Google Panda 4.0

The Google Panda algorithm is designed to keep sites with poor quality content from making it to the top of the search results. Experts speculated on May 20th that Google has made changes to how Panda identifies sites and Google confirmed it on May 21st.   This was more than a refresh to the algorithm […]

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Top Five Most Common Mistakes for Real Estate SEO

Search engine optimization, or better known as SEO, is a core area of internet marketing that seems to evolve just about every single day. On the web, there is definitely no shortage of tips and recommendation on how one should go about “optimizing” a website and promoting its presence on search engine results. However, what […]

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SEO For Tumblr

With nearly 50 million users and 20 million visitors per month, Tumblr, the insanely popular microblogging social network platform, is a force to be reckoned with on the Interweb. Commonly regarded as a combination of Twitter, Pinterest, and a regular blog, this site attracts millions of visitors through providing a user-friendly way for people to […]

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More Google Updates: Penguin 2.0

While there are several areas of impact by Penguin, we had some specific interest about the impact on internal link structure strategies. Google historically does not comment in detail about how exactly Penguin or Panda work. After delving into the world of internal links and the effect this can have on sites, we are receiving […]

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Element 360 Reporting On: SEO Changes at Google

Google’s head of search spam, Matt Cutts, pre-announces the expected changes at Google affecting SEO. The changes to the ranking and indexing algorithms are expected to take effect in the next few months. Matt proposes a strong disclaimer that timelines and shifting resources may influence the release of the changes described in the video. As […]

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Search Engine Optimization – following the rules

Search Engine Marketing in Real Estate is beginning to be considered a ‘must-have’.  With the NAR reports consistently reporting numbers in around 90% of new buyers looking online for real estate, we know that if you are not there, you are missing out.   But our clients often ask us what the science is behind SEO.  […]

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Search Engine Marketing – what does it all mean?

We have all heard the phrase…but what is Search Engine Marketing exactly? Marketers these days toss around acronyms like SERPS, SEO, PPC, and it can be confusing. We checked online for a simple definition. Wikipedia: Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility […]

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Knowledge Graph For Real Estate Internet Marketing

Here is the official youtube announce from Google on Knowledge Graph.   Google is improving the search experience with the new Knowledge Graph. This means any search you perform rooted in Freebase, Wikipedia and the CIA World Factbook will be highlighted on the right hand side. Then the knowledge graph is augmented against 500 million […]

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