Overview

In May 2026, Berkeley_Hall generated 57 new leads, a significant 55.6% increase from the 36 leads generated in April. Additionally, marketing efforts produced 57 phone call clicks, indicating strong direct interest from potential buyers. The primary driver of this growth was Facebook, which was the top lead source, delivering 42 of the total 57 leads. This success suggests that our paid social campaigns, likely directing traffic to high-converting splash pages, were exceptionally effective this month and were the main force behind the month-over-month increase in lead volume.

Analysis of user engagement reveals that email marketing is a key opportunity for nurturing highly interested prospects. Traffic from email campaigns, viewed on desktop devices, showed the highest average engagement time at 176.38 seconds, a perfect 100.0% returning visit rate, and an average of 4.0 page views per session. Local search also proved to be a valuable medium, with users on tablet devices demonstrating strong engagement by viewing an average of 4.57 pages per session. These results from email and local search highlight channels with highly qualified and engaged audiences.

Overall website engagement remained strong in May, with an average session duration of 107.5 seconds and a returning visitor rate of 31.0% across 18,434 total page views. Specific content related to lifestyle amenities and available properties resonated particularly well with users. The 'Spa & Fitness Center' page (1,406 views) and the property listing for '8 Woodside Circle' (889 views) achieved standout engagement rates of 93.4% and 95.0%, respectively. These figures are substantially higher than the engagement on the main homepage (30.6%), indicating that when users explore specific offerings, their interest and engagement increase dramatically. The 'Property Search' page also saw high traffic (1,404 views) and a strong engagement rate of 74.0%, confirming active buyer intent among site visitors.

Geography

In May 2026, lead generation was geographically diverse, with several key markets across the Southeast and Northeast showing strong interest. Top performing cities by lead volume included Hilton Head Island, South Carolina; Bonita Springs, Florida; North Decatur, Georgia; Plainville, Massachusetts; and South Coatesville, Pennsylvania. Notably, smaller markets demonstrated exceptionally high user intent; for example, North Decatur achieved a perfect 100% conversion rate and South Coatesville a 66.7% conversion rate. The local market of Hilton Head Island continues to be a crucial source of leads, also showing a healthy 24.0% returning visitor rate, indicating sustained local interest.

Analyzing the 90-day trend provides a broader strategic view of our key feeder markets. Over the last three months, Charlotte, North Carolina has emerged as the leading city for lead volume. While New York shows the highest user engagement with an average session duration of 62.1 seconds, Charleston, South Carolina, represents a high-quality audience with the best combination of engagement (46.2%) and returning visits (31.9%). Additionally, San Antonio, Texas stands out with an impressive 4.0% conversion rate, signaling a market with strong purchase intent that responds well to our campaigns. These cities represent consistent, long-term opportunities for targeted marketing efforts.

Paid search

Paid search campaigns generated 14 leads in May, a 7.7% increase from the 13 leads in April. This channel also drove 3 direct phone call clicks, a 50% increase month-over-month. The overall conversion rate for Google Ads improved to 2.90% in May, up from 2.74% in April, indicating more efficient performance and better lead capture from our ad clicks. The top-performing non-branded campaign was "Bluffton Real Estate," which produced 4 leads with an excellent conversion rate of 5.19%. The "Bluffton Community" campaign also performed well, securing 2 leads with a solid 3.39% conversion rate.

Beyond direct lead volume, analyzing qualitative engagement metrics reveals opportunities to improve lead quality. The "Bluffton Community" campaign, for example, stands out with a very high 19.6% returning visitor rate over the past 90 days, suggesting it attracts a highly interested and engaged audience that comes back for more information. Similarly, the "Bluffton Real Estate" campaign maintained a strong average engagement rate of 43.7%. These campaigns are attracting users who are actively researching and engaging with our content, presenting an opportunity to further optimize landing pages and ad copy to convert this high-intent traffic more effectively.

Paid social

Paid social performance surged in May, delivering 42 leads, a remarkable 162.5% increase from the 16 leads generated in April. This channel drove a total of 590 sessions and 3 phone call clicks. The overall conversion rate dramatically improved to 6.66%, a 181.1% increase from the previous month, highlighting a significant enhancement in campaign efficiency and audience targeting. The top-performing campaigns by volume were "CH Geo-Interest Targeting," which generated 26 leads, and "Community Geo-Interest Targeting," which produced 13 leads. The "Community Geo-Interest Targeting" campaign was the most efficient, achieving the highest conversion rate of the month at 8.33% from 169 sessions.

In addition to strong conversion metrics, we are observing opportunities to improve lead quality through campaigns that attract highly engaged users. The "CH Remarketing & Engagement" campaign, while generating fewer leads, showed the highest engagement rate at 15.5% and a returning visitor rate of 9.6%. This indicates that our remarketing efforts are successfully re-engaging a highly interested audience. Focusing on the content and offers presented to this specific segment could yield higher-quality, more nurtured leads in the future.

Organic

Organic search remained a primary driver of high-quality traffic in May 2026, accounting for 4,220 total sessions. This audience demonstrated strong engagement, generating 11,255 page views and showing a significant loyalty with a 31.0% returning visitor rate. User engagement from this channel continues to improve, with the average session duration increasing to 126.5s in May from 122.0s in April. This indicates that our organic content strategy is successfully capturing and retaining user interest. The top landing pages for organic traffic this month were the homepage, the property search page, and the spa & fitness center page, which collectively attracted the majority of new and returning users from search engines.

Display

There is no performance data to report for Display advertising for May 2026. This channel was not active during the reporting period.