our placements.

Our strategy focused on securing placements on high-authority domains to align the Costa Palmas brand with affluent and relevant audiences. The top domains where our ads were placed, driving traffic to the site, included wsj.com and c-magazine.com. These placements are crucial for maintaining top-of-mind awareness within key demographic segments.