Overview

In May 2026, lead generation efforts produced 33 leads, a slight increase from the 31 leads generated in April. More significantly, direct user engagement saw a substantial lift, with total phone call clicks nearly doubling to 83 from 42 in the prior month for both sites. Analysis of lead sources shows that Google was the top-performing channel, contributing 18 of the total 33 leads and driving the overall positive momentum for the month.

Overall website engagement remained strong in May with an average session duration of 112.7 seconds, 38,200 total page views, and a returning visitor rate of 24.0%. Certain user segments show exceptionally high engagement, representing opportunities we are monitoring closely. Specifically, traffic from email on desktop devices had the longest average session duration at 278.81 seconds and the highest average page views at 4.62. Additionally, users arriving from local search on desktop devices were the most loyal, with a returning visitor rate of 33.33%. This high site-wide engagement is driven by compelling content on key pages. The Golf section home page was the most viewed page with 4,989 views. However, real estate-specific pages demonstrated the highest user intent, with the Homesteads, Custom Residences, and Overlook Doubletop Village pages achieving exceptional engagement rates of 94.5%, 92.9%, and 94.7% respectively. This indicates that visitors interested in property listings are thoroughly exploring the available offerings.

Geography

In May, lead generation was geographically diverse, with Florida emerging as the top-performing state. Huntersville, NC generated the most leads with a total of three. Other significant contributions came from out-of-state metro areas, with Houston, Texas, and New Rochelle, New York, each providing two leads. Notably, smaller markets also showed high intent, with cities like New Rochelle and Summerton, SC, demonstrating exceptionally high conversion rates of 40.0% and 33.3% respectively, indicating highly motivated prospects in those areas.

Expanding our analysis to a 90-day period reveals a more strategic view of our key markets. Over the last three months, New York City has been the most significant source of leads, delivering six in total, followed closely by Charlotte, NC, with five. This highlights the continued importance of major metropolitan hubs. However, for identifying high-quality, engaged audiences, Huntersville, NC, stands out with a superior 90-day conversion rate of 3.6% and the highest average engagement rate at 51.9%. Additionally, Miami, FL, shows strong potential, leading all top cities in average session duration at 79.3 seconds, suggesting a highly captivated audience. These cities represent key long-term opportunities for targeted campaign focus.

Paid search

Paid search performance showed significant growth in May 2026. Google Ads generated 18 leads, a substantial 63.6% increase compared to the 11 leads from April. This was accompanied by a 75% increase in phone call clicks from paid search, rising from 4 to 7. The overall efficiency of the campaigns also improved, with the average conversion rate increasing by 23.1% to 1.75% for the month. The top-performing non-branded campaigns were "NC Golf Communities," which produced 3 leads with an impressive 3.49% conversion rate, and "Asheville - Gated Community," which contributed 2 leads at a solid 2.35% conversion rate.

Beyond direct lead volume, several campaigns are demonstrating high user engagement, signaling opportunities to improve lead quality. The "NC Mountain Real Estate" campaign stands out with the highest engagement rate at 53.0%, indicating the ad copy and landing page are highly relevant to the audience. Similarly, the "Asheville - Gated Community" campaign recorded the longest average session duration at 56.7 seconds and a strong 10.8% returning visitor rate over the last 90 days. This deep engagement suggests that traffic from this campaign is of high quality and consists of prospects who are seriously considering their options, making them a prime audience for further nurturing.

Paid social

Paid social campaigns delivered strong results in May, generating 10 total leads with an efficient overall conversion rate of 2.91%. These campaigns also drove 10 phone call clicks, indicating high user intent. The top-performing campaign by volume was "Prospect Lookalike," which brought in 6 leads. Following this was the "Ad Engagement" campaign, contributing 3 leads. In terms of ad-level performance, the creative within the "Ad Engagement" campaign was the most effective, converting at a rate of 6.38% from 61 sessions. The "Prospect Lookalike" campaign's ads also performed well, generating 6 leads from 261 sessions for a conversion rate of 2.35%.

Beyond direct conversions, we are observing opportunities to improve lead quality from highly engaged audiences. The "Ad Engagement" campaign stands out with the highest engagement rate at 11.5% and the highest percentage of returning visitors at 8.6%. Similarly, the "Fullsite Remarketing" campaign shows a strong engagement rate of 11.1%. These metrics suggest that the audiences in these campaigns are highly receptive to our messaging and represent a valuable pool of prospects for continued targeting and nurturing.

Organic

Organic traffic experienced exceptional growth in May 2026, with total sessions increasing by 88.3% to 9,301 compared to April. This surge in traffic was matched by a significant rise in user engagement, as total page views grew by 83.1% to 26,900. User engagement from organic search was particularly strong, with an average session duration of an impressive 131.9 seconds. This demonstrates that visitors arriving from search engines are highly interested in the content and are spending considerable time exploring the website. Furthermore, a healthy 24.0% of these visitors were returning users, indicating strong brand recall and audience loyalty.

Display

In May, the Display advertising channel, excluding Google campaigns, began to show results by generating its first lead of the quarter. This channel drove a total of 272 sessions to the website. While traffic volume is still nascent, the generation of a lead marks a positive step forward, resulting in a conversion rate of 0.37% for the month.

The performance within the channel was driven entirely by the "Target Mkt+Target Pubs" campaign running on the Basis platform. This campaign was responsible for the single lead generated and attracted a highly engaged audience, as evidenced by its impressive average session duration of 111.1 seconds. The "Geofencing Private Communities" campaign also contributed to site traffic, though it did not yet produce a lead. Data on specific top-performing placement domains was not available for this reporting period.