Overview

In March 2026, our digital marketing efforts generated a total of 75 leads and 34 phone call clicks. Lead generation was driven by strong performance from both the splash page and the main website. The top source for new leads was Google, which contributed 42 leads and was the primary driver of last month's increases. Analysis of user engagement reveals several key opportunities. Users arriving from the local medium on tablet devices demonstrated the highest engagement, with an average of 4.58 page views and a 35.29% returning visit rate. Additionally, users on desktop devices, also from the local medium, showed a high average session duration of 186.56 seconds. These segments, both originating from Google, represent highly engaged audiences that we are watching closely.

Overall website engagement remained strong in March, with an average session duration of 96.6s, 20,963 total page views, and a returning visitor rate of 40.8%. Certain pages were particularly successful in capturing user interest. The main real estate listings page saw 1,671 views with an impressive 80.0% engagement rate. However, individual property detail pages proved to be the most engaging content. The page for '6 W Kershaw Drive' had the highest engagement rate on the site at 96.2%, followed closely by '11 Hunting Court' at 94.5% and '18 Belmont Drive' at 94.9%. These high engagement rates, which significantly outperform the site average, indicate strong buyer interest in specific listings and underscore the effectiveness of our property marketing strategy.

Geography

Geographic analysis for March reveals that lead generation is concentrated in key domestic markets. The top-performing states by lead volume were New York with 4 leads, followed by a tie between Massachusetts and South Carolina, each delivering 3 leads. While New York provided the highest volume, smaller cities demonstrated exceptional lead quality. Lopatcong, New Jersey, stood out with a 100% conversion rate from its two leads, and Woburn, Massachusetts, achieved a 75% conversion rate from its three leads. This indicates highly motivated and qualified traffic from these specific locations. Hilton Head Island, SC, also performed well, generating 3 leads with a strong returning visitor rate of 33.8%, suggesting sustained local interest.

Looking at performance over the last 90 days, we can identify key long-term opportunities. New York City remains the most significant market to watch. Over the past three months, it has generated 15 leads and maintained a high user engagement, evidenced by an average session duration of 53.9s and a returning visitor rate of 21.5%. This consistent performance and high engagement mark New York as a primary target for sustained marketing efforts.

Paid search

Paid search performance showed significant growth in March, generating 42 leads, a 16.7% increase compared to February. This channel also drove 3 phone call clicks. Overall efficiency improved substantially, with the average conversion rate rising to 5.35%, a 35% increase month-over-month. The top-performing non-branded campaigns by lead volume were 'Bluffton Communities' and 'display-remarketing-belfair', which each generated 9 leads. The 'Beaufort Real Estate' campaign also performed exceptionally well, delivering 5 leads at a very high conversion rate of 6.49%.

Beyond lead volume, several campaigns are demonstrating high user engagement, signaling opportunities to improve lead quality. The 'Bluffton Communities' campaign, in particular, stands out. Over the last 90 days, it has maintained an impressive 12.7% returning visitor rate and a solid average session duration of 34.5s. This indicates that the campaign is attracting a highly interested and engaged audience that is returning to the site, marking it as a key opportunity for nurturing high-quality leads.

Paid social

Paid social campaigns delivered strong results in March, generating a total of 32 leads and 2 phone call clicks from 414 total clicks. The overall conversion rate for this channel was 6.2%. The 'Geo-Interest Targeting' campaign was the primary driver of lead volume, producing 26 leads. The 'Remarketing' campaign, while generating a smaller volume of 6 leads, was highly efficient, achieving a superior conversion rate of 7.0%.

When analyzing qualitative metrics, the 'Geo-Interest Targeting' campaign stands out as an opportunity we are observing to improve lead quality. This campaign achieved an impressive 11.7% returning visitor rate, indicating that the ads are successfully reaching an audience that is highly engaged and motivated to return to the website for more information. This sustained interest suggests a strong potential for nurturing these prospects into high-quality leads.

Organic

Organic traffic demonstrated significant growth in March, generating its first lead of the quarter. Total sessions increased by 23.5% to 5,135, and page views rose by 21.6% to 13,001 month-over-month. User engagement from this channel was exceptionally strong, with an average session duration of 123.8 seconds. Furthermore, a high percentage of users, 45.3%, were returning visitors, which indicates strong brand recognition and user loyalty within the organic search audience.

Display

In March, our display advertising efforts were executed through the Basis platform. The 'March 2026' campaign drove traffic with an average session duration of 23.3 seconds, indicating initial audience engagement from our ad placements across the web.