Reclaiming the Waterfront – A ULI walking tour where we learned about downtown Nashville’s riverfront redevelopment and history

You never know where you’re going to find inspiration At the ULI Spring Meeting, I had the opportunity to tour the downtown Nashville riverfront redevelopment area. It was highlighted by the historic “bridge building” which goes high up and connects to a bridge that connects over the Columbia River to downtown Nashville. So, we kicked […]

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Google’s March 2019 Core Algorithm Update

Google announced the first core algorithm update of 2019 on March 13th. This update was broader than previous updates, meaning it affected more than just one portion of the algorithm and has no clear cause and effect. There was a flurry of unconfirmed algorithm updates leading up to the announcement that started in early February. […]

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Marketing to Millennial Homebuyers

A New Era Baby boomers and Gen X’ers have long been the focus of real estate marketing, given their buying power relative to Millennials. However, when shaping the marketing and market positioning strategy, real estate professionals should keep in mind that people aged 37 and younger are now the largest group of homebuyers in the […]

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How does your website stack up?

It may be time to take a look at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. SEO: Google has been using speed as a ranking signal […]

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Simplifying HTTPS

One of our major focuses this year is encouraging our clients to secure their site with HTTPS and moving our own websites to HTTPS. This has implications for SEO and user experience. Google has specified that it is a ranking signal, so securing your site with HTTPS could improve rankings if implemented properly. So what […]

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The Customer Journey and Machine Learning

It should be no surprise when we say as marketers our roles have been redefined. The question is how do we maneuver through the technological data web and come out with the proverbial fly. According to Econsultancy one of the biggest differentiators between successful marketers and laggards in 2018 will lie in their ability to […]

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Must Know Digital Marketing Trends from 2017

Overview: CPMs increased over 2017 for Facebook ads (+96.13%) and Paid Search (+89.86%). Splash pages continue to produce high quality leads with increasing lead quality. Lead quality increased 66.17% for our Facebook ads and 9.98% for Paid Search clients utilizing our splash pages.  At the end of 2017, Paid search lead quality continued to outperform […]

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Reviews and Online Reputation – IBS

At this year’s International Builder Show Element 360 had the opportunity to get an exclusive run down on all the buzz strategies, methodologies, and best practices from others for 2018. A reoccurring theme was the importance of online reputation and reviews. Living in a digital era the requirement to monitor your businesses reputation is stronger […]

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Top 10 Issues Affecting Real Estate by CRE

We had a great opportunity to participate in the National Association of Realtors Annual Convention this year located in Chicago Illinois. It was great to run into so many people we had not seen in a while and reconnect with them. We also got to meet a ton of new technology vendors and learn more […]

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MozCon 2017 Takeaways

In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players in the SEO space. Here are the highlights of some of the main topics covered: […]

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