Overview

In October 2025, digital marketing efforts successfully generated 54 leads, a notable 28.6% increase from the 42 leads in September. User intent was also high, as evidenced by 75 phone call clicks. Lead generation was strong across both the main website and campaign-specific landing pages. The primary driver for this monthly growth was Facebook, which delivered 21 leads and was the top performing source across all channels.

An analysis of user segments reveals that the email medium is a particularly strong driver of engagement. Specifically, users arriving via email on a desktop device demonstrated the highest engagement, with an average session duration of 280.34s and an average of 6.62 pages viewed. This segment also showed a 26.67% returning visit rate. We are watching these high-performing segments, backed by traffic from secure.campaigner.com, as key opportunities for nurturing leads.

Overall website engagement remained strong in October, with an average session duration of 117.1s across 40,311 total page views. Returning visitors accounted for 23.3% of traffic, showing continued interest in the property. The most successful pages were those showcasing specific lifestyle offerings. The 'Custom Residences' page garnered the most views at 4,496, while the 'Vision' page achieved the highest engagement rate at an impressive 91.2%. Other top-performing pages like 'The Club' (86.2% engagement) and 'Homesteads' (91.1% engagement) also demonstrated extremely high engagement. This indicates that users are deeply exploring the specific real estate and amenity options available.

Geography

Geographic analysis for October reveals that our primary lead sources are concentrated in key states, with North Carolina leading at 18 leads, followed by Florida with 5 leads. The local market of Sylva, NC, was the top-performing city, delivering a significant volume of 16 leads with a strong 63.9% returning visit rate. While having lower lead volumes, several Florida cities demonstrated exceptional conversion potential. Notably, Vero Beach converted at 50.0% from a small, highly qualified audience, and Pembroke Pines converted at 37.5%, supported by an impressive 87.5% returning visitor rate, indicating strong interest from these regions.

Looking at performance over the last 90 days, we see consistent engagement from key markets that represent long-term opportunities. Sylva, NC, continues to be a primary target, showing sustained interest with a 60.9% returning visitor rate and a 58.6% average engagement rate over the period. Additionally, Chicago, IL, has emerged as a strong out-of-state market to watch. It boasts the highest average session duration of the top cities at 77.3s and a solid 2.2% conversion rate, signaling a highly engaged and qualified audience that we will continue to nurture.

Paid search

Paid search campaigns generated a total of 18 leads in October 2025, with an additional 5 phone call clicks driven by ads. The overall conversion rate for Google Ads was 1.3%. The top-performing non-branded campaign was 'Asheville - Custom Homes', which produced 4 leads and demonstrated strong performance with an impressive 4.1% conversion rate. The 'NC Equestrian Communities' campaign also contributed, generating 1 lead with a solid conversion rate of 2.3%.

Beyond direct lead conversions, several campaigns show promise for nurturing high-quality prospects. Campaigns such as 'NC Golf Communities' and 'NC Mountain Real Estate' are showing very high user engagement rates of 53.1% and 53.0% respectively over the past 90 days. Similarly, the 'Asheville - Gated Community' campaign is attracting users who are highly engaged. These campaigns are successfully capturing the interest of our target audience, and we view them as opportunities to optimize for improved lead quality and conversion.

Paid social

Paid social campaigns delivered strong results in October, generating 21 leads, a 5% increase over September. These campaigns drove a total of 551 clicks and 11 phone call clicks, achieving an overall conversion rate of 4.6%. The performance indicates a highly engaged audience that is responding well to our social media advertising efforts.

The top-performing campaign by volume was 'prospect lookalike', which successfully generated 11 leads. Following this, the 'doubletop village geo-interest targeting' campaign produced 5 leads, and the 'ad engagement' campaign contributed another 3 leads. When analyzing ad-level performance, the creative within the 'ad engagement' campaign was the most efficient, achieving the highest conversion rate at 6.0% from 51 sessions.

Looking at qualitative metrics, we are observing opportunities to improve lead quality from specific campaigns. The 'ad engagement' campaign stands out with the highest engagement rate (29.4%) and the highest percentage of returning visits (15.2%). This indicates that the audience for this campaign is not only converting well but is also highly interested in the content, which is a positive signal for nurturing higher-quality leads long-term.

Organic

Organic search performance saw substantial growth in October 2025. Total sessions from organic traffic surged to 8,381, a significant 64.3% increase compared to September. This growth in traffic was mirrored by a 64.8% increase in total page views, which reached 26,096 for the month. These metrics indicate a successful expansion of our organic reach and visibility. User engagement from this channel was exceptionally strong, with an average session duration of 145.8s. Furthermore, 23.3% of organic visitors were returning users, demonstrating that our site content is effectively building a loyal audience and encouraging repeat visits.

Display

Display advertising campaigns in October successfully drove engaged traffic from targeted audiences. The strategy focused on reaching users in specific geographic areas and those browsing relevant publisher websites, contributing to brand awareness and consideration.

The top-performing campaign based on user engagement was 'Geofencing Private Communities', which captured user attention for an average session duration of 67.6 seconds. Additionally, the 'Target Mkt+Target Pubs' campaign effectively engaged its audience, achieving an average session duration of 55.2 seconds.