Google Search has Gone Mobile

Evolution of Call Tracking in the Mobile World Getting a customer on the phone increases the opportunity for them to convert. This one on one interaction also provides the business to compete against competitors through excellent customer service and personal interactions, in turn, making the customer feel more valued and the interaction will give them […]

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Google’s Accelerated Mobile Pages

Google AMP – Mobile (and User, and Publisher) First Google’s answer to Facebook Instant articles, Apple News, mobile ad blocking, and notoriously slow web publishers’ sites adds to its mission of cleaning up the web. AMP, Accelerated Mobile Pages, sloughs off third party scripts, external css and javascript, and even some html such as forms […]

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Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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Optimize Your Facebook Page for Mobile Search

It is important to make sure your Facebook page is easy to find on mobile devices. People just do not look at the 2nd page on search engines. You at least need to be on page 1 for brand queries. Here are some tactics to support this objective. – Anchor your brand name back link […]

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