Facebook – Should They Change Their Business Model?

This week, Congress held a hearing with Mark Zuckerberg, founder and CEO of Facebook. Mark was requested to meet with Congress regarding the Cambridge Analytica data breach that compromised 87 million profiles from the Facebook platform. Many are concerned that the data could have potentially been sold to political fake news culprits. After watching the […]

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How does your website stack up?

It may be time to take a load at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. SEO: Google has been using speed as a ranking signal […]

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Simplifying HTTPS

One of our major focuses this year is encouraging our clients to secure their site with HTTPS and moving our own websites to HTTPS. This has implications for SEO and user experience. Google has specified that it is a ranking signal, so securing your site with HTTPS could improve rankings if implemented properly. So what […]

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The Customer Journey and Machine Learning

It should be no surprise when we say as marketers our roles have been redefined. The question is how do we maneuver through the technological data web and come out with the proverbial fly. According to Econsultancy one of the biggest differentiators between successful marketers and laggards in 2018 will lie in their ability to […]

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Must Know Digital Marketing Trends from 2017

Overview: CPMs increased over 2017 for Facebook ads (+96.13%) and Paid Search (+89.86%). Splash pages continue to produce high quality leads with increasing lead quality. Lead quality increased 66.17% for our Facebook ads and 9.98% for Paid Search clients utilizing our splash pages.  At the end of 2017, Paid search lead quality continued to outperform […]

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Reviews and Online Reputation – IBS

At this year’s International Builder Show Element 360 had the opportunity to get an exclusive run down on all the buzz strategies, methodologies, and best practices from others for 2018. A reoccurring theme was the importance of online reputation and reviews. Living in a digital era the requirement to monitor your businesses reputation is stronger […]

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State of the Real Estate Market by RCLCO

Our team at Element-360 hold’s RCLCO in the highest regard as one of the top Real Estate Advisory companies in the country. Below is a link to their latest Q3 Real Estate Market report. Some of the highlights include the current and short-term market outlook and the real estate market cycle segmented by product type. […]

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Top 10 Issues Affecting Real Estate by CRE

We had a great opportunity to participate in the National Association of Realtors Annual Convention this year located in Chicago Illinois. It was great to run into so many people we had not seen in a while and reconnect with them. We also got to meet a ton of new technology vendors and learn more […]

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MozCon 2017 Takeaways

In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players in the SEO space. Here are the highlights of some of the main topics covered: […]

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Urban Land Institute Visits Asheville

This week we were super excited to personally host several ULI councils in Asheville, NC. Our topics of discussions included: The Biltmore Farms history (1897 – Present), core values and economic philosophies by Jack Cecil Economic Development in Asheville, a case study on how Asheville became the right fit for New Belgium, by Ben Teague […]

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