Overview

In October 2025, digital marketing efforts generated a total of 71 leads and 13 phone call clicks. Lead generation was strong across both the main website and the promotional splash page. The primary driver of this success was Google, which contributed an outstanding 70 of the 71 total leads for the month, representing the dominant force behind this month's performance.

Analyzing user engagement metrics, we see several opportunities. The top-performing segment was email traffic on mobile devices, which recorded the highest average session duration at over 309 seconds, an impressive average of 3.75 page views, and a 75% returning visitor rate. Referral traffic from Facebook on tablets also showed strong engagement with an average session duration of nearly 156 seconds and a 33.33% returning visitor rate. Additionally, the Gallus app on mobile devices drove highly engaged users with a session duration of over 135 seconds and a 50% returning visitor rate. These results indicate that highly qualified and interested traffic is coming from these specific segments, which we will continue to monitor.

Overall website engagement for October was solid, with an average session duration of 80 seconds and 13,803 total page views. The site maintained a returning visitor rate of 19.1%. Analysis of individual pages reveals that real estate and amenity-focused content drives the highest engagement. The Real Estate Sitemap page achieved the highest engagement rate at an exceptional 94.0%. The Real Estate Listings page also performed strongly with 1,571 views and an 87.4% engagement rate, indicating high user intent. Similarly, pages detailing specific offerings like Golf Membership (86.3% engagement) and the Stay With Us program (84.5% engagement) significantly outperform the site-wide average engagement. The Club Membership page garnered the most traffic with 2,000 page views, showing strong top-of-funnel interest in the community's core offerings.

Geography

In October 2025, lead generation was geographically diverse, with New York (5 leads), Arizona (4 leads), and Mississippi (3 leads) emerging as the top-performing states by lead volume. Analysis of city-level performance reveals significant pockets of high intent. Gilbert, Arizona, stood out with an exceptional 200% conversion rate, generating 4 leads from a highly qualified audience. Similarly, Madison, Mississippi, not only produced 3 leads with a strong 27.3% conversion rate but also demonstrated remarkable audience loyalty with a 45.5% returning visitor rate, the highest among top-performing cities. Boca Raton, Florida, captured user interest effectively, leading to the longest average session duration at 67.2 seconds.

Looking at performance over the last 90 days, we have identified key long-term opportunities. Casas Adobes, Arizona, has emerged as a critical market to watch. Over the past three months, this city has generated 9 leads and achieved an extraordinary 300% conversion rate. Coupled with a strong average session duration of 93.5 seconds, the data indicates a highly motivated and engaged audience in this specific area that we will continue to nurture.

Paid search

Paid search performance in October was strong, delivering 59 leads, a 9.3% increase from the 54 leads generated in September. Phone call clicks from ads also saw significant growth, increasing by 71.4% month-over-month to a total of 12 calls. The overall conversion rate for Google Ads improved substantially, rising from 3.4% in September to 5.0% in October. The top-performing non-branded campaign was "mountain real estate," which drove an impressive 27 leads with a high conversion rate of 6.9%. The "custom homes" campaign also contributed significantly with 8 leads and a strong 6.2% conversion rate, demonstrating efficient performance in key non-branded segments.

Beyond lead volume, several campaigns show promise for nurturing higher-quality leads. The "community" campaign, while generating 16 leads, stands out for its exceptionally high average engagement rate of 109.2% and a long average session duration of 58.6 seconds over the past 90 days. This indicates that users are highly interested in the content related to the community's lifestyle and amenities. Additionally, the "custom homes" campaign boasts an 80.3% returning visitor rate, suggesting that this ad creative is successfully capturing the interest of a dedicated audience that repeatedly seeks more information. These campaigns represent opportunities to refine targeting and creative to further improve lead quality and conversion rates.

Paid social

There were no active paid social campaigns during October 2025. Consequently, this channel did not generate any leads, clicks, impressions, or phone calls for the reporting period. Performance analysis and identification of top campaigns or qualitative opportunities are not applicable for this month.

Organic

Organic search was a significant driver of traffic in October 2025, resulting in 2,607 sessions and a total of 5,863 page views. This channel successfully attracted repeat visitors, maintaining a returning user rate of 19.1%. Organic traffic was a key contributor to the overall lead generation efforts for the month, funneling a substantial volume of interested prospects to the website.

User engagement from organic channels was exceptionally strong. The average session duration for October was 110.2 seconds, indicating that the website's content is highly relevant and effectively captures the attention of users arriving from search engines. This high level of engagement suggests that our SEO strategy is successfully targeting a qualified and interested audience. Based on the provided data, a full analysis of the top-performing organic landing pages was not possible, but these overall engagement metrics point to strong content performance across the site.

Display

There was no non-Google display advertising activity recorded for October 2025. Therefore, performance metrics for this specific channel segment are not available for this reporting period.