Overview

In February 2026, our digital marketing efforts generated a total of 81 leads. All leads this month originated from the splash page campaign. The sole source for these conversions was Facebook, which contributed 100% of the total leads, indicating a highly focused and successful social media advertising push.

Analysis of user engagement reveals several key opportunities. The highest average session duration was driven by referral traffic on tablets, with users spending an average of 106.89s and viewing 3.33 pages per session. The highest percentage of returning visits came from referral traffic on desktop devices at 16.78%. We are also watching paid traffic from Facebook on mobile devices, which showed a strong average session duration of 100.56s and a returning visit rate of 16.67%. These metrics suggest that users from these segments are highly engaged with the content and present opportunities for further optimization.

Overall website traffic for February included 23,097 total page views, with an average session duration of 77.1s. A healthy 31.6% of these visits were from returning users, indicating strong brand interest and a loyal audience base. The most successful pages highlight a dual interest from both prospective buyers and current members. The Real Estate page was a top performer, generating 1,858 views with an exceptionally high engagement rate of 90.6%. Similarly, the Membership pages attracted significant traffic and engagement, with the main Membership page receiving 1,523 views (87.8% engagement rate). These pages are successfully capturing the attention of our target real estate audience. Pages like 'login.aspx' and 'Statements.aspx' also saw high views and engagement, demonstrating that the site is serving as a valuable and frequently used resource for existing club members.

Geography

Geographic analysis for February reveals strong performance from key target states. North Carolina was the top-performing state, generating 8 leads, followed by South Carolina and New York, each contributing 4 leads. While Charlotte, NC, produced the highest lead volume with 5 leads, Hampstead, MD, stands out for its efficiency, converting both of its sessions into leads for a perfect 100% conversion rate. Other notable cities include Hilton Head Island, SC, and Raleigh, NC, which demonstrated strong conversion rates of 2.5% and 2.2% respectively, indicating highly qualified and motivated traffic from these areas.

Looking at performance over the past 90 days, several cities emerge as consistent long-term opportunities. Raleigh, NC, is a key market to watch, having produced 11 leads with the highest 90-day conversion rate of 2.8%. Charlotte, NC, also with 11 leads, shows strong long-term engagement with an average session duration of 28.7s and an average engagement rate of 36.6%. Finally, Hilton Head Island, SC, demonstrates significant audience loyalty with the highest percentage of returning visits over the past 90 days at 37.9%, backed by a solid 34.1% engagement rate. These cities represent prime markets where our messaging is resonating effectively.

Paid search

Paid search performance saw significant growth in February 2026, generating 6 total leads. This represents a 50% increase in lead volume compared to January. The overall conversion rate for Google Ads also improved dramatically, reaching 2.01%, which is a 73.3% increase from the previous month. This positive trend indicates that campaign optimizations are effectively capturing more qualified traffic.

The top-performing campaign this month was our "Remarketing" effort, which was responsible for all 6 paid search leads. This campaign achieved a strong conversion rate of 2.0%, demonstrating the value of re-engaging users who have previously shown interest in the property.

Beyond direct conversions, the "Remarketing" campaign also presents an opportunity to improve lead quality. Analysis of the past 90 days shows this campaign maintains an average session duration of 19.3s, a 22.5% average engagement rate, and an 8.2% rate of returning visitors. These metrics suggest that the campaign is successful in bringing back a highly engaged audience, which is a key factor in nurturing high-quality leads over time.

Paid social

Paid social campaigns were the primary driver of lead generation in February, delivering a total of 81 leads. The overall conversion rate for these efforts was 4.84%, a slight increase of 0.83% from January, indicating sustained efficiency in our social advertising. Across all campaigns, there were no direct phone call clicks recorded this month.

The top-performing campaigns by lead volume were "member lookalike," which generated 48 leads, and "DMA lookalike," which contributed 29 leads. Our "remarketing" campaign also added 4 leads. When analyzing ad performance, the ad set within the "remarketing" campaign was the most efficient, achieving the highest conversion rate at 10.0% from its 40 sessions. The "member lookalike" ad set also performed well, converting at 5.0% from 875 sessions, while the "DMA lookalike" ad set converted at 3.0% from 897 sessions.

In addition to direct conversions, we are observing several opportunities to improve lead quality based on engagement metrics. The "remarketing" campaign shows the highest engagement rate at 12.5%, suggesting this audience is highly receptive to our content. Furthermore, the "member lookalike" campaign is notable for having the highest average session duration at 7.8s and the highest percentage of returning visitors at 8.2%, indicating it is successfully attracting and retaining a high-intent audience.

Organic

Organic search continued to be a strong source of upper-funnel traffic in February, driving 4,012 sessions and 13,036 total page views. While organic traffic did not generate direct leads this month, it played a crucial role in audience engagement, with a high returning visitor rate of 36.9%. This indicates that search engines are effectively connecting us with a core audience that has a sustained interest in the Chechessee Creek brand.

User engagement from organic search remains very high. The average session duration increased by 2.0% from January, reaching 92.0s. Furthermore, users viewed an average of 3.1 pages per session, demonstrating a deep exploration of the website's content. This strong engagement suggests that our content is well-aligned with the search intent of our target audience.

The top three landing pages driving the most organic traffic this month were the homepage, the Real Estate page, and the Membership page. These pages are effectively capturing users at different stages of their journey, from initial discovery to specific interest in property and membership opportunities.

Display

In February, display advertising efforts outside of the Google network were centered on the "Geofencing" campaign, managed through the Basis platform. This campaign focused on upper-funnel marketing activity, aiming to build brand awareness and drive consideration within specific, targeted geographic areas. As this strategy is primarily focused on brand visibility rather than direct response, key performance indicators are centered on reach and frequency within our target markets. Data on specific placement domains for this campaign was not available for this reporting period.