Overview

Overall lead generation showed positive growth in May, with total leads increasing to 53, a 10.4% rise from April. Phone call inquiries also saw a significant jump, increasing by 20.8% to 29 clicks. The primary driver for this growth was Google, which accounted for 38 of the total leads, underscoring the effectiveness of our search marketing strategy.

Analysis of user engagement by channel reveals key opportunities. Local search traffic on desktop devices demonstrated the highest engagement, with an average session duration of 215.37 seconds and an average of 4.79 page views. This segment also had a 22.49% returning visitor rate. Similarly, local search on tablets showed strong retention with a 45.0% returning visitor rate and an average session duration of 146.32 seconds. We are closely monitoring these high-performing segments to further optimize user experience and conversion paths.

In May, the website attracted 18,431 total page views with an average session duration of 98.8 seconds and a healthy 40.8% of visits from returning users. While the homepage received the most traffic with 4,277 views, user engagement was highest on pages indicating strong purchase or lifestyle interest. The real estate listings page achieved an engagement rate of 74.1%. Specific property pages were exceptionally successful, with '161 Belfair Oaks Blvd' and '38 Newberry Court' achieving engagement rates of 100.0% and 92.6% respectively, signaling high-quality traffic with strong intent. The 'Life Here' page also performed well with an 89.7% engagement rate, confirming that content related to the community's lifestyle is resonating with our audience.

Geography

In May, lead generation was geographically concentrated in key domestic and international markets. Davie, Florida, emerged as the top source, delivering 4 high-quality leads with an impressive 100% conversion rate and a 50% returning visitor rate. Other significant contributors included New York City, Hodgenville, Kentucky, and East London, South Africa, each generating 3 leads. Tysons, Virginia, while providing 2 leads, showed the highest user engagement rate among the top cities at 60%, indicating a highly interested audience from that area.

Analyzing the last 90 days provides a broader strategic view. New York City consistently remains the top source of lead volume. However, other cities present significant long-term opportunities based on high-quality engagement metrics. Davie, Florida, stands out with an exceptionally high 90-day conversion rate of 57.1% and a 50.0% engagement rate, marking it as a priority market for targeted efforts. Similarly, the local market of Hilton Head Island, South Carolina, demonstrates strong interest with the longest average session duration and a high engagement rate. These trends suggest that while New York drives volume, smaller, highly engaged markets like Davie and Hilton Head Island offer the potential for higher conversion efficiency.

Paid search

Paid search performance demonstrated significant growth in May, delivering 38 leads from Google Ads, an 18.8% increase over April. This was complemented by a 300% surge in phone call clicks from ads, totaling 4 for the month. The overall conversion rate for paid search improved by 28.0% to 5.01%, indicating enhanced campaign efficiency and audience targeting. The top-performing non-branded campaign, 'Bluffton Communities,' was a major contributor to this success, generating 12 leads with a strong conversion rate of 6.03%.

Beyond direct conversions, analysis of 90-day engagement metrics reveals opportunities to cultivate higher quality leads. The 'Bluffton Communities' campaign not only drives volume but also attracts a highly engaged audience, evidenced by a 43.6% average engagement rate. Campaigns like 'Beaufort Real Estate' and the remarketing display campaign, while having lower session durations, show respectable engagement rates of 36.2% and 38.6% respectively. These represent opportunities for further optimization by refining landing page experiences to increase time on site and nurture these engaged prospects more effectively.

Paid social

Paid social campaigns generated 14 leads in May, with the overall conversion rate improving to 3.29% from 3.10% in April. These campaigns also drove 2 direct phone call clicks, contributing to the overall lead volume. All leads for the month were generated by a single, highly effective campaign.

The 'Geo-Interest Targeting' campaign was responsible for all 14 leads generated through paid social channels. While the remarketing campaign did not produce leads this month, we are observing the 'Geo-Interest Targeting' campaign as an opportunity to improve lead quality. It successfully brought back 5.6% of its visitors, indicating that the audience targeting is resonating and creating a pool of users who may be receptive to future remarketing efforts.

Organic

Organic search remains a cornerstone of website traffic, accounting for 4,439 sessions and 10,996 total page views in May. This channel demonstrates strong audience loyalty, with 40.8% of visits coming from returning users. Engagement from organic visitors also improved significantly this month. The average session duration increased by 4.0%, rising to 123.7 seconds from 118.9 seconds in April, which indicates that our content is resonating well with audiences arriving from search engines. The top three landing pages driving organic traffic were the homepage, the real estate listings page, and the main page for the liveatbelfair.com domain.

Display

Display advertising performance saw traffic growth in May, delivering 80 total sessions, which represents a 14.3% increase compared to April. The primary non-Google display activity was the 'May 2026' campaign run through the Basis platform, which accounted for all traffic from this channel. The average session duration for users arriving from this campaign was 20.9 seconds. Data on the specific domains for ad placements that generated the most sessions was not available for this report.