How does your website stack up?

It may be time to take a look at your website’s speed and performance for multiple reasons: User experience: People want fast experiences while browsing online. According to Google, 53% of mobile site visits leave a page that takes longer than three seconds to load. SEO: Google has been using speed as a ranking signal […]

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The Customer Journey and Machine Learning

It should be no surprise when we say as marketers our roles have been redefined. The question is how do we maneuver through the technological data web and come out with the proverbial fly. According to Econsultancy one of the biggest differentiators between successful marketers and laggards in 2018 will lie in their ability to […]

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MozCon 2017 Takeaways

In July, two members of the E360 team went to the largest SEO community’s conference that focused on several aspects of digital marketing. Much of it was focused on search engine optimization, as Moz is one of the biggest players in the SEO space. Here are the highlights of some of the main topics covered: […]

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Opportunities in Tracking and Analysis for Real Estate Marketing

An area not covered as much in the real estate marketing world is tracking and analysis for the purposes of improving your marketing. There are several areas right now where the complexity of either implementing tracking or using the reporting for analysis has become more difficult. Let’s start with the Facebook advertising platform. Currently, if you just […]

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Who Doesn’t Love a 3D Virtual Tour?

3D Virtual Tours are becoming more and more popular in the real estate internet marketing industry. From utilizing the 3D tour in email deployments, to using it as a teaser on a call to action in Google PPC Ads, Social PPC Ads, or even on a landing page, the excitement it rallies among prospective home […]

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Virtual Reality in Real Estate

Potential Impact On Digital Advertising for the Real Estate Community Google, Facebook, Microsoft and Samsung are all investing heavily into virtual reality as the next big platform. As a result, there are several groups looking to capitalize on the advertising side. We’ve been following two of these companies closely: Immersv and Outlyer Technologies. Currently, they […]

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Google’s 10 Core Values

How does Google work? I just got finished reading the book, “How Google Works” written by Google’s Executive Chairman and ex-CEO, Eric Schmidt and former SVP of Products, Johnathan Rosenberg. The book essentially boils down the foundation of how they have successfully grown over the last 10 years. There were several areas of the book […]

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The Impact of Responsive Design on Email CTR

Responsive design has become one of the more important elements for email design to increase and encourage stronger click through rates (CTR) and overall interaction with an email. Litmus reports that over 40% of emails are opened on either a tablet or smartphone and more than 60% of internet users conduct their searches on mobile […]

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Cross-Device Tracking for Improved Decision Making

Analyzing Users By Desktops, Tablets, and Mobile Internet users in the US are searching items on one device, but that same search can often end on a different device. Analyzing cross-device behavior is not easy, nor is it easy to track or target this behavior. However, all marketers agree that improved methods for targeting multi-device […]

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Load Time Influences Lead Generation

Speed Things Up to Generate Leads Choosing design over function is a common misstep in the world of internet marketing. We think that the great sites are only defined by; large images, videos, or slide shows will engage customers, but website visitors tend to care more about speed than these features. In addition to the […]

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