Overview

In December 2025, digital marketing efforts generated 25 leads, a slight increase from 24 leads in November 2025. Additionally, campaigns drove 24 clicks to call. The primary source of new leads was Facebook, which was responsible for 15 total leads and drove the overall month-over-month increase in lead generation.

Analysis of user engagement highlights email as a top-performing medium. Visitors arriving via email on desktop devices demonstrated the highest engagement, with an average session duration of 208.49 seconds, 6.1 average page views, and a 30.0% returning visitor rate. Email on mobile devices also performed well, delivering an impressive 50.0% returning visitor rate. We are watching these high-engagement channels as key opportunities, as they indicate a highly qualified audience.

Overall website engagement in December was solid, with an average session duration of 104.1 seconds, 17,993 total page views, and a returning visitor rate of 21.2%. The most successful pages were those detailing specific real estate offerings, indicating strong user intent. The 'Custom Residences' page was the top performer with 2,292 views and an exceptionally high engagement rate of 92.2%. Similarly, the 'Homesteads' page garnered 1,142 views with a 90.1% engagement rate. 'The Club' page also drew significant interest with 1,520 views and an 80.8% engagement rate. The high engagement on these specific inventory and amenity pages suggests that users are actively exploring ownership opportunities.

Geography

In December 2025, lead generation was geographically diverse, with Florida emerging as the top-performing state with 3 leads, followed by Illinois and Georgia, each generating 2 leads. Sarasota, Florida, was the single top-producing city with 3 leads and a healthy 15.8% conversion rate. Other notable locations include Sugar Grove, Illinois, and Mariana, Brazil, which, despite lower traffic, demonstrated exceptionally high intent with conversion rates of 100% and 200% respectively. Atlanta, Georgia, also contributed 2 leads, supported by solid user engagement and an 18.8% returning visitor rate, indicating a sustained interest from that market.

Analyzing performance over the past 90 days reveals significant long-term opportunities. Sylva, North Carolina, stands out as a key market to watch, having generated 16 leads with consistently high engagement metrics, including a 58.2% average engagement rate, a 59.1-second average session duration, and an impressive 62.5% returning visitor rate. This combination points to a highly qualified and engaged audience. Additionally, Singapore is an emerging opportunity, showing a very high 92.4% engagement rate over the last 90 days, suggesting strong initial interest that could be nurtured into conversions.

Paid search

In December 2025, Paid Search campaigns generated a total of 13 leads and 4 phone call clicks. The overall average conversion rate for these campaigns was 1.96%. The top-performing campaigns were "display-remarketing," which drove 5 leads with a strong conversion rate of 2.7%, and "NC Mountain Real Estate," which produced 4 leads with a 2.3% conversion rate. These results indicate that both remarketing to a warm audience and targeting users searching for general regional real estate are effective strategies for lead generation.

Beyond direct lead volume, several campaigns show promise for attracting a high-quality audience. The "Asheville - Gated Community" campaign, despite generating fewer leads, achieved the highest engagement rate at 55.5% over the last 90 days. Similarly, the "NC Mountain Real Estate" campaign maintained a strong 54.0% engagement rate and the highest average session duration among non-branded campaigns at 49.7 seconds. These campaigns are attracting a highly engaged audience, presenting an opportunity to further optimize landing pages and ad copy to improve conversion rates and lead quality.

Paid social

Paid Social efforts in December 2025 delivered strong results, generating 15 leads and 4 phone call clicks. The overall conversion rate for the month was an impressive 10.23%, a significant 39.5% increase from November. The top-performing campaign was "prospect lookalike," which drove 8 leads. This was followed by the "remarketing" and "ad engagement" campaigns, each contributing 3 leads. In terms of efficiency, the "remarketing" and "ad engagement" campaigns were the most effective, both achieving the highest conversion rate of 6.0%.

Beyond lead volume, several campaigns are showing signs of attracting a high-quality, engaged audience, and these are opportunities we are observing to improve lead quality. The "remarketing" campaign stands out with the highest average session duration at 20.2 seconds and the highest engagement rate at 26.4%. Additionally, the "ad engagement" campaign achieved the highest percentage of returning visits at 14.3%. These metrics indicate that our retargeting and engagement efforts are successfully bringing back interested prospects who are spending more time with our content.

Organic

Organic search remained a significant source of website traffic in December 2025, delivering 3,260 sessions and 10,435 total page views. This channel demonstrated strong audience loyalty, with 23.9% of users being returning visitors, indicating high brand recall and sustained interest in the property. While specific lead data for organic was not isolated this month, this high volume of engaged traffic is a critical component of the overall lead generation funnel.

User engagement from organic traffic saw a notable improvement month-over-month. The average session duration increased by 8.7% to 146.2 seconds in December, up from 134.5 seconds in November. This growth suggests that content is effectively capturing and holding the attention of visitors arriving from search engines. The top three landing pages driving the most organic traffic were the homepage, the Custom Residences page, and The Club page, aligning with the site's overall top-performing content.

Display

In December 2025, Display advertising campaigns running through the Basis platform successfully drove targeted traffic to the website. These campaigns focused on strategic audience targeting and geofencing to reach relevant potential buyers. User engagement from this channel was promising, indicating that the ads are reaching an interested audience.

The top-performing campaign was "Target Mkt+Target Pubs," which generated the most engaged traffic, achieving an average session duration of 78.4 seconds. The "Geofencing Private Communities" campaign also contributed to site traffic, bringing in users who spent an average of 47.1 seconds on the site. These results show that our audience and placement strategies are effective at capturing user attention.