The Element Oracle
Strategic Operating Procedures - INTERNAL
Chechessee Creek - Digital Marketing Performance Report - May 2026
June 05, 2026
Overview
In May 2026, our digital marketing efforts generated a total of 66 leads. All leads were driven through the new splash page, which saw a significant month-over-month increase in volume and a substantially improved conversion rate. The top and sole source of leads was Facebook, accounting for all 66 conversions and driving the entirety of the month's success.
Deeper analysis of user behavior reveals key engagement opportunities we are watching. The 'social' medium on 'desktop' devices, driven by Instagram referrals, recorded the highest average session duration at 117s. However, the 'referral' medium, primarily from the main club website to the real estate pages, generated the highest average page views at 3.82 and the strongest rate of returning visits at 28.57%. This indicates that traffic from the main club site represents a highly engaged audience with a clear interest in exploring the available real estate offerings.
Overall website engagement remained strong in May, with an average session duration of 84s, a total of 25,621 page views, and a returning visitor rate of 32.8%. Analysis of top-performing pages shows exceptional interest in specific content. The '/Real_Estate' and '/Membership.aspx' pages were the most successful, both achieving an outstanding engagement rate of 95.7%. This is significantly higher than the site average and demonstrates that visitors landing on these pages are highly qualified and actively consuming the information. The '/login.aspx' page also had a very high engagement rate of 90.6%, showing its importance for existing members. The high page views for the '/Real_Estate' page (2,310 views) combined with its top-tier engagement rate confirms it is a critical asset in the conversion funnel.
| Page Title | Page Views | Engagement Rate |
|---|---|---|
| https://chechesseecreekgolfclub.com/ | 2337 | 9.2% |
| https://www.chechesseecreekclub.com/Real_Estate | 2310 | 95.7% |
| https://www.chechesseecreekclub.com/ | 2276 | 32.5% |
| https://www.chechesseecreekclub.com/Statements.aspx | 1928 | 80.9% |
| https://www.chechesseecreekclub.com/Membership | 1771 | 89.3% |
| https://www.chechesseecreekclub.com/login.aspx | 1585 | 90.6% |
| https://www.chechesseecreekclub.com/membership | 1491 | 78.0% |
| https://www.chechesseecreekclub.com/Performance_Center | 1002 | 89.4% |
| https://www.chechesseecreekclub.com/Membership.aspx | 972 | 95.7% |
| https://www.chechesseecreekclub.com/Member-Central.aspx | 815 | 88.4% |
Geography
In May, lead generation was geographically concentrated in key markets. Illinois emerged as the top-performing state, driven entirely by Chicago, which produced 7 leads with an impressive 3.1% conversion rate. The Carolinas also showed strong performance, with Charleston, Bluffton, and Gilbert in South Carolina, and Charlotte in North Carolina, collectively accounting for 14 leads. While Charleston had the highest lead volume in the region at 5, Gilbert, SC is a notable outlier, converting 2 leads with an exceptionally high conversion rate of 50.0% and an engagement rate of 50.0%, indicating a small but highly motivated audience.
Analyzing the 90-day trend provides a broader strategic view of our key markets. Charleston, South Carolina stands out as our most valuable long-term market, delivering the highest lead volume (15) over the past three months with a strong 1.7% conversion rate. The local market of Bluffton, SC also demonstrates high-quality engagement, boasting the best average session duration (31.7s) and the highest rate of returning visits (42.1%) among the top cities, signaling sustained interest. While New York has a lower conversion rate, its audience is highly engaged with the longest average session duration at 32.7s, presenting a long-term nurturing opportunity. These consistent, high-performing cities represent our primary opportunities for focused marketing efforts moving forward.
| City | State/Region | 90-Day Lead Volume | 90-Day Avg. Session Duration | 90-Day Avg. Engagement Rate | 90-Day Conversion Rate | 90-Day % Returning Visits |
|---|---|---|---|---|---|---|
| Charleston | South Carolina | 15 | 26.5s | 35.9% | 1.7% | 39.5% |
| Bluffton | South Carolina | 10 | 31.7s | 35.9% | 0.9% | 42.1% |
| Chicago | Illinois | 9 | 29.4s | 34.7% | 1.2% | 34.4% |
| Atlanta | Georgia | 9 | 29.0s | 35.9% | 0.8% | 40.0% |
| New York | New York | 8 | 32.7s | 35.8% | 0.5% | 35.5% |
Paid social
Paid social performance was exceptionally strong in May, generating 66 leads, a significant 61% increase from the 41 leads in April. This growth was driven by a sharp improvement in efficiency, as the overall conversion rate nearly doubled from 2.04% in April to 3.67% in May. Across all campaigns, we generated a total of 2,084 sessions, and there were no phone call clicks recorded from these ads.
The top-performing campaigns by volume were "DMA Lookalikes," which produced 35 leads, and "Member Lookalike," which delivered 29 leads. Analyzing performance at the ad level, the top ad from the "DMA Lookalikes" campaign generated 35 leads from 986 sessions for a 3.96% conversion rate. The top ad within the "Member Lookalike" campaign produced 29 leads from 1,068 sessions at a 3.31% conversion rate. However, the most efficient ad of the month came from our "Remarketing & Engagement" campaign, which achieved the highest conversion rate at 5.56%, converting 2 leads from just 30 sessions.
Beyond lead volume, we are observing several opportunities to improve lead quality based on engagement metrics. The "Remarketing & Engagement" campaign, despite its lower lead volume, shows the most promise with the highest engagement rate (10.0%) and the longest average session duration (5.5s), indicating that this audience is highly receptive to our messaging. Additionally, the "DMA Lookalikes" campaign is proving effective at re-engaging prospects, boasting the highest percentage of returning visitors at 7.9%. We will continue to monitor these qualitative signals to refine our targeting and creative strategies.
| Campaign Name | Leads | Avg. Session Duration | Conversion Rate | % Returning Visits |
|---|---|---|---|---|
| DMA Lookalikes | 35 | 4.8s | 3.96% | 7.9% |
| Member Lookalike | 29 | 3.7s | 3.31% | 6.8% |
| Remarketing & Engagement | 2 | 5.5s | 5.56% | 3.3% |
Organic
Organic traffic continued to be a primary driver of website engagement in May, delivering a total of 4,761 sessions and 15,165 page views. While our paid campaigns are structured to capture all direct real estate inquiries, resulting in no direct leads attributed to the organic channel this month, its role in building brand awareness is significant. This is underscored by a strong returning visitor rate of 32.8%, demonstrating that organic search successfully brings qualified and interested users back to the site for more information.
User engagement from organic search traffic showed a positive trend. The average session duration increased to 100.7s in May, a notable improvement from 91.4s in April. This increase signals that the content on the site is resonating well with our organic audience, holding their attention for longer periods. The top three landing pages that drove the most organic traffic this month were the homepage, the Real Estate page, and the Membership page.
Display
In May, our Display advertising efforts generated 3 leads from 102 total sessions. This performance resulted in an overall conversion rate of 2.94% for the channel, indicating that our visual ads are effectively capturing the interest of a targeted audience. Due to a focus on new initiatives, month-over-month comparison data for leads, sessions, and engagement rate is not available for this period.
All display campaign activity this month was conducted through the Google Display Network's remarketing campaigns. As per reporting standards that focus on third-party display partners, there are no other channels, such as Zillow Boost, with performance data to detail for May. Similarly, data on specific top-performing placement domains for these display ads is not available for this reporting period.
