MozCon Takeaways: Part 1

E360 had the opportunity to attend MozCon, an industry-leading 3-day SEO conference, in Seattle for the third time. The talent level of the speakers, networking opportunities, and content of the sessions is unmatched, in our opinion. Here are some next-level insights & takeaways from Day 1 of the conference: Organic search results get 20x the […]

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Zillow Hot Terms

Zillow recently conducted a data analysis for all properties listed in 2016 and 2017. The takeaway? Properties featuring “hot phrases” like steam shower in their listings ultimately earned sellers a 29% higher sales price than listings forgoing the mention. The commodity phrase “steam shower” ranked as one of the highest premiums in a list of […]

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Google Ads & Analytics Innovations Keynote Highlights

Google recently announced several new updates coming to AdWords and Analytics. With these updates, they continue their focus on Mobile-first design, improving consumer usability, and introduced some new integrations within their product line. For AdWords, they continue to focus on their marketing process while enabling advertisers to better reach consumers effectively with expanded text ads, […]

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Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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Google I/O 2015 in a Nutshell

It is no surprise that the first billion internet users found the internet through desktop computers. These stationary machines are considered antiquated by most so it’s no surprise that Google suggests that the next billion internet users are going to take a different route to computing. Google rolled out noteworthy projects during their Google I/O Conference on […]

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Understanding Google’s Quality Score

Google’s Quality Score report is a 1-10 ranking system reporting the estimated quality of your ads and landing pages. The quality of ads and landing pages are triggered by keywords and their ranking. By ranking highly on the scale, Google values your ads and landing pages as useful and relevant information to someone that views […]

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Improving Retargeting Performance

Everyone Knows Retargeting is Working, But How? Retargeting is a marketing tactic that tracks audience’s online behavior so your ads show up to the most relevant audience. A study by AdRoll says marketers who use retargeting generally have higher ROIs. In regards to real estate, we are seeing higher click through rates, higher conversion rates, […]

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New! Adwords Bid Adjustments in Analytics

Google has integrated bid adjustments from Adwords directly into Analytics. This adjustment allows for further optimization and better analysis between Adwords and Analytics. Google implemented this change at the end of July. The change will also allow analysis on bid adjustments by: time of day, device, and locations. The bid adjustments tab is easy to […]

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Google Analytics’ Attribution Modeling Tool Explained

According to one online marketer’s definition, the Attribution Modeling Tool is used to determine the value of each visitor’s lead source path to conversion. It is meant to help you gauge the performance of multiple marketing campaigns and improve conversions with better budget allocation strategies. These are the facts you should understand before using the […]

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