Overview

In April 2026, digital marketing efforts generated 31 leads and 42 phone call clicks in total. Lead generation was strong across both targeted campaigns and the main website. Our paid social campaigns, driving traffic to dedicated landing pages, produced 19 leads, representing a significant month-over-month increase with an improved conversion rate. The primary driver for this month's success was Facebook, which was the top lead source delivering 19 total leads and accounting for the majority of the growth.

Analysis of user engagement by channel reveals that email marketing is a key opportunity, particularly for desktop users. This segment demonstrated the highest engagement scores, with an average session duration of 281.5s, an average of 6.24 pages viewed, and a 17.65% returning visitor rate. Email campaigns directing users to the Custom Residences page are proving highly effective at capturing the attention of a qualified audience, and we are continuing to watch this trend.

Overall website engagement for April was solid, with an average session duration of 111.8s across 22,679 total page views, and a 21.4% returning visitor rate. Content focused on specific property types and club amenities drove the highest interaction. Pages such as 'Homesteads' (97.9% engagement rate), 'Vision' (94.9% engagement rate), and 'Custom Residences' (91.1% engagement rate) showed exceptionally high user engagement. This indicates that prospective buyers are deeply researching available real estate and the community's core vision, and that this content is successfully meeting their needs.

Geography

In April 2026, lead generation was geographically concentrated in key eastern states. Florida emerged as the top-performing state, delivering leads from multiple cities including Fort Myers Beach, Egypt Lake-Leto, and Pinellas Park. New York City was also a significant contributor, matching Fort Myers Beach for the highest lead volume from a single city. Additionally, a high-intent lead was generated from Burbank, Illinois, rounding out a successful month for domestic lead acquisition.

Analyzing performance over a 90-day period provides a more strategic view of our key markets. Charlotte, North Carolina, stands out as the most consistent source of high lead volume over the past quarter. While New York City remains a steady top-tier market, Miami, Florida, represents a significant long-term opportunity. Despite a lower volume of leads, the Miami audience shows superior quality metrics across the board, including the highest conversion rate, average session duration, and percentage of returning visits. This signals a highly engaged and qualified prospect pool that warrants further targeted investment.

Paid search

Paid search campaigns performed well in April, generating a total of 11 leads and 4 phone call clicks. The overall conversion rate for Google Ads was 1.42%. The top-performing non-branded campaigns were "NC Mountain Real Estate" and our "display-remarketing" effort, which both produced 4 leads each. The "NC Mountain Real Estate" campaign was particularly efficient, achieving a strong conversion rate of 1.79%.

Beyond direct lead volume, analysis of user engagement metrics reveals further opportunities to enhance lead quality. The "Asheville - Gated Community" campaign, for instance, shows the highest average session duration at 57.5 seconds, indicating that the traffic it drives is highly engaged with the site's content. Similarly, the "NC Golf Communities" campaign boasts an excellent engagement rate of 52.2%. Focusing on conversion optimization for these high-engagement campaigns could yield more qualified leads in the future.

Paid social

Paid social campaigns were the primary driver of leads in April, delivering a total of 19 leads and 3 phone call clicks. The overall conversion rate for these campaigns was an impressive 4.36%. The top-performing campaign by a significant margin was "Prospect Lookalike," which generated 12 leads. This was followed by our "Fullsite Remarketing" campaign with 4 leads. In terms of efficiency, the "Fullsite Remarketing" campaign proved to be the strongest, achieving the highest conversion rate of all social campaigns at 5.41% from 89 sessions. The "Prospect Lookalike" campaign also performed well, converting at 4.29% from 270 sessions.

As we analyze performance to enhance future strategy, we are observing opportunities to improve lead quality from specific campaigns. The "Fullsite Remarketing" campaign stands out not only for its high conversion rate but also for its superior engagement metrics. With the highest average session duration (17.6s), engagement rate (16.9%), and percentage of returning visitors (16.4%), this campaign is attracting a highly qualified and interested audience. These strong qualitative signals suggest that the users it reaches are prime candidates for conversion, and we will continue to monitor this campaign closely.

Organic

Organic search continues to be a vital source of traffic, delivering 4,939 sessions and 14,689 total page views in April 2026. This channel demonstrates a healthy ability to re-engage our audience, with 21.4% of all organic visitors being returning users. User engagement from this traffic is exceptionally strong, as evidenced by a high average session duration of 133.2 seconds. This indicates that visitors arriving from search engines are highly interested in the content and are spending considerable time exploring the website.

Display

Display advertising efforts generated 426 sessions in April, a notable 30.3% increase compared to March, indicating successful expansion of our reach. Among our non-Google display initiatives, the "Target Mkt+Target Pubs" campaign was the primary driver of quality traffic. Users from this campaign spent an average of 60.2 seconds on the site, demonstrating strong interest and engagement with the content they landed on, which is a positive signal for future optimization.