Overview

In April 2026, our digital marketing efforts generated a total of 36 leads. Additionally, we drove 11 phone call clicks, a 14.6% increase compared to the 48 clicks in March. The primary driver of lead generation this month was Facebook, which contributed 21 of the total leads and was instrumental in driving our success.

The highest user engagement this month was observed from desktop users arriving via local search from Google, demonstrating an average session duration of 159.52s, 3.72 average page views, and a 16.0% rate of returning visits. Similarly, tablet users from local search also showed strong engagement with the highest average page views at 4.11 and an average session duration of 153.15s. We are also watching desktop users from referral traffic, specifically from clubessential.lightning.force.com, who had the highest percentage of returning visits at 21.0%. These results indicate that users actively searching for local real estate and community information are the most engaged.

Overall website engagement remains strong, with an average session duration of 106.2s and 19,299 total page views in April. Returning visitors comprised 29.3% of all traffic. Analysis of individual pages reveals that specific content is performing exceptionally well. The Spa & Fitness Center page, with 1,658 views, and the Property Search page, with 1,607 views, saw very high engagement rates of 91.6% and 73.7% respectively. Notably, the individual property listing for '8 Woodside Circle' achieved the highest engagement rate of the month at 95.8%, indicating strong buyer interest in available real estate. These pages show significantly higher user engagement compared to the main homepage (34.0%), highlighting that users are actively exploring amenities and property listings once on the site.

Geography

In April, lead generation was distributed across several key southeastern states. North Carolina, South Carolina, Florida, and Virginia were the top-performing states. Cities including Summerfield, NC, and Laurens, SC, demonstrated exceptionally high conversion rates of 66.7% and 40.0% respectively, indicating highly motivated prospects in these smaller markets. While generating the same number of leads, Orlando, FL, showed the highest user engagement with an average session duration of 55.9 seconds.

Analyzing the last 90 days provides a broader strategic view, revealing consistent lead sources and new opportunities. Glasgow, Delaware, has emerged as a significant long-term opportunity, delivering the highest lead volume (6) and an outstanding conversion rate of 300.0%. New York City remains a key market for audience engagement, showing the longest average session duration at 59.8s and a high rate of returning visitors at 28.4%, suggesting strong brand interest that can be nurtured further. Charlotte, North Carolina, continues to be a steady source of leads, while markets like Middletown Township, NJ, and Palm Beach Gardens, FL, show promise with strong conversion rates above 12%.

Paid search

Paid search performance showed significant growth in April 2026, generating 13 leads, a 44.4% increase from the 9 leads in March. These campaigns also drove 2 phone call clicks. Overall, the average conversion rate for paid search improved to 2.74%, a 39.9% increase from the previous month, indicating more efficient lead generation from our ad spend.

The top-performing non-branded campaigns were highly effective. The 'Bluffton Real Estate' campaign was the leader, driving 4 leads with a strong conversion rate of 5.48%. Following closely, the 'Bluffton New Homes' campaign generated 3 leads and achieved an exceptionally high conversion rate of 7.50%, highlighting its success in capturing high-intent searchers.

Beyond direct lead volume, analysis of user engagement metrics reveals further opportunities. The 'Bluffton Community' campaign, while generating 3 leads, stands out with the highest percentage of returning visitors at 19.9% and a strong engagement rate of 44.1% over the last 90 days. This indicates the campaign is successfully building an audience of highly interested prospects who return to the site, presenting an opportunity to nurture this group for higher quality leads over time.

Paid social

Paid social campaigns performed exceptionally well in April 2026, delivering a total of 21 leads. Across all campaigns, we achieved an average conversion rate of 3.11%. These efforts also generated 2 phone call clicks and drove 628 sessions to the website, establishing paid social as our top-performing channel for lead generation this month.

The 'CH Geo-Interest Targeting' campaign was the primary driver of this success, generating 12 leads alone. The 'Community Remarketing & Engagement' and 'Community Geo-Interest Targeting' campaigns also contributed significantly, each producing 4 leads. From an efficiency standpoint, the 'Community Remarketing & Engagement' campaign was the most effective, achieving the highest conversion rate of all social campaigns at 7.02%.

Beyond lead volume, we are observing opportunities to improve lead quality from our remarketing efforts. The 'Community Remarketing & Engagement' campaign shows the second-highest engagement rate at 16.2%, and the 'CH Remarketing & Engagement' campaign, despite only one lead, recorded the longest average session duration at 19.7s. These strong engagement metrics indicate that our remarketing audiences are highly qualified and interested in the Berkeley Hall offering, presenting a valuable segment to continue nurturing.

Organic

In April 2026, organic search was a primary source of traffic, accounting for 4,614 sessions and 12,114 total page views. This channel continues to attract a loyal audience, with returning users making up 29.3% of all organic traffic, which indicates strong brand equity and interest in the Berkeley Hall community.

User engagement from organic search saw a positive increase this month. The average session duration grew to 122.0s, a 1.9% increase from 119.7s in March. This improvement suggests that the website content is effectively capturing the attention of visitors arriving from search engines. Data for the top three organic landing pages was not available for this reporting period.