MozCon Takeaways: Part 1

E360 had the opportunity to attend MozCon, an industry-leading 3-day SEO conference, in Seattle for the third time. The talent level of the speakers, networking opportunities, and content of the sessions is unmatched, in our opinion. Here are some next-level insights & takeaways from Day 1 of the conference: Organic search results get 20x the […]

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How does your website stack up?

It may be time to take a look at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. SEO: Google has been using speed as a ranking signal […]

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Simplifying HTTPS

One of our major focuses this year is encouraging our clients to secure their site with HTTPS and moving our own websites to HTTPS. This has implications for SEO and user experience. Google has specified that it is a ranking signal, so securing your site with HTTPS could improve rankings if implemented properly. So what […]

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MozCon 2017 Takeaways

In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players in the SEO space. Here are the highlights of some of the main topics covered: […]

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MozCon Local SEO & Zillow HQ

We had the privilege to visit Seattle last week and attend a local marketing workshop hosted by the largest online SEO community in the world, Moz.com. What was great about the event was how small it making conversations about local marketing with others that much easier, not to mention great music, venue and food! MozCon […]

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Google Search has Gone Mobile

Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal interactions, in turn, making the customer feel more valued and the interaction will give them […]

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Google’s Accelerated Mobile Pages

Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs off third party scripts, external css and javascript, and even some html such as forms […]

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Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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Google I/O 2015 in a Nutshell

It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take a different route to computing. Google rolled out noteworthy projects during their Google I/O Conference on […]

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Google Panda 4.0

The Google Panda algorithm is designed to keep sites with poor quality content from making it to the top of the search results. Experts speculated on May 20th that Google has made changes to how Panda identifies sites and Google confirmed it on May 21st.   This was more than a refresh to the algorithm […]

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