Overview

In October 2025, Belfair generated a total of 38 leads, a significant increase from the 5 leads generated in September. The campaign also produced one phone call click. Lead generation was strong across the digital properties, with Google emerging as the top lead source for the month. Driving 24 of the total 38 leads, Google was the primary catalyst for the substantial month-over-month growth in lead volume.

We are watching several high-performing user segments as key opportunities. Notably, traffic from CPC on desktop devices showed the highest average engagement time at 139.34 seconds. Meanwhile, local traffic on mobile devices generated the most page views per session on average, at 3.22, and local traffic on tablets brought in the highest rate of returning visitors at 40.0%. All of these top-performing segments originated from Google as the referring domain, reinforcing its importance as a primary traffic source.

Overall site engagement for October was solid, with an average session duration of 73.0s, a total of 2,293 page views, and an 18.9% rate of returning visits. Analysis of individual pages reveals specific areas of high user interest. The real estate listings page and the weddings and events page were particularly successful, with high engagement rates of 71.2% and 70.9% respectively. Even more impressively, individual property detail pages such as '255 Bamberg Drive', '45 Manchester Court', and '42 Newberry Court' achieved a 100% engagement rate, indicating that visitors who view these specific listings are highly qualified and engaged with the content.

Geography

In October 2025, Massachusetts was the top lead-generating state, driven by activity from Boston. While Boston was the only city to generate a lead this month, it did so with a strong conversion rate of 7.1%. We also observed highly engaged traffic from several other cities, including Valley Hill, NC, Litchfield, NH, Springfield, OH, and Flagstaff, AZ. Although these locations did not produce leads in October, they all registered a 100% average engagement rate and exceptionally long average session durations, indicating a very high level of interest from a small but qualified audience that we will continue to nurture.

Analyzing performance over the past three months reveals key long-term opportunities in major regional hubs. We are closely watching Charlotte, North Carolina, and Atlanta, Georgia, as consistent sources of high-quality traffic. Both cities have generated a steady volume of leads and exhibit strong engagement metrics, including high conversion rates, long session durations, and a healthy percentage of returning visitors, marking them as priority markets for future targeted campaigns.

Paid Search

In October 2025, the Paid Search channel did not generate any leads or phone call clicks, resulting in an overall conversion rate of 0.0%. While direct conversions were absent, analysis of campaign engagement metrics reveals promising signs of audience interest that can be leveraged for future optimization.

Although no campaigns produced leads this month, several demonstrated strong user engagement, indicating that our targeting is reaching a relevant audience. The 'Bluffton Communities' campaign is a key opportunity to improve lead quality, as it achieved a perfect 100% engagement rate over the last 90 days. This suggests that the users clicking on these ads are highly interested in the content. Similarly, the 'Bluffton New Homes' campaign registered a high 70% engagement rate. These campaigns are successfully attracting qualified traffic, and our focus will be on optimizing the on-site user experience and calls-to-action to convert this high engagement into tangible leads.

Paid Social

Paid Social campaigns performed exceptionally well in October 2025, generating a total of 12 leads and achieving an impressive overall conversion rate of 51.58%. The campaigns did not produce any phone call clicks during this period. The leading campaign was "geo-interest targeting," which delivered 10 leads. Following this, the "remarketing" campaign successfully generated 2 leads. When analyzing performance, the remarketing campaign stood out with the highest conversion rate at 29.0% from 7 sessions, while the geo-interest targeting campaign converted at 24.0% from 41 sessions.

Beyond direct lead generation, we are observing opportunities to improve lead quality based on user engagement. The "remarketing" campaign is a notable opportunity, demonstrating a high engagement rate of 57.1%. This indicates that our retargeting efforts are effectively reaching a highly interested audience that is primed for conversion, and we will continue to optimize this segment to capture more high-quality leads.

Organic

Organic traffic was a significant contributor to website activity in October 2025, driving 574 total sessions and resulting in 1,319 page views. The channel demonstrated a strong ability to retain audience interest, with 18.9% of all organic visitors being returning users. Engagement from this channel was exceptionally high, as evidenced by an average session duration of 117.3s. This indicates that visitors arriving from search engines are highly qualified and spend a substantial amount of time exploring the website's content.

Display

In October 2025, the Display advertising channel generated 1 lead and drove 48 sessions to the website. Our primary non-Google display efforts were run through the Basis platform under the "October 2025" campaign. This campaign was a key contributor to the channel's overall traffic, achieving an average session duration of 20.7 seconds and indicating that our ad placements are reaching an engaged audience.